BYD prepares the Mako hybrid flex pickup truck with production in Brazil and promises to face Fiat Toro, Ram Rampage, and Ford Maverick with advanced technology and high efficiency.

Written by Jefferson Augusto

Published on 30/04/2026 at 20:04

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Chinese automaker accelerates strategy in the country with new electrified model, production in Camaçari, and proposal focused on energy efficiency, versatility, and competitiveness in the segment

BYD is ready to take an important step in the Brazilian automotive market. The information was released by “CNN Auto”, based on an investigation by journalist Jorge Moraes, and reveals that the brand is preparing to launch the new hybrid flex pickup Mako. The model will be officially presented in September and has already appeared without camouflage during the Agrishow, indicating that its commercial debut is very close.

Moreover, the arrival of the Mako is part of a broader strategy by the automaker in the pickup segment. The new model will be the second in a line composed of four vehicles, starting with the BYD Shark. At the same time, the company confirmed that production will be national, at the Camaçari plant in Bahia, which reinforces the brand’s commitment to the Brazilian market.

Design aligned with the brand’s identity and direct focus on established competitors

Visually, BYD’s new pickup follows the brand’s recent language. In the images captured by Eduardo Rodrigues, it is possible to see that the front of the Mako features elements similar to those of the BYD Song Pro, especially in the headlight assembly and front grille.

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Hybrid flex engine promises efficiency and high performance

One of the main differentials of the new Mako pickup is in the engine. The model will adopt a hybrid flex plug-in system, based on the technology already used in the BYD Song Pro.

The expectation is that the pickup will deliver about 235 hp of power, combining performance and energy efficiency. In addition, the model should offer an electric range close to 100 km, which allows driving without fuel consumption in urban routes.

Another relevant point is the combined consumption, estimated at around 35 km/l, a number that draws attention within the pickup segment, traditionally known for higher fuel consumption.

The range should also bring different configurations. The 4×2 traction versions will be aimed at more rational and professional use, while the more complete versions will have 4×4 traction, ensuring greater versatility for different types of terrain.

Competitive price and national production reinforce BYD’s strategy

Regarding the price, the estimate is that the BYD Mako will enter the market in the range of R$ 220,000. With this, the model directly enters the competition with more equipped versions of its main competitors.

In addition, the production nationally in Camaçari (BA) can be a decisive factor. This is because local manufacturing tends to reduce logistical costs, facilitate market supply, and make the product more competitive.

At the same time, this strategy indicates an adjustment in BYD’s positioning in Brazil. After a reception below expectations for the BYD Shark, the brand now bets on a product more aligned with the Brazilian consumer profile.

This audience, especially in the pickup segment, tends to be more conservative. Therefore, the combination of hybrid technology with practical features may be the necessary differential to gain space.

More competitive market can benefit consumers

With the arrival of Mako, the pickup truck market scenario in Brazil tends to become even more competitive. The entry of a high-performance flex-hybrid model can pressure traditional competitors to innovate even further.

Consequently, the final consumer can benefit, with more options available, better technologies, and possibly more competitive prices.

Therefore, BYD’s new pickup truck does not just represent the launch of another model. It symbolizes an important change in the dynamics of the Brazilian automotive sector, especially with the growing presence of electrified vehicles.

Do you think a flex-hybrid pickup truck like the Mako has the potential to compete head-to-head with the leaders of the Brazilian market?

BYD prepares the Mako hybrid flex pickup truck with production in Brazil and promises to face Fiat Toro, Ram Rampage, and Ford Maverick with advanced technology and high efficiency.

Chinese automaker accelerates strategy in the country with new electrified model, production in Camaçari, and proposal focused on energy efficiency, versatility, and competitiveness in the segment

Design aligned with the brand’s identity and direct focus on established competitors

Hybrid flex engine promises efficiency and high performance

Competitive price and national production reinforce BYD’s strategy

More competitive market can benefit consumers

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More competitive market can benefit consumers

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