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Toyota Sold 192,226 Units in 2023 with Corolla Cross, Leader Among Medium SUVs, and Hilux Ahead in the Medium Pickup Segment
The automotive giant Toyota, globally recognized for models such as the Corolla Cross and Hilux, announces a significant turnaround in its management in Latin America. After recent challenges, the company appoints Evandro Maggio as the new CEO of Toyota do Brasil. This move marks a historic moment, being the first time since 1958, the year Toyota began its operations in the country, that a Brazilian holds such a position.
Evandro Maggio, former Regional Director of R&D and Purchasing, takes the helm at a crucial moment. The company faces not only the need to overcome internal scandals but also to adapt to the growing demand for innovations in automotive technology and sustainability. “I am deeply honored to accept this new challenge,” says Maggio. He emphasizes the importance of the team and Toyota’s strength in the ongoing pursuit of operational excellence and customer satisfaction. The energy transition is one of the main focuses, with Maggio coordinating strategic launches, including the renewal of the Corolla Cross and the introduction of the highly anticipated Yaris Cross.
Manufacturer Holds 8.82% Market Share in Brazil
Under the new leadership, Toyota is positioned to further strengthen its presence in the Brazilian market. Currently, the brand holds an 8.82% share of the national market, with 192,226 units sold in 2023. With models like the Corolla Cross, leader among medium SUVs, and Hilux, ahead in the medium pickup segment, Toyota establishes itself as a reference in quality and innovation. The expectation is that, with Maggio’s expertise and vision, the company will reach new levels of success, reinforcing its commitment to mobility and sustainability.
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The appointment of Evandro Maggio as CEO of Toyota do Brasil is not only a historic milestone for the company but also a clear sign of its determination to face challenges and innovate. The strategy of focusing on models like Corolla Cross and Hilux, combined with Maggio’s vision, positions Toyota as a leader in an ever-evolving market. This new phase promises to not only revitalize the brand but also bring significant advancements to the automotive sector in Latin America.
