The New Distribution Center of Whirlpool Will Be Built in the City of Serra, Located in the Microrregion of Vitória, in Espírito Santo
Whirlpool, the world’s largest manufacturer of household appliances and owner of the brands Brastemp and Consul, announced that it will build a new distribution center in the city of Serra, in the state of Espírito Santo. The project may receive investments of R$ 5.9 million and it is expected to generate 139 direct and indirect jobs. Also check out another news: New Philco Factory Begins Construction in Espírito Santo. The R$ 200 Million Unit May Generate 1,500 Jobs
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The Announcement of the New Distribution Center of the Company in the State of Espírito Santo
The announcement was made on Monday (07/26) by Governor Renato Casagrande in a tweet. The Governor of Espírito Santo stated that the Whirlpool project will be installed in a logistics condominium in the Porto Canoa neighborhood in Serra, in an area of 33,000 m².
The investment will be R$ 5.9 million and it is expected that 139 direct and indirect jobs will be created. According to the Secretary of State for Science, Technology, and Economic Development (Sectides), Tyago Hoffmann, the company was attracted through the active prospecting program, which aims to showcase the advantages of Espírito Santo to companies in Brazil and abroad. According to him, it was Espírito Santo’s logistical vocation that motivated Whirlpool’s arrival.
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The prospector who heard about the advance of soy in Maranhão and opened a grocery store in Balsas in 1986 transformed that small store into Grupo Mateus, the third largest supermarket in Brazil, with revenues of R$ 43.5 billion and 490 units.
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Fiserv, the world’s largest payment processor, has just inaugurated its first factory outside Asia in Brazil. The unit in Betim (MG) will produce 100,000 Clover payment terminals per year and is part of a US$100 million investment that includes technology and expansion until 2027.
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Fiserv, the world’s largest payment processor, has just opened its first factory outside Asia in Brazil. The unit in Betim (MG) will produce 100,000 Clover payment terminals per year and is part of a US$100 million investment that includes technology and expansion until 2027.
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Pix could become a headache between Brazil and the US, and the Lula government will go to the White House to explain the system before pressure mounts.
Possibility of a New Factory from the Multinational in the State
Hoffmann believes that in the future Whirlpool’s operation in the state of Espírito Santo could grow, potentially expanding beyond logistics. “We will discuss with them the establishment of a manufacturing unit here as well, investments in research and innovation in new products. We are starting a relationship, and if God wills, we will be able to grow this relationship in the future because it is very important for our development,” he assesses.
Also see: Whirlpool Will Invest R$ 240 Million to Expand Factories, Potentially Creating 3,000 Jobs
Whirlpool, the world’s largest manufacturer of household appliances and owner of the brands Brastemp and Consul, announced that it will make an investment of R$ 240 million to increase production at its factories in the states of São Paulo and Santa Catarina. The company announces its first investment in capacity expansion in Brazil in nearly a decade and could generate 3,000 new jobs.
The owner of the brands Consul and Brastemp will invest R$ 240 million in its washing machine factory in Rio Claro (SP) and its refrigerator factory in Joinville (SC). The company will also establish a new administrative center in the state capital. João Carlos Brega, President of Whirlpool in Latin America, says that the increase in capacity will generate approximately 3,000 jobs, both direct and indirect.
In addition to the two factories that will receive investments and create new jobs, the owner of Consul and Brastemp also has a unit in Manaus, in the state of Amazonas, and also has four technology centers and three distribution centers spread across Brazil.

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