With an Initial Investment of $25 Million, Amazon Secures the Right to Buy Up to 12% of Rappi to Strengthen Its Deliveries

Written by Carla Teles

Published on 08/09/2025 at 23:17

Descubra os detalhes do investimento da Amazon na Rappi. Entenda como a gigante do e-commerce planeja usar a parceria para desafiar o Mercado Livre na América Latina.

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In A Move That Aims Directly At The Leadership Of Mercado Livre, The E-Commerce Giant Joins Forces With The Delivery Platform To Dominate Logistics In Latin America.

The Amazon acquired a stake in the Colombian delivery company Rappi. The strategic partnership aims to combine the robust infrastructure of the North American giant with the logistical reach of one of the most well-known startups in Latin America. This move is a crucial step for Amazon to strengthen its fast delivery operations.

A Strategic Alliance To Challenge Mercado Livre

Access to Rappi’s logistics network could help Amazon compete with the regional heavyweight of e-commerce, the Mercado Livre. For the Colombian startup, the partnership represents a strong endorsement from the largest online retailer in North America. Additionally, it opens opportunities for Rappi to leverage Amazon’s logistics and cloud computing networks.

The Financial Details Of The Deal With Rappi

The initial investment by Amazon is 25 million dollars, made through a convertible note. Although the amount is modest for the Seattle giant, the deal guarantees a strategic right. Amazon will be able to purchase up to 12% of Rappi through warrants, provided certain targets are met. The details of the agreement are confidential and may change in the future. Spokespeople for both companies did not comment on the transaction.

ARTICLE CONTINUES BELOW

Rappi: From Fast Delivery To Financial Services

Founded in 2015, Rappi has become ubiquitous in various countries, from Mexico to Chile. Its service “Turbo” stands out for its promise to deliver products, from wine to toothpaste, in under 10 minutes. The company has also expanded its operations and entered the financial sector. Today, Rappi offers a digital wallet and has regulatory approval in countries like Colombia to issue credit cards and offer savings accounts.

Heavyweight Investors And The Future Of Rappi

Rappi has the support of notable investors, such as SoftBank Group, Sequoia Capital, and T. Rowe Price. Simón Borrero, co-founder and CEO, has mentioned that the company could go public in 2025. Recently, Bloomberg reported that Rappi secured a loan of 100 million dollars.

Previous Ties Between Amazon And Rappi

The investment by Amazon reinforces commercial ties that already existed between the two companies. Rappi is a customer of Amazon Web Services (AWS), the cloud computing service. In Mexico, Amazon already offers members of its Prime program one year of free shipping on orders placed through Rappi’s platform.

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With an Initial Investment of $25 Million, Amazon Secures the Right to Buy Up to 12% of Rappi to Strengthen Its Deliveries

In A Move That Aims Directly At The Leadership Of Mercado Livre, The E-Commerce Giant Joins Forces With The Delivery Platform To Dominate Logistics In Latin America.

A Strategic Alliance To Challenge Mercado Livre

The Financial Details Of The Deal With Rappi

Rappi: From Fast Delivery To Financial Services

Heavyweight Investors And The Future Of Rappi

Previous Ties Between Amazon And Rappi

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With an Initial Investment of $25 Million, Amazon Secures the Right to Buy Up to 12% of Rappi to Strengthen Its Deliveries

In A Move That Aims Directly At The Leadership Of Mercado Livre, The E-Commerce Giant Joins Forces With The Delivery Platform To Dominate Logistics In Latin America.

A Strategic Alliance To Challenge Mercado Livre

The Financial Details Of The Deal With Rappi

Rappi: From Fast Delivery To Financial Services

Heavyweight Investors And The Future Of Rappi

Previous Ties Between Amazon And Rappi

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

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