Portuguese 
English 
Spanish 
3 min of reading 
0 comments 
Conscious Growth in Environmental Behavior
The commitment to the environment is increasingly present in the daily lives of Brazilians. A recent survey by the National Confederation of Industry (CNI) highlights a significant advance in sustainable behaviors, revealing that 81% of Brazilians consistently adopt eco-friendly habits. This number, compared to 74% in 2022, demonstrates a growing awareness and action towards sustainability in Brazil.
When detailing sustainable habits, a range of positive actions incorporated into daily life is observed. For example, the practice of avoiding waste of water and energy is present in almost 90% of respondents. Additionally, there is a significant effort in reducing waste production, reusing water and packaging, and, in particular, in separating trash for recycling, a practice adopted by 65% of respondents.
Barriers and Challenges on the Path to Sustainability
Despite these encouraging numbers, the survey also identifies obstacles that need to be overcome to enhance sustainable consumption. Difficulty in finding sustainable products in stores is a barrier for 62% of respondents, while 45% do not check the sustainability of the products they purchase. This gap indicates a significant opportunity to increase awareness and availability of eco-friendly options in the market.
-
China bets on the Fishery-PV model and transforms fish farms into giant solar plants, covering ponds with panels that generate energy while utilizing the same space for large-scale aquaculture production.
-
Green hydrogen at home: Belgium launches new technology that makes solar panels produce fuel from the moisture in the air, which could boost the energy transition.
-
Sesc-BA bets on renewable energy with the support of EDP and drives the energy transition with a direct impact on cost reduction and the sustainability of its operations in Bahia.
-
Technology giant breaks global sustainability records: How Amazon’s leadership in renewable energy procurement transformed the global energy market in the past year.
Moreover, cost remains a decisive factor for many consumers. The survey shows that the preference for organic foods or products that ensure animal welfare is significantly affected by the price difference compared to conventional products.
Profile of Brazilian Recyclers and Challenges in Selective Collection
It is also interesting to note the profile of Brazilians who are most engaged in recycling. Residents of rural cities, older individuals, and those with lower education levels tend to separate trash for recycling more frequently. The survey points out, however, significant challenges such as lack of habit, absence of selective collection in certain areas, and lack of adequate information about recycling and selective collection.
The CNI emphasizes the importance of joint action between government, society, and the productive sector to promote the decarbonization of the economy and propel Brazil towards a more sustainable reality. This collective effort is essential to enter a virtuous cycle of economic growth aligned with the conservation of the planet and social well-being.
Methodology and Confidence in the Data
Conducted by the Institute for Research in Reputation and Image, part of FSB Holding, the survey consulted 2,021 citizens aged 16 and older, covering all states of the federation. The margin of error is 2 percentage points, with a confidence interval of 95%. The results, while not detailing data by state, provide a comprehensive and reliable view of practices and challenges related to sustainability in Brazil.
In summary, the collected data indicate a significant advance in the adoption of sustainable habits by the Brazilian population. However, it also highlights the barriers that still need to be overcome for a broader and more effective transition to conscious consumption and ecological practices in the country.
Source: Journalism – CNI.
Seja o primeiro a reagir!