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From the brink of bankruptcy to the elite of global aviation, a Brazilian manufacturer challenged global giants and today creates luxury jets, military technologies and even futuristic flying taxis, becoming one of the greatest prides of the national high-tech industry.
Few companies in Brazil have managed to emerge from near bankruptcy to become a world reference in cutting-edge technology.
Embraer is one of those exceptions.
The Brazilian aircraft manufacturer, born from an ambitious project by the military government, is now among the biggest names in global aviation — competing with giants such as Boeing and Airbus.
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Its planes are operated in more than 100 countries, both on commercial flights and by heads of state and tycoons from all over the world.
With a trajectory marked by innovation, international partnerships and overcoming economic crises, Embraer represents one of the greatest prides of the national industry.
And, interestingly, its first successful commercial aircraft — the Bandeirante — took off even before the company was officially founded.
A military project that became a symbol of national industry
Embraer's history begins in the 1960s, as a result of a partnership between the Aeronautics Technological Institute (ITA) and the Aerospace Technical Center (CTA), located in São José dos Campos (SP).
The Bandeirante aircraft project, designed by military engineers, gave rise to the company on August 19, 1969, with support from the Ministry of Aeronautics.
The EMB-110 Bandeirante was a versatile and reliable turboprop, ideal for both regional transport and military use.
Its success demonstrated that Brazil had the technical capacity to enter the competitive aeronautical sector.
This feat was even more impressive if we consider the scenario of scarce investment in science and technology in the country at the time.
The turmoil of the 90s almost brought down Embraer
Even after its initial success, Embraer faced its most critical phase between the late 1980s and early 1990s.
The context was dramatic: galloping inflation, fiscal crisis, drop in military purchases and difficulties in competing with foreign multinationals.
In 1994, the federal government decided to privatize the company, a measure considered bold but crucial for its survival.
The new management, comprised of executives with industry experience and engineers committed to innovation, implemented a restructuring plan that completely transformed Embraer.
The jet that changed everything: ERJ 145
The big change came with the launch of the ERJ 145, a regional jet with capacity for 50 passengers, which won over North American airlines.
Light, economical and adapted to short-haul flights, the aircraft became a symbol of Embraer's new phase.
It was from this model that the company began its climb in the international market.
In the 2000's, the company launched the successful E-Jets family (Embraer 170, 175, 190 and 195).
These aircraft stood out for their fuel economy, operational flexibility and comfort.
Companies such as Azul, Lufthansa, KLM, Air Canada and American Airlines began operating the fleet on several routes around the world.
From executives to celebrities: the luxury of private jets
Alongside commercial aviation, Embraer decided to invest in the executive segment — and it was spot on.
The creation of Embraer Executive Jets led to the launch of aircraft such as the Phenom 100, Phenom 300 and Legacy 600.
These models have become popular in the hangars of millionaires and celebrities.
The Phenom 300, for example, is considered one of the best-selling light jets in the world.
It combines cutting-edge technology with flight autonomy and luxury, which makes it attractive to businesspeople and celebrities.
The Lineage 1000E, based on the E-190, offers customized interiors worthy of a flying mansion — with suites, a living room and even a shower.
In Brazil, Embraer jets have reached the highest echelon.
The Legacy 600 was used by former presidents such as Michel Temer and Jair Bolsonaro, symbolizing the prestige that the brand has achieved.
A giant that reinvented itself with partnerships and innovation
Even after decades of growth, Embraer has never stopped investing in technology and diversification.
The company attempted a merger with Boeing in 2020, which ultimately failed but strengthened its international image.
In parallel, it established strategic partnerships with the Swedish company Saab, for the production of the Gripen fighter, and developed the KC-390 Millennium military cargo plane — already adopted by NATO countries such as Portugal, Hungary and Austria.
Another promising project is the entry into urban air mobility.
Eve Air Mobility, a subsidiary of Embraer, is developing electric vertical takeoff and landing vehicles (eVTOLs).
The proposal is to revolutionize transportation in large cities, with silent, sustainable aircraft that function as “air taxis”.
With more than 18 employees around the world, Embraer has operational centers in North America, Europe, Asia and Africa — consolidating its presence on all continents.
Curiosities that show the brand's greatness
The Bandeirante's first flight took place in 1968, even before the company was officially founded.
The name “Embraer” derives from “Brazilian Aeronautics Company”.
More than 1.500 units of the Phenom 300 have already been delivered globally.
The interiors of executive jets are customizable, according to the tastes and requirements of VIP clients.
Embraer has operated flight simulators so realistic that they were used by foreign airlines to train pilots.
A state-owned company that has become a symbol of technological excellence
Embraer's history is a clear example that Brazil can lead in high-technology sectors when there is investment, efficient management and strategic vision.
From a state-owned company on the brink of bankruptcy to a global leader in regional aviation, its trajectory is studied and admired around the world.
By competing in the market with companies such as Bombardier, Airbus and Boeing, Embraer has proven that innovation and adaptation are crucial for survival.
And today, it doesn't just survive: it leads segments and already looks to the future with futuristic projects.
Tomorrow has already begun for Embraer
With its eyes on the sky — literally — Embraer is betting on eVTOLs and urban mobility as its next milestones.
The expectation is that the company will repeat the success achieved in the regional and executive sectors, helping to shape air transport for future generations.
And you, have you ever imagined boarding a 100% Brazilian flying taxi in the coming years?
Congratulations Colonel Av OSIRES SILVA, an example of dignity and technical and administrative capacity.
Congratulations, Ozires Silva. You are EMBRAER!