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At 30 years old, the engineer from Goiás, Thyago Plácido, leads Innova, a solar energy company founded in 2020 that has already delivered more than 300 photovoltaic energy projects in three states, riding the energy transition and the sector boom in Goiás, Tocantins, and the Federal District.
While many companies in the electric sector are born and die in the same year, Innova took the opposite path and grew. Founded in 2020, the solar energy company became one of the most talked-about bets in the interior of Goiás. Leading it is Thyago Plácido, a 30-year-old engineer who decided to target the fastest-growing market in Brazil.
According to a report by Portal 6, Innova has already surpassed 300 delivered solar energy projects and operates in three federative units. The company serves clients in Goiás, Tocantins, and the Federal District, at a pace that follows the expansion of self-generation in the country.
Who is Thyago Plácido and how Innova was born
Thyago Henrique Plácido is a civil engineer based in the city of Porangatu, in northern Goiás.
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Innova Energia Solar was inaugurated in February 2020, just a few weeks before the pandemic began.
Starting a solar energy company at that moment seemed risky, but the sector remained heated.
Instead of retreating, Innova invested in a technical team and began closing contracts in the region.
Today, the brand is a local reference when it comes to photovoltaic energy in Goiás.
The name Innova has become a business card in an increasingly competitive market.
The bet on solar energy during the pandemic
With electricity bills rising, the demand for solar energy skyrocketed precisely during the pandemic years.
Families and companies began to see the panels as an investment, not a luxury.
Innova rode this wave and expanded its client portfolio in Goiás.
Each new solar energy project helped consolidate the brand in other cities.
The result was the arrival in Tocantins and the Federal District, forming operations in three states.
Why photovoltaic energy is growing so much in Goiás
The advancement of Innova follows a national movement.
Photovoltaic energy has become one of the fastest ways to reduce electricity bills.
With strong sun all year round, the Midwest is fertile ground for self-generation.
In Goiás, homes, businesses, and farms rushed to install panels on the roof.
Each photovoltaic energy system represents monthly savings and less dependence on the power grid.
This local appetite opened space for companies like Innova to compete in the photovoltaic market.
Energy transition: the backdrop of the business
The solar growth is not a passing trend; it is part of a structural change.
The energy transition pushes Brazil to replace polluting sources with renewables like solar.
In this scenario, distributed generation gains prominence and brings clean energy to the final consumer.
The energy transition also drives technical jobs, from installation to maintenance.
For solar energy companies, this context means growing demand in the coming years.
Those who positioned themselves early in the energy transition, like Innova, tend to reap the growth of the sector.
A group with three companies and a focus on service
According to the Sebrae News Agency, he leads three companies in the fields of energy, visual communication, and civil construction.
More recently, he created Innova Construtora, focused on construction and architecture.
The idea is to offer integrated solutions, from the photovoltaic project to the execution of the work.
This model allows Innova to serve the client in more than one stage of the same enterprise.
On paper, it is an ecosystem of services revolving around the same brand in Goiás.
What the case of Innova in solar energy shows
The story of Innova well illustrates the advancement of solar energy in the interior of Brazil.
It shows that it is possible to build a solid business outside the major centers, close to the client.
But it’s worth keeping your feet on the ground.
The more than 300 projects are numbers provided by the company itself, without independent audit here.
Opening in the midst of a pandemic and prospering is not the rule: many solar energy companies did not survive.
And the photovoltaic market is increasingly competitive, with smaller margins and price competition.
Even so, few cases summarize so well the strength of the energy transition away from the capitals.
From Porangatu to three states, Innova bets that the sun will continue as a source of income and energy.
And you, would you install solar energy in your home to escape the high electricity bill? Comment here if in your city photovoltaic energy has also become a business that grows every year.
