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Led by Fintechs and Startups, Remote Work Has Consolidated in Brazil. Meet the Sectors and the Companies That Hired the Most in Home Office in the Last Year.
The home office model, which has become a reality for many Brazilians, continues to be a strong hiring model in the country. Although the Information Technology (IT) sector is the absolute champion in this format, other sectors have stood out in the last year, between mid-2024 and 2025, with a large volume of remote job openings.
According to reports from platform trends such as LinkedIn News Brazil, there is no official ranking of the “top 10”, but rather an ecosystem of companies that hired the most in home office. Market analysis reveals that the financial and service sectors, driven by fast-growing companies, lead this movement.
Remote Work in 2025: More Sectors, More Opportunities
The remote job market in Brazil has matured. If it was previously an exclusivity of technology companies, today the model has spread to various sectors.
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The leadership in remote hiring does not belong to a closed group of ten companies, but rather to sectors and types of companies that use home office as a strategy to attract the best talents in the country, regardless of where they live.
The Digital Financial Sector: Fintechs and Banks at the Forefront
The digital revolution in the financial sector has come with a revolution in the work model. To compete for talent with tech giants, fintechs and digital banks have become major hubs for remote hiring.
Among the companies that hired the most in home office in this sector, the following stand out:
- Nubank: One of the pioneers in the “work from anywhere” model.
- PicPay: Follows a well-established remote work policy.
- XP Inc.: Has adopted remote work permanently for most of its employees.
- Other names like Banco Inter, Stone, and C6 Bank also frequently appear on lists of major remote employers.
Startups and “Unicorns”: Home Office as DNA
Companies that were born digital have remote work ingrained in their culture. The so-called “unicorns”, startups that reach a market value of US$ 1 billion, use home office as a strategic tool to rapidly scale their operations across Brazil.
In this group, notable examples of companies that hired the most in home office include:
- iFood: Although it has adopted a hybrid model for some areas, it continues to have a large volume of remote hiring.
- QuintoAndar: One of the fastest-growing companies in recent years, uses remote work to expand its national presence.
- Other companies like Loft, Hotmart, and MadeiraMadeira are also major employers in this format.
The Strength of Sales and Customer Success Areas
Besides the sectors, some specific roles have become significant generators of remote jobs. Positions that can be performed from anywhere with internet access, such as Inside Sales and Customer Success Analyst, are in high demand.
Large software companies, such as Salesforce and TOTVS, as well as consumer goods companies, have adopted this model to build commercial and customer service teams across the country, without the need for a physical office.
What Does the Future Hold? The Consolidation of the Hybrid Model
Despite the strength of home office, the trend for 2025 points to the consolidation of the hybrid model. Many of the companies that hired the most in home office are adopting a format that mixes days of working from home with periodic visits to the office.
This approach seeks to combine the flexibility and quality of life of remote work with the benefits of face-to-face interaction, such as collaboration and strengthening the company’s culture. The future of work seems to be, for most, a balanced combination of the virtual and the in-person.
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