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New Regulation Opens Doors for New Consumers
VR Energia, a reference in the free energy market in the South Region, envisions significant expansion following the publication of Provisional Measure 1.300/2025 in May of this year.
The new regulation provides for the gradual inclusion of consumers from the Group B, that is, residential customers and small businesses in the free market, starting in August 2026.
Initially, industries and businesses will have access to the new modality.
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By December 2027, all other consumption profiles will also be able to migrate.
With this, the company sees an opportunity to further expand its customer base.
In addition, it seeks to accelerate the energy transition in the country.
Since its entry into the sector, VR Energia has served more than 140 companies in the South Region.
The company has accumulated R$ 50 million in savings for customers.
It has directly contributed to the reduction of 15,000 tons of CO₂.
For CEO Viviane Rosa, the new phase represents not only a regulatory milestone.
But also a real chance to democratize access to renewable energy.
It further strengthens the company’s role in the national energy landscape.
Renewable Energy, Real Economy, and Strategic Partnership
In addition to celebrating the positive impacts of the new measure, VR Energia reinforces its partnership with Auren Energia.
Auren is the third largest generator in Brazil, with 100% renewable production.
This strategic collaboration aims to expand the supply of sustainable solutions tailored to the new market demands.
Always prioritizing competitive prices, flexible contracts, and personalized service.
As Viviane Rosa emphasizes, “this alliance strengthens our mission to transform the national energy matrix responsibly and efficiently.”
According to the executive, migrating now to the free market represents a concrete advantage for companies.
In addition to guaranteeing savings of up to 35% on electricity bills, the change offers autonomy in choosing suppliers.
It allows for contractual flexibility and adoption of clean energy, such as solar and wind.
Delaying this decision may result in higher costs starting in 2026.
It also represents a loss of control over energy management.
This is a critical factor for those seeking competitiveness in the market.
Southern Brazil at the Forefront of Energy Transformation
Operating for over three years in energy trading, VR Energia focuses on the states of Paraná, Santa Catarina, and Rio Grande do Sul.
The company contributes to the modernization of businesses across various sectors.
Supermarkets, large industries, condominiums, and shopping centers are among the served clients.
These clients seek to reduce their carbon footprint and align with global environmental goals.
All this happens without compromising economic efficiency.
The current regulatory scenario, driven by the Provisional Measure, is considered by Viviane Rosa as the ideal moment for strategic decisions.
“We are excited about the positive impacts that this regulatory opening can bring,” says the CEO.
“Our goals include doubling our customer base in the next 12 months,” she adds.
The company aims to consolidate VR’s role as a leader in energy transformation in Brazil.
Energy Efficiency Aligned with Global Sustainability Goals
With solutions tailored to the customer’s reality and based on renewable sources, VR Energia reinforces its role as an agent of change.
Through the new regulation, the company bets on the continuous advancement of its business model.
This model combines technology, environmental commitment, and strategic vision.
The expansion of the customer base occurs in harmony with emission reduction goals.
It also promotes sustainable development at both national and international levels.
The CEO reaffirms: “our mission is to deliver clean energy efficiently, expand access to the free market, and help our partners.”
According to her, this must be done with modernization of processes and environmental responsibility.
“We are prepared to lead this new energy phase in Brazil,” concludes Viviane Rosa.
Open Path for New Consumers and Energy Innovation
With the gradual opening of the free market to all consumption profiles, therefore, VR Energia is ready to lead an energy revolution in the country.
Moreover, the new provisional measure boosts competitiveness among suppliers while stimulating improvements in the services offered.
Consequently, it creates ideal conditions for smaller consumers to also access the same benefits as large industries.
Since the MP was published in May 2025, the company has intensified its communication with the market and redesigned its strategies.
Therefore, it has begun to prepare new service packages, now specially adapted for low-voltage customers.
According to Viviane Rosa, the expectation is to consolidate this transition through energy education and continuous technical support.
Finally, strategic partnerships should make the migration process safer as well as much more advantageous for all involved.
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