After Sony left in March, it is now the turn of the multinational Panasonic, which confirmed its departure from the TV market in Brazil by the end of the year, causing the dismissal of hundreds of employees.

Sony announced the end of its production and sale of TV sets in Brazil in March, and now it is the turn of the multinational Panasonic, which confirms its exit in the manufacture of TVs and audio products by the end of the year. The exit caused the multinational to lay off more than 100 employees.

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130 employees dismissed by the end of the year

Although the products are produced at the factory in Manaus (AM), the unit will maintain its production of microwave ovens, electronic components and automotive products.

With the end of the TV and audio sector, Panasonic will lay off 130 employees by the end of the year. This total is equivalent to 5% of the company's 2.400 employees in Brazil. In addition to the Amazonian unit, the multinational Panasonic also controls a factory in Extrema (MG), where refrigerators and washing machines are produced.

At the company's unit in São José dos Campos (SP), the alkaline and zinc battery factory is located. According to the vice-president of Panasonic, Sergei Apof, these are the biggest differentials of the company's line, as they consume 40% less energy than what Inmetro asks for.

Lack of investment pushes Sony and Panasonic out of the TV sector

The news of the departure of the multinational Panasonic from the sector took analysts and retail chains by surprise. A source from the area pointed out that this market is going through a fierce dispute, which requires several investments in software, partnerships with video streaming companies and other sectors, and also connectivity.

It was this lack of investment that made Sony leave the race in the sector, selling less and less of its devices, and now the departure of the multinational Panasonic. Currently, the companies that are leaders in the country are the Korean Samsung and LG.

At the same time, several companies began investing in products in the mid-range with prices starting at R$1.400. As a result, in recent months, even Britânia, known for the home appliances sector, announced its first models and, soon after, Toshiba, which entered into a partnership with Multilaser. On the other hand, Brazil also received a large volume of new companies, mainly in the electronics sector.

Sony's departure from the Brazilian market

On March 4st, Sony announced the closure of its commercial activities for TVs, cameras and equipment in Brazil until the end of the same month. Despite this, the sector in which we can say that Sony is one of the leaders, video games, with the Playstations 5 and XNUMX that are imported, continued normally, and the performance of other areas such as Sony Music and Sony Pictures also remained. .

The technical assistance of the devices and the guarantees of the products were also maintained for the necessary time, in accordance with the regulations. This is not the first time that the company stops manufacturing in Brazil. In 2019, the brand also decided to give up the cell phone sales market in Brazil, due to the few sales of its cell phones worldwide.