With Corolla and Hilux, Toyota dominates the resale ranking and surprises with low depreciation in Brazil.

Written by Andriely Medeiros de Araújo

Published on 26/04/2026 at 20:17

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Toyota leads vehicle resale in Brazil in 2026 with models like Corolla and Hilux showing low depreciation.

Toyota achieved prominence in the Brazilian market by leading the resale value ranking in 2026, based on a study by Suiv, commissioned by Quatro Rodas magazine. The analysis compared the prices of zero-kilometer vehicles in January 2025 with the values of used cars after 12 months, identifying the brand as the manufacturer with the highest number of models with the lowest depreciation. Among the highlights are Corolla, Hilux, SW4, and Corolla Hybrid, which led their categories.

Toyota leads resale ranking with four models in 2026

Toyota’s performance was consolidated in the Best Resale 2026 award, where the brand achieved first place in four different categories.

The models that led their segments were:

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Below-average depreciation highlights Toyota vehicles

In addition to the top positions, other vehicles from the brand also performed better than the market average. Models like the Corolla Cross Hybrid and RAV4 Hybrid had lower depreciation compared to competitors.

For example, the Corolla showed 0% depreciation in the analyzed period, while the segment average was -6%. The Hilux registered -4%, against an average of -12%. These numbers reinforce Toyota’s consistency in the vehicle resale market in Brazil.

According to Maurilio Pacheco, commercial director of Toyota do Brasil, the brand’s focus goes beyond the initial sale.

“We put the customer at the center of our decisions. That’s why we work to ensure they have a good experience, not just at the time of purchase, but throughout their journey with the brand.”

According to him, factors such as predictable service prices, low maintenance costs, and reliability directly contribute to high resale value.

Toyota invests in after-sales to maintain vehicle value

One of the pillars of Toyota’s strategy is after-sales. The brand offers specific programs that help maintain the value of vehicles over time.

Among the main services are “Revisão Facilitada” (Simplified Service), with fixed prices for scheduled maintenance, and Toyota 10, which extends the warranty to up to 10 years at no additional cost, including for used cars.

Furthermore, the brand’s structure includes over 300 dealerships in Brazil and a specialized maintenance network.

Toyota leads vehicle resale in Brazil in 2026 with models like Corolla and Hilux showing low depreciation.

Another highlighted point is logistical support. The parts center located in Sorocaba (SP) has the capacity to process over 1.1 million items per month.

This structure allows for faster component replacement, contributing to vehicle maintenance and customer satisfaction.

According to Jorge Mussi, general manager of after-sales at Toyota do Brasil, this care strengthens the relationship with the consumer. “We believe in the importance of building lasting relationships with our customer,” he stated.

The study results reinforce Toyota’s position as a benchmark in the vehicle resale market in Brazil. The combination of low depreciation, an extensive service network, and after-sales strategies contributes to the brand’s performance.

With well-positioned models in different categories, the manufacturer maintains consistency in market value over time, a factor considered decisive by consumers at the time of purchase.

Model	Category	Ranking	Depreciation
Toyota Corolla	Mid-size Sedan	1st place	0%
Toyota Corolla Cross Hybrid	Mid-size SUV	2nd place	-9%
Toyota SW4	SUV up to R$ 500k	1st place	-3%
Toyota Hilux	Mid-size Pickup	1st place	-4%
Toyota Corolla Hybrid	Hybrids up to R$ 350k	1st place	-4%
Toyota RAV4 Hybrid	Hybrids up to R$ 350k	3rd place	-9%
Toyota Corolla Cross Hybrid	Hybrids up to R$ 350k	3rd place	-9%

With information from Toyota Comunica and Quatro Rodas Magazine

With Corolla and Hilux, Toyota dominates the resale ranking and surprises with low depreciation in Brazil.

Toyota leads vehicle resale in Brazil in 2026 with models like Corolla and Hilux showing low depreciation.

Toyota leads resale ranking with four models in 2026

Below-average depreciation highlights Toyota vehicles

Toyota invests in after-sales to maintain vehicle value

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With Corolla and Hilux, Toyota dominates the resale ranking and surprises with low depreciation in Brazil.

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Toyota leads resale ranking with four models in 2026

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