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ChatGPT's OpenAI is reportedly developing its own social network — Sam Altman looks set to take on Elon Musk and Mark Zuckerberg in a new chapter in the rivalry between tech giants

Published 15/04/2025 às 21:02
Sam Altman and Elon Musk in front of a blue background with the logos of Instagram, Facebook, Twitter and OpenAI, suggesting a dispute in the social media sector.
Rumors indicate that OpenAI may enter the social media market, increasing the dispute between Sam Altman, Elon Musk and other big names in technology.

The competition between the biggest names in technology may be about to intensify. According to rumors, OpenAI, the company responsible for ChatGPT, is developing its own social network, positioning Sam Altman as a new direct competitor to Elon Musk and Mark Zuckerberg. The move indicates that the company wants to expand its operations beyond artificial intelligence and enter the social platform arena.

Elon Musk may have a new competitor in the social media space. OpenAI, led by Sam Altman and responsible for ChatGPT, is developing a prototype of its own social platform, according to sources with knowledge of the project.

The idea is to create a social network similar to X (formerly Twitter), focusing on a feed powered by images generated by artificial intelligence.

The project is still in its initial phase and can follow two paths: if transform in a standalone application or be integrated directly into ChatGPT, as indicated by people close to the company.

Prototype focusing on image and interaction

According to people familiar with the matter, the prototype of the OpenAI It is already in internal testing and has a social feed linked to image generation.

CEO Sam Altman has been seeking feedback from outside users to assess how the model is working.

The company has not officially confirmed the details and has not responded to questions sent by journalists so far.

It is not yet known whether the tool will be launched as a separate app or incorporated into ChatGPT, which recently became the most downloaded app in the world.

Dispute with Musk and Meta gains new chapter

If it goes ahead, the launch of a social network is likely to intensify the rivalry between Sam Altman and Elon Musk.

In February, Musk offered $97,4 billion for OpenAI, but Altman sarcastically declined: “No thanks, but we can buy Twitter for $9,74 billion if you want".

Additionally, OpenAI's new initiative is also on a collision course with Meta. Mark Zuckerberg's company is reportedly developing an AI assistant app with a social feed.

When the news broke, Altman responded on social media: “Okay, maybe we'll make a social app.l ".

Own data to train AI

With its own social network, OpenAI could also capture unique, real-time data to train its AI models.

Today, Elon Musk's Grok uses content from X (formerly Twitter), and Meta feeds Llama with data from the platform itself.

According to an industry source, OpenAI’s idea is to enable artificial intelligence to help users create more effective and engaging posts. “Grok's integration with X has everyone jealous”, said a professional linked to another AI laboratory.

There is still no guarantee that the project will go ahead. However, its mere existence within the company shows that OpenAI is open to new fronts, at a time when the market expects major advances in its technology.

With information The Verge.

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Fabio Lucas Carvalho

Journalist specializing in a wide range of topics, such as cars, technology, politics, shipbuilding, geopolitics, renewable energy and economics. I have been working since 2015 with prominent publications in major news portals. My degree in Information Technology Management from Faculdade de Petrolina (Facape) adds a unique technical perspective to my analyses and reports. With over 10 thousand articles published in renowned media outlets, I always seek to bring detailed information and relevant insights to the reader. For story suggestions or any questions, please contact me by email at flclucas@hotmail.com.

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