Company’s Investor Day Projects Growth Until 2026, With Analysts Optimistic About Stocks and Expansion Into New Technology Buses.
Marcopolo (POMO4) instilled confidence in the market during its Investor Day in Caxias do Sul (RS). With rising margins and a robust order backlog, the company relies on the aging national fleet and international expansion to grow. Analysts find the stocks attractive, even with high interest rates.
Market Confidence: What Did Marcopolo’s Investor Day Reveal?
The Marcopolo event for investors sent a clear message: the outlook is positive. The company emphasized the strength of its order backlog and high profit margins. One of the main drivers for the future is the need for renewal of the bus fleet in Brazil. Analysts attending the meeting see significant potential for appreciation in the company’s shares until 2026.
Analysts’ Perspective: Why Is the POMO4 Stock Seen as Attractive?
Several financial institutions have reinforced their positive recommendations for Marcopolo. Bradesco BBI raised the price target to R$ 12, projecting an 8.9% revenue growth by 2025. XP Investimentos maintained its buy recommendation, with a price target of R$ 11.50. The brokerage projects an Ebitda margin of 18.4% for 2026 and a dividend return close to 8%. Itaú BBA also recommended buying, with a target of R$ 13, highlighting that there are no signs of worsening demand.
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While 14.8 million workers await the end of the 6×1 schedule, Flávio Rocha, owner of Riachuelo, claims that retail costs will rise by up to 20%, says companies will pass everything onto prices or resort to mass layoffs, and calls the debate ‘populism’ in an election year.
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After Luciano Huck’s statement about Bolsa Família, the minister responds with data and asserts that the movement is the opposite: about 15 million people have left the program after improving their income.
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Commerce, supermarkets, and bakeries experience a “labor shortage,” and merchants blame Bolsa Família, BPC, and unemployment insurance as major culprits, while workers outside the market avoid minimum wage jobs for fear of losing benefits.
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While criticizing retail costs and warning of the risk of “bankruptcy” in the country, Luciano Hang invests R$ 100 million in a new Havan megastore in Serra Gaúcha, creates 200 jobs, and accelerates the plan to reach 200 units in Brazil by the end of 2026.
Global Expansion and New Technologies as Pillars of Growth
The growth of Marcopolo is not limited to Brazil. The company sees opportunities for expansion in the United States and Europe. In the European market, the exit of competitors opens up space for new partnerships. In addition, the company is betting on new technologies. The adoption of electric buses and those powered by biofuels is seen as an additional opportunity. The factories are already being prepared to produce vehicles with multiple sources of propulsion.
Domestic Market: Fleet Renewal and the Caminho da Escola Program
In Brazil, the outlook is also favorable. JPMorgan reiterated its buy recommendation for Marcopolo. The bank forecasts domestic sales between 23 and 24 thousand units in 2025, the highest level in ten years. An important factor is the new auction for the Caminho da Escola program, expected by the end of this year. In 2025, the company’s deliveries increased 3% in Brazil and 17% abroad.
Efficiency and Profitability: A Leaner and More Automated Structure
The efforts of Marcopolo to gain efficiency are yielding results. Analysts from Itaú BBA claim that the company has a leaner and more automated structure. This modernization is directly reflected in the numbers. The return on invested capital (Roic) reached 26% in the second quarter of 2025. Management emphasized that the quest for efficiency has led to greater profitability, with projections of Ebitda margins around 18% for the coming years.

No rodoviário sim uma grande inovação principalmente com o G8 , já no urbano o Torino já está ultrapassado já é hora de inovar . Ultimamente vem perdendo espaço e vendas ficando atrás da Caio com seu Apache VIP V . Essa é minha opinião!!!
É admirável o otimismo, mas cá para nós, o Marcopolo G8 é um sucesso mas esqueceram de atualizar a frota urbana, os Marcopolo senior, Marcopolo Torino parou no tempo…. Cadê a essência que a Marcopolo tinha 😞