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During an event in Barcelona, Luca de Meo criticizes the style of Tesla cars, comparing them to household appliances, and argues that electric vehicles can have identity and emotion.
O CEO of Renault, Luca de Meo, made direct criticisms of Tesla during the presentation of his new book in Barcelona. For him, the American brand's cars have become “like a refrigerator“, without personality.
During the launch of the Spanish edition of Sentimental automobile dictionary, De Meo stated that Tesla vehicles lack emotion. “Tesla is like a refrigerator and all cars will end up like that if they are built the same way."He said.
Despite the criticism, the executive defended that electric cars can be engaging. “If the car learns every day, reads what's around it, sees what's on your phone and organizes your life, you create a very animal, human relationship with the product.”, He stated.
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De Meo, 67, former CEO of Seat and CUPRA, highlighted that European brands have an advantage in this scenario. “We have the ability to interpret brands, culture, emotion", said.
The statement comes amid rumors about changes in Tesla's leadership and a drop in the company's sales.
With information hybrids and electrics.
Renault CEO criticizing Tesla, and producing Renault cars…. Better not to comment… Just laugh at this!
The electric megane of 10 in y, the tesla stagnated in time.