BMW Announces Mega Investment of R$ 1.1 Billion in Brazil and Reaffirms Commitment to Domestic Production of Its Plug-In Hybrid SUV

Written by Valdemar Medeiros

Published on 08/10/2024 at 10:01

Foto: Dall-e/ BMW

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New Investment by BMW in the Brazilian Automotive Market: The German Brand Announces a Billion-Dollar Mega Investment and Prepares to Produce Its First Plug-in Hybrid SUV in Brazil, Reinforcing Its Commitment to Innovation and Sustainability in the National Market.

In 2025, BMW will celebrate 30 years since its arrival in Brazil. Based on this, the company maintains its production facility in the country, located in the city of Araquari, Santa Catarina. Last Wednesday (2), the facility celebrated ten years in operation. As part of the celebrations, BMW announced an important new development: a mega investment of R$ 1.1 billion.

Understand Where BMW’s New Investment Will Be Redirected

According to the brand, Brazil will receive investments of R$ 1.1 billion. Therefore, BMW’s new investment will take place over the period from 2025 to 2028. Thus, the focus is to bring greater digital technological capacity to the country, according to João Veloso, BMW’s Communications Director for Latin America. The announcement was made during a meeting of company executives and journalists last Friday (5) at the Brazilian branch’s office in São Paulo.

This mega investment will be used to modernize the Araquari factory. Currently, the plant manufactures 11,000 vehicles per year. BMW’s new investment will also serve for hiring and developing personnel, as stated by Milan Nedeljkovic, a member of the brand’s board of directors.

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BMW Mega Investment Will Bring Production of the Plug-in Hybrid SUV X5

According to the company, in a few weeks the BMW X5 PHEV, a plug-in hybrid SUV, will begin production at the Santa Catarina factory. According to Nedeljkovic, the company is starting a new era of producing electrified models in Brazil. The BMW X5 PHEV will be the first plug-in hybrid model produced in South America. Production was previously announced in April, but without disclosing a start date.

According to BMW, the choice of the X5 is linked to its good sales volume in Brazil. Currently, the Santa Catarina unit already produces the BMW 3 Series sedan and the X1, X3, and X4 SUVs, which are sales leaders in their segments, according to the manufacturer’s information. According to the company, these models ensure sales leadership among premium brands in Brazil.

BMW’s new investment also includes new software and technologies necessary for the upcoming BMW cars. The development of these innovations has already yielded results, such as a system that allows the driver to use their smartphone as a digital key for the vehicles.

Other Investments by BMW in Brazil

Before this new mega investment, BMW had already invested R$ 1.8 billion in Brazil. This amount was spread over the 10 years of operation of the plant in Santa Catarina. There, the company has 700 direct employees and has already manufactured 100,000 vehicles.

The Araquari factory has a capacity of 32,000 vehicles per year; however, the current demand has led BMW to work with production of only 11,000 cars in 2024.

BMW has no plans to turn this factory into an export hub, but understands the importance of the unit for its fleet electrification plans throughout Latin America. According to Escobedo, hybrids are important, and electrification is already happening. The market is adjusting, and the company is as well.

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Mário Ricardo Barreiros

#58707

09/10/2024 15:24

Que venha com certeza e vontade de produção total dos componentes integrados dos motores mwm e dos equipamentos dos modelos que foram anunciados! E muito mais!!

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BMW Announces Mega Investment of R$ 1.1 Billion in Brazil and Reaffirms Commitment to Domestic Production of Its Plug-In Hybrid SUV

New Investment by BMW in the Brazilian Automotive Market: The German Brand Announces a Billion-Dollar Mega Investment and Prepares to Produce Its First Plug-in Hybrid SUV in Brazil, Reinforcing Its Commitment to Innovation and Sustainability in the National Market.

Understand Where BMW’s New Investment Will Be Redirected

BMW Mega Investment Will Bring Production of the Plug-in Hybrid SUV X5

Other Investments by BMW in Brazil

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BMW Announces Mega Investment of R$ 1.1 Billion in Brazil and Reaffirms Commitment to Domestic Production of Its Plug-In Hybrid SUV

New Investment by BMW in the Brazilian Automotive Market: The German Brand Announces a Billion-Dollar Mega Investment and Prepares to Produce Its First Plug-in Hybrid SUV in Brazil, Reinforcing Its Commitment to Innovation and Sustainability in the National Market.

Understand Where BMW’s New Investment Will Be Redirected

BMW Mega Investment Will Bring Production of the Plug-in Hybrid SUV X5

Other Investments by BMW in Brazil

Seen from space, an image taken by an astronaut shows an unlikely oasis in the Saudi Arabian desert, protected by a terrain that slows the advance of sand, surrounded by green circles, remnants of an extinct lake and nearly 10,000 years of preserved history.

The oldest tree in the world, alive since before the birth of Jesus Christ, is cut down in a scientific study and the case changes environmental preservation rules.

An entire island in the Pacific wants to surround itself with a colossal barrier against the ocean to try to escape increasingly violent waves and not be swallowed by the sea in the coming decades.

With 7.4 trillion tons of artificial snow pumped in 10 years, an extreme operation could stabilize the West Antarctic ice sheet and prevent a sea level rise of more than 3 meters, but it would require snow cannons, ocean water, and energy on an almost industrial scale at the end of the world.

Peru built a tunnel at an altitude of 4,738 meters cutting through the Andes Mountains, and the road leading to it reaches 4,818 meters, making it the highest paved road in the entire world.

In the Saudi Arabian desert, the world’s largest green hydrogen plant is 80% complete and will use 4 gigawatts of solar and wind energy to produce 600 tons of clean fuel per day when it opens in 2027.

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