After Scandals, Toyota Changes Leadership: For The First Time In History, Automaker Appoints A Brazilian CEO And Promises To Boost Sales Of The New Corolla Cross, Hilux, And Corolla Sedan In Brazil

Written by Flavia Marinho

Published on 15/02/2024 at 18:56

Toyota vendeu 192.226 unidades em 2023 com Corolla Cross, líder entre os SUVs médios, e Hilux, à frente no segmento de picapes médias

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Toyota Sold 192,226 Units in 2023 with Corolla Cross, Leader Among Medium SUVs, and Hilux Ahead in the Medium Pickup Segment

The automotive giant Toyota, globally recognized for models such as the Corolla Cross and Hilux, announces a significant turnaround in its management in Latin America. After recent challenges, the company appoints Evandro Maggio as the new CEO of Toyota do Brasil. This move marks a historic moment, being the first time since 1958, the year Toyota began its operations in the country, that a Brazilian holds such a position.

Evandro Maggio, former Regional Director of R&D and Purchasing, takes the helm at a crucial moment. The company faces not only the need to overcome internal scandals but also to adapt to the growing demand for innovations in automotive technology and sustainability. “I am deeply honored to accept this new challenge,” says Maggio. He emphasizes the importance of the team and Toyota’s strength in the ongoing pursuit of operational excellence and customer satisfaction. The energy transition is one of the main focuses, with Maggio coordinating strategic launches, including the renewal of the Corolla Cross and the introduction of the highly anticipated Yaris Cross.

Manufacturer Holds 8.82% Market Share in Brazil

Under the new leadership, Toyota is positioned to further strengthen its presence in the Brazilian market. Currently, the brand holds an 8.82% share of the national market, with 192,226 units sold in 2023. With models like the Corolla Cross, leader among medium SUVs, and Hilux, ahead in the medium pickup segment, Toyota establishes itself as a reference in quality and innovation. The expectation is that, with Maggio’s expertise and vision, the company will reach new levels of success, reinforcing its commitment to mobility and sustainability.

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After Scandals, Toyota Changes Leadership: For The First Time In History, Automaker Appoints A Brazilian CEO And Promises To Boost Sales Of The New Corolla Cross, Hilux, And Corolla Sedan In Brazil

Toyota Sold 192,226 Units in 2023 with Corolla Cross, Leader Among Medium SUVs, and Hilux Ahead in the Medium Pickup Segment

Manufacturer Holds 8.82% Market Share in Brazil

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After Scandals, Toyota Changes Leadership: For The First Time In History, Automaker Appoints A Brazilian CEO And Promises To Boost Sales Of The New Corolla Cross, Hilux, And Corolla Sedan In Brazil

Toyota Sold 192,226 Units in 2023 with Corolla Cross, Leader Among Medium SUVs, and Hilux Ahead in the Medium Pickup Segment

Manufacturer Holds 8.82% Market Share in Brazil

Cambodia has started digging a nearly 180-kilometer canal to connect the Mekong River directly to the sea and reduce its dependence on the ports of neighboring Vietnam.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

SpaceX will dock a $843 million vehicle to the International Space Station to push a nearly 420-ton laboratory against the atmosphere and make the debris fall in a controlled manner into the ocean.

China opens the world’s first school where more than 100 humanoid robots from different brands will study together, each movement will be repeated up to 600 times a day and the data will feed a collective brain that will teach all the robots of the future.

An Indonesian fisherman pulls a mysterious object from the sea and discovers that it is a Chinese underwater monitoring system, part of the so-called Underwater Great Wall that Beijing uses to track submarines and unmanned vehicles in strategic straits of the region.

The end of Nokia: the brand that was the cellphone of an entire generation has ended its smartphones, left Brazil, and today survives only in basic phones in India while seeking a new partner.

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A street cleaner who earns R$ 2,100 per month put her cell phone aside for a few minutes and returned to find a Pix transfer of R$ 203,000 mistakenly deposited into her account, an amount that, according to her, she wouldn’t be able to save even if she worked for a hundred years.

Pharmacy giant is fined R$ 10 million by the Maranhão Court for requiring CPF to grant discounts, pressuring consumers at the checkout, and raising a national alert about the collection of personal data in pharmaceutical retail.

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