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Coca-Cola’s Christmas Campaign Offers R$ 40 Gift Cards on IFood and Raffles R$ 10,000 for E-commerce Purchases at Magalu
Traditionally, Coca-Cola is the brand of Christmas campaigns, with its slogan “Christmas Always Finds a Way”. This time, the brand mixed technology with Christmas magic to transform holiday greetings sent to its virtual assistant on WhatsApp into gift cards. The coupons will be worth R$ 40 to spend on IFood, and the winners will also participate in a raffle for R$ 10,000 in purchases at Magalu’s e-commerce.
How to Win R$ 40 on IFood Using WhatsApp in the Christmas Campaign?
To participate in the campaign, Coca-Cola invites users who purchase the brand’s products on IFood to record holiday greeting audio messages trying to imitate the shape of the soda bottle with sound waves for Kora, Coca-Cola Brazil’s virtual assistant. Kora’s artificial intelligence was tested for two months to recognize the bottle’s silhouette, and it can now assess the shapes of the received audio to choose the winners.
Those who can draw the shape of the bottle through an audio message on WhatsApp will receive a R$ 40 gift card to spend on IFood and will also compete for R$ 10,000 in purchases at Magazine Luíza’s e-commerce. The promotion, titled “Magical Audios,” is currently running, will last until December 23, and the campaign will be publicized through media and posts on the brand’s social networks. Want to send your Christmas audios to Kora? Click here to go directly to the WhatsApp of Coca-Cola Brazil’s virtual assistant.
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More About Coca-Cola
With 80 years of history, the Coca-Cola System in Brazil is now the largest producer of non-alcoholic beverages in the country and has over 200 products across nine segments. Currently, the company produces not only sodas but also water, teas, nectars, juices, dairy products, coconut water, sports drinks, and plant-based beverages, including options with low calories or no sugar for those on a diet.
