National Confederation of Industry Study Exposes Brazil’s Critical Performance Against 17 Competing Powers in the International Market
The Brazil ranks last among 18 countries in the Brazil Competitiveness Ranking 2023-2024, released this Tuesday (16) by the National Confederation of Industry (CNI). The survey compares the performance of the Brazilian industry in eight crucial competitiveness factors in the international context, revealing a worrying situation.
The Netherlands lead the list, followed by the United States, South Korea, Germany, and the United Kingdom. Brazil, however, occupies the 18th position, falling behind economies like Argentina, Peru, Colombia, and Chile.
Economic Environment, Education, and Human Development Pull Brazil to the Bottom
The three worst Brazilian performances were recorded in the factors Economic Environment, Human Development and Labor, and Education — precisely where the pillars of long-term productivity support lie.
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Brazil becomes the ‘country of inequality’ with the rich’s earnings growing almost 3 times more than the poor’s, and the wage gap reaching 13.8.
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Pulp megafactory enters its heavy phase: 14,000 workers will be mobilized in the coming months in the small Brazilian town
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Luciano Hang reveals invitations to take Havan to the United States, Argentina, and Paraguay, but guarantees that the expansion will remain in Brazil until all 5,500 municipalities have a store, and this year’s goal is to inaugurate until reaching 200 units.
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Generation Z works, studies, and strives, but cannot afford to buy their own home because the real estate market has risen faster than salaries, and the banking system has tightened credit for those who lack stability or surplus income.
In the Economic Environment, the country suffers from high interest rates, elevated banking spreads, low investment rates, and high tax burden. In Education, Brazil holds the last position in technical training and in training professionals in STEM areas (science, technology, engineering, and mathematics).
In the Human Development and Labor aspect, the negative highlight goes to the indices of income, gender, and territorial inequality, along with a labor market constrained by outdated regulations.
Innovation, Low Carbon, and Natural Resources Show Positive Breaths
Despite the overall critical panorama, some positive points stand out. Brazil ranked 9th in research and development investments and 2nd in industrial decarbonization, thanks to the intensive use of renewable energy sources.
However, these isolated victories were not enough to prevent the country from being in the last positions in almost all other macro-indicators, such as infrastructure, foreign trade, business environment, and industrial productivity.
Precarious Infrastructure is a Historical Bottleneck for Competitiveness
Brazilian infrastructure remains one of the biggest obstacles to industrial competitiveness. According to CNI, Brazil ranked 15th in this factor, suffering from poorly maintained highways, inefficient ports, insufficient railway network, and low digital infrastructure penetration.
These logistical bottlenecks, in addition to raising production and export costs, deter investments and hinder the integration of the national industry into international trade.
CNI Advocates Urgent Action to Curb the Deterioration of National Competitiveness
The president of the CNI, Ricardo Alban, emphasized that the problems of Brazil Cost, combined with low educational quality and macroeconomic bottlenecks, need to be addressed with long-term public policies. According to him, investments in infrastructure, innovation, transportation, and education are crucial to change the course of the Brazilian industry.
The CNI’s Industrial Policy Superintendent, Fabrício Silveira, stated that the new format of the ranking allows for more accurately monitoring Brazil’s performance against its direct competitors and serves as a tool for devising industrial development and reindustrialization strategies for the country.

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