After Scandals, Toyota Changes Leadership: For The First Time In History, Automaker Appoints A Brazilian CEO And Promises To Boost Sales Of The New Corolla Cross, Hilux, And Corolla Sedan In Brazil

Written by Flavia Marinho

Published on 15/02/2024 at 18:56

Toyota vendeu 192.226 unidades em 2023 com Corolla Cross, líder entre os SUVs médios, e Hilux, à frente no segmento de picapes médias

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Toyota Sold 192,226 Units in 2023 with Corolla Cross, Leader Among Medium SUVs, and Hilux Ahead in the Medium Pickup Segment

The automotive giant Toyota, globally recognized for models such as the Corolla Cross and Hilux, announces a significant turnaround in its management in Latin America. After recent challenges, the company appoints Evandro Maggio as the new CEO of Toyota do Brasil. This move marks a historic moment, being the first time since 1958, the year Toyota began its operations in the country, that a Brazilian holds such a position.

Evandro Maggio, former Regional Director of R&D and Purchasing, takes the helm at a crucial moment. The company faces not only the need to overcome internal scandals but also to adapt to the growing demand for innovations in automotive technology and sustainability. “I am deeply honored to accept this new challenge,” says Maggio. He emphasizes the importance of the team and Toyota’s strength in the ongoing pursuit of operational excellence and customer satisfaction. The energy transition is one of the main focuses, with Maggio coordinating strategic launches, including the renewal of the Corolla Cross and the introduction of the highly anticipated Yaris Cross.

Manufacturer Holds 8.82% Market Share in Brazil

Under the new leadership, Toyota is positioned to further strengthen its presence in the Brazilian market. Currently, the brand holds an 8.82% share of the national market, with 192,226 units sold in 2023. With models like the Corolla Cross, leader among medium SUVs, and Hilux, ahead in the medium pickup segment, Toyota establishes itself as a reference in quality and innovation. The expectation is that, with Maggio’s expertise and vision, the company will reach new levels of success, reinforcing its commitment to mobility and sustainability.

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After Scandals, Toyota Changes Leadership: For The First Time In History, Automaker Appoints A Brazilian CEO And Promises To Boost Sales Of The New Corolla Cross, Hilux, And Corolla Sedan In Brazil

Toyota Sold 192,226 Units in 2023 with Corolla Cross, Leader Among Medium SUVs, and Hilux Ahead in the Medium Pickup Segment

Manufacturer Holds 8.82% Market Share in Brazil

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After Scandals, Toyota Changes Leadership: For The First Time In History, Automaker Appoints A Brazilian CEO And Promises To Boost Sales Of The New Corolla Cross, Hilux, And Corolla Sedan In Brazil

Toyota Sold 192,226 Units in 2023 with Corolla Cross, Leader Among Medium SUVs, and Hilux Ahead in the Medium Pickup Segment

Manufacturer Holds 8.82% Market Share in Brazil

While in Brazil a 10-story building takes 2 years to complete, in China a company stacks pre-fabricated modules and raises the entire building in just 28 hours and 45 minutes.

The oldest tree in the world, alive since before the birth of Jesus Christ, is cut down in a scientific study and the case changes environmental preservation rules.

An entire island in the Pacific wants to surround itself with a colossal barrier against the ocean to try to escape increasingly violent waves and not be swallowed by the sea in the coming decades.

After ten days orbiting the Moon, science confirms that the astronauts of the Artemis II mission return with altered bodies.

Peru built a tunnel at an altitude of 4,738 meters cutting through the Andes Mountains, and the road leading to it reaches 4,818 meters, making it the highest paved road in the entire world.

Seen from space, an image taken by an astronaut shows in Argentine Patagonia the exact point where a colossal glacier, a turquoise-blue lake, and a greenish arm of water meet, creating one of the rarest and most impressive landscapes in the region.

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