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Agency points to signs of abusive advertising after Casimiro Miguel’s channel encourages betting on unlikely odds during matches; Treasury also notifies Bet365 for possible irregularities
The World Cup brought the spotlight not only to the goals on the field, but also to a controversy that had been quietly growing in broadcasts: the way sports betting is promoted live, in real-time, during games. Now, this discussion has moved from social media to officially being on the federal government’s radar.
The National Consumer Secretariat of the Ministry of Justice (MJ) opened a formal investigation this Wednesday (24) against CazéTV. The aim is to determine whether the streaming channel, led by influencer Casimiro Miguel, engaged in irregular advertising of betting houses during World Cup game broadcasts.
According to ICL News, which had access to the official document, the MJ’s technical body identified signs of violation of the Consumer Defense Code, in addition to possible infractions of the regulations governing the operation of betting houses in Brazil.
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What motivated the opening of the investigation
According to the text signed by Daniel Carnaúba, acting director of the Department of Consumer Protection and Defense of the MJ, the way CazéTV promoted betting during the games may constitute abusive advertising, under the terms of article 37 of the Consumer Defense Code.
The document highlights that promotional strategies associated with sports events of great popular appeal, combined with messages that encourage immediate betting, can emotionally exploit the fan. Furthermore, the text states that the link between betting, sports passion, and cultural identity is a point that requires deeper analysis, as it may reduce the consumer’s perception of risk.
In this sense, what concerns the authorities is not simply the existence of betting advertising — a practice already common in various sports broadcasts — but rather the way these opportunities were presented to the public: as almost certain recommendations, instead of mere game possibilities.
Additionally, the investigation also looks into the disclosure of odds, the real-time quotes offered by betting houses. According to the document, this type of practice, carried out during the actual progress of the match, may directly violate the specific regulations that govern the operation of these platforms in the country.
The episode that went viral: the unlikely bet in the Canada vs. Qatar game
One of the episodes that helped bring the topic into the spotlight happened during the match between Canada and Qatar. On that occasion, the Canadians were already winning 3-0 and still had one more player on the field after a Qatari athlete was sent off.
Even so, during the match’s halftime, odds were released offering R$ 4.20 for every real bet if both teams ended the match scoring goals — a statistically remote possibility given the scenario on the field.
The commentator Fernando Nardini even remarked live: “Canada is pressing too much. If they get excited and go on the attack, they might leave the back unguarded. It’s Qatar’s chance in the game.” Commentator Bruno Magalhães complemented the statement, suggesting there was still “a little hope” for the Qataris, even playing with one man down.
The match, however, ended with a categorical victory for Canada, 6-0. Viewers who followed the live suggestion by the broadcast team lost the amount they bet.
Finance Ministry also gets involved and notifies Bet365
Parallel to the investigation by the Ministry of Justice, the Secretariat of Prizes and Bets of the Ministry of Finance (MF) also identified possible irregularities in the broadcasts of CazéTV.
The agency formally notified the company responsible for Bet365 — one of the three betting houses advertising on the channel’s broadcasts, alongside Betnacional and KTO — due to the possible infractions found.
According to the official document, the Finance Ministry requested that Bet365 refrain from disseminating advertising pieces in the manner observed during the games, “even by third parties.” The document also requires the betting house’s controller to prove whether there was prior alignment with CazéTV to ensure that the advertising was conducted in compliance with current legislation, including the rules provided in Annex X of CONAR.
Bet365 has ten days from the notification to present its official response to the Ministry of Finance.
Casimiro rebuts criticism during live stream
Amid the repercussions, Casimiro Miguel himself, the face of CazéTV, commented on the matter during a live broadcast this week. He acknowledged the significant number of betting ads on the channel but defended the practice as part of the current business model of sports entertainment.
“I saw people saying in videos: ‘Oh my God, I can’t stand so many betting ads. There are bets everywhere, there are 20 bets in the game.’ It’s a fact, right? There’s not much to do. It’s what pays the most today. It’s what keeps the business running,” stated the influencer.
Casimiro went further and directly questioned the negative impact pointed out by part of the audience. “What did it harm? People might be bothered by seeing it on the screen, but harm what?” he declared.
Contacted by ICL Notícias, CazéTV did not comment until the publication of this article. The space remains open for the channel to present its version of the facts.
A debate that goes beyond football
Although the specific case of CazéTV has gained prominence this week, it is part of a broader debate about the relationship between sports betting, advertising, and the emotional vulnerability of the Brazilian consumer — especially during events with strong popular appeal, such as a World Cup.
Therefore, the outcome of this investigation could become an important precedent. If the MJ confirms the irregularities pointed out, the case could pave the way for stricter rules on how bets are advertised during live sports broadcasts in Brazil — not only on CazéTV but potentially on any outlet operating under the same model.
The information was originally published by the portal ICL Notícias, in a report by Igor Mello, published on June 25, 2026, at 6:07 am, with an update at 8:42 am on the same day.
