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Brazilian Youtuber went to a wholesale supermarket in May 2026, assembled a basic food basket with 13 essential products, and showed that the simple purchase exceeded R$ 185, reigniting the comparison about the weight of food in family budgets.
Youtuber Josué Aragão went to a wholesale supermarket to assemble a basic food basket with 13 items used as a reference by Dieese and to check, in practice, how much an essential purchase can cost in a large market in Brazil.
Cart was assembled with 13 essential products
The list included basic daily items, such as beans, rice, wheat flour, sugar, soybean oil, coffee, milk, butter, meat, bread, potatoes, tomatoes, and bananas. The proposal was simple: pick common products from the shelves, record the prices, and scan everything at the checkout to show the final purchase value.
Right at the beginning, Josué explained that the basic food basket used as a reference has 13 products. From there, he walked through the market aisles comparing retail and wholesale prices, as well as commenting on the differences between more well-known options and cheaper alternatives.
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Beans, rice, flour, and sugar started the purchase
The first item chosen was beans. In the market, one option appeared for R$ 4.69 per kilo, while other alternatives had higher prices. Josué opted for the cheaper version and put 1 kg in the cart.
Next came the rice. White rice type 1 was found for R$ 3.99 at retail, with a slightly lower price at wholesale. Wheat flour cost R$ 3.95 at retail, and sugar appeared for R$ 3.25.
These first products formed the basis of the purchase, bringing together items present in most Brazilian homes. Even with more economical choices, the total already showed how simple foods add up when bought together.
Oil, coffee, and milk drew attention for their price
Next, soybean oil, in a 900 ml package, was found for R$ 6.59. Josué drew attention to the package size, noting that many products previously sold in 1 liter now appear with 900 ml.
Coffee was one of the most sensitive points of the purchase. Among different options available, prices ranged from R$ 27 to R$ 29 for 500 g packages. The choice was a 500 g coffee sold for R$ 27.90.
Whole milk, on the other hand, had greater variations. Some options appeared above R$ 5, while the chosen alternative cost R$ 4.95 per unit. To maintain the economy proposal, Josué stuck with the cheaper option.
Meat, bread, and produce completed the basket
In the refrigerated section, the chosen 500 g margarine cost R$ 7.49, a lower price than other options on the same shelf. Then, the cart moved to the meat section, where there were cuts with varied prices.
The chosen meat was a piece of sirloin heart, weighing 1.478 kg, costing R$ 82.62. The video also showed the price of chicken for comparison: chicken breast fillet appeared for R$ 15.99.
In the bakery, French bread cost R$ 16.90 per kilo. Josué bought 10 units. In the produce section, washed potatoes cost R$ 8.99 per kilo, common onions R$ 5.99, salad tomatoes R$ 11.89, and silver bananas R$ 9.99.
Final value exceeded R$ 185
At the end of the purchase, the 13 products were scanned at the checkout, and the total value was R$ 185.23. After paying, Josué decided to donate the items to two people he found on the street, Gilvan and Joana, who received the basket.
The experience showed that, even in a wholesale supermarket, a basic purchase can reach a high value when it includes essential foods. The video also opened space for comparison with prices in other cities, as values can change significantly depending on the region, the chosen product, and the type of store.
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