A New Perspective on the Challenges of Global Agribusiness, Farmers, Researchers, and International Institutions.
Currently, over 820 million people suffer from hunger on the planet. And the paradox is evident: despite global food production being sufficient, poor distribution, waste, and social inequalities prevent universal access to food.
On the other hand, with the population growing and consumption increasing, the pressure on agribusiness is also intensifying.
The Growth in Food Demand
According to the UN, if the current rate of consumption continues, the planet will need 60% more food, 50% more energy, and 40% more water in the coming decades.
-
Saudi Arabia bought nearly 397,000 tons of Brazilian chicken, but now wants to create a poultry empire in the desert: the self-sufficiency plan targets local production, threatens shipments from BRF, JBS, and Seara, and raises an alert for Brazil in the halal market until 2030.
-
War in Iran raises fertilizer prices, triggers alert in Brazilian agribusiness, and leads the government to seek new suppliers to avoid impacts on the harvest.
-
Soybeans plummet in Chicago with favorable weather in the United States, and Brazilian producers hold off sales due to price pressure and lack of market response.
-
Raising tilapia, the most farmed fish in Brazil, with solar-powered tanks is a trend gaining strength in the field because the panels ensure water oxygenation in places without electricity and reduce costs, although profitability depends on management, feed, and market.
This growing demand requires sustainable and smart solutions. And Brazilian agribusiness plays a central role in this.
The main challenge of agriculture today is how to produce more and better with less.
Less Labor, More Technology
With urbanization, fewer people are working in the countryside. In Brazil, only 1 in 10 is in the agricultural sector. The solution? Investment in technology.
“The use of technologies can boost production and, contrary to popular belief, create new jobs”, says Marcos Roberto da Silva, a professor at UFRB.
The Water Challenge in Agribusiness
Irrigated crops represent 20% of arable land but produce 40% of global food. In Brazil, more than half of the water is consumed in agriculture.
“The available volume will have to compete with urban and industrial supply”, warns Jarbas Honório de Miranda from Esalq/USP.
Thus, smart irrigation will be essential to ensure production and sustainability.
Producing More Without Destroying the Environment
It is urgent to halt deforestation. The focus now is to recover degraded areas and adopt good practices to preserve soil and reduce carbon emissions.
The “Clean Field” initiative from inpEV is a positive example, promoting the correct disposal of agrochemical packaging.
According to Zavala, “the golden rule is to keep the soil covered and prevent erosion”.
The Problem of Food Waste
For every 3 tons of food produced, 1 is wasted. This impacts not only hunger but also the environment.
Since resources like water and energy are also thrown away. Wasted food also means wasted water.
Technology to Reduce Losses and Increase Production
Mechanization and digitization of agribusiness are essential.
From the use of smart tractors to drones and sensors, the so-called “precision agriculture” allows for greater productivity with less waste and environmental impact.
Better Distribution is a Solution Against Hunger
Hunger is not only the result of scarcity but also of inefficiency in food distribution.
It is estimated that over 13 million Brazilians live in poverty, without access to basic food.
Reducing losses, improving storage, and making food management more efficient are urgent paths to combat this scenario.
The Future of Agribusiness is in Innovation
As technology advances, agribusiness has the opportunity to reinvent itself. More efficient machines, digital management systems, and research in biotechnology point to a new era.
With a more modern and efficient sector, the challenge of feeding the world’s population and overcoming hunger becomes more achievable.
And Brazil, with its agricultural potential, can be a protagonist in this global transformation.

Be the first to react!