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Discover practical strategies to attract clients, tenants and investors to your real estate business, using social media, SEO, referrals and local presence.
Attract new eyes to a real estate business may seem difficult. Many professionals face daily challenges when trying to attract clients, tenants and investors.
Lead generation — that is, the initial contact with people interested in real estate services — is an essential step to keep the company active and expanding. But how can we transform this process into something more accessible and effective?
The answer lies in understanding who the target audience is, where they are and how to reach them with accurate strategies.
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Below, see how to better direct your actions and adopt practices that help build a solid base of new contacts and opportunities.
Understand your audience before you act
Before defining the tools or channels of marketing, it is essential to know who you want to reach. What is the profile of the person who would benefit most from your services? Are they local owners? Investors from abroad? Young people looking for their first rental?
Assessing where these people are present — both physically and on social media — helps you choose the best ways to approach them.
This analysis also indicates whether there is demand for your services in the community in which you operate. With this, strategies can be shaped to reach the right people at the right time.
Referrals: the power of word of mouth
If you have already offered a good service, you have one of the most valuable advertising methods at your fingertips: the indications.
Satisfied customers are more likely to share their experience with friends and family. This direct recommendation is worth more than any advertisement.
To further strengthen this channel, it is worth establishing partnerships with brokers who already know your work.
Offering commissions to those who refer new owners or investors can speed up the process.
The important thing is to maintain a good relationship with people in the sector to expand your network of contacts.
Social networks as showcases of trust
Real estate marketing cannot ignore the power of social media.
Being present on platforms such as LinkedIn, TikTok, Facebook and X (formerly Twitter) is almost mandatory for those who want to remain visible.
LinkedIn focuses on professionals. The platform is ideal for demonstrating authority in the field and attracting investors. Sharing experiences, results and practical tips helps to create an image of trust.
In visual content networks, such as TikTok ou Instagram, short videos can show your company's day-to-day activities or the differences in your services.
The more regular you post, the greater your reach. And if you don’t have the time to manage everything, consider hiring a social media coordinator.
This professional understands the trends of each platform and can help make your profile more attractive.
Podcasts: connecting with a loyal audience
Another way to reach potential customers and partners is through podcasts.
The format has grown rapidly and can be an effective way to share knowledge, industry tips and success stories.
Although it takes time, a well-structured podcast can generate a loyal audience. It also serves as a bridge for networking with other professionals in the field.
The voice becomes authority, and this helps to strengthen the image of your business in the market.
Appear on Google with SEO techniques
Being visible on search platforms is another strategic step.
Search engine optimization (SEO) helps your website appear among the first results when someone searches for services similar to yours.
Inserting the right keywords into your website content is the first step. For example, using terms like “property management in [city name]” can attract those who are really looking for this service.
Although the process requires study, there are courses and specialized professionals that help you better understand how SEO works. Over time, you can adjust your texts and improve your company's visibility.
Local presence is still essential
Even with the growth of digital tools, local involvement remains important. Being present at community events, such as fairs, neighborhood festivals, or school sports games, helps to make your name known.
Plus, it’s a simple and straightforward way to find people who can really benefit from your service.
On these occasions, always have promotional material or business cards on hand to hand out.
It is also worth approaching other professionals who advertise in your region. This exchange can bring good ideas and indicate more effective ways of promotion.
Maintain quality to ensure growth
Ultimately, none of these strategies will work if the service provided is poor.
A real estate business's greatest asset is still its reputation.
gEnsuring that the customers you serve are satisfied increases the chances that they will recommend your name to others — and that is what sustains long-term growth.
Lead generation is an ongoing process. With well-implemented strategies, from referrals to smart use of social media and SEO, it is possible to maintain a healthy flow of new contacts and opportunities.
The sooner you implement these actions, the faster you will see results in your real estate business. Competition in the real estate sector is fierce, but with planning, a digital presence, a good reputation and a connection with the community, attracting clients and investors can become a less complicated — and more rewarding — task.
