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The Largest Department Stores in Brazil Generated R$ 98 Billion in 2024, Concentrated 86.2% of Sales in Three Major National Networks, and Accounted for 7.8% of Revenue of the 300 Largest Retailers, According to Research by the Retail Think Tank Institute Brazil
The largest stores in Brazil recorded R$ 98 billion in sales in 2024, equivalent to 7.8% of the revenue of the 300 largest retailers in the country, according to the TOP 300 survey of Brazilian retail, conducted by the Retail Think Tank Institute Brazil.
Overview of the Largest Stores and Their Weight in National Retail
Traditionally associated with electronics, the largest stores have expanded their portfolios and now offer home goods, clothing, and convenience items. The diversification explains the presence, in the same sector, of companies with distinct models, such as Havan and MadeiraMadeira.
The study points out that the ability to adapt is the main common point among these networks. The evolution of consumer habits has required constant changes in store formats, sales channels, and the digitization of operations.
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Sales Concentration Among Industry Leaders
The leadership of the segment is concentrated in three giants: Magazine Luiza, Americanas, and Havan, which together account for 86.2% of department store sales in the country.
In addition to being among the 20 largest Brazilian retailers, these companies share a national presence and models that combine scale, product diversity, and a strong focus on digitization, a factor considered central to sustaining growth and competitiveness.
Magazine Luiza Maintains Absolute Leadership in Sales and Stores
At the top of the ranking, Magazine Luiza remains the absolute leader, with R$ 47.3 billion in sales and 1,245 stores spread across the country. The network stands out for the integration between physical and digital operations, using the locations as logistics hubs to expedite deliveries.
This model expands the reach of the marketplace and reinforces the omnichannel strategy, an element that supports the company’s performance within the group of largest stores in Brazilian department retail.
Americanas and Havan Complete the Dominant Trio
In second place, Americanas recorded R$ 21.4 billion in sales, with 1,587 stores consolidating the brand’s national presence. The network maintains high capillarity and strong recognition among consumers.
In third position, Havan generated R$ 15.8 billion in 177 stores. The company invests in large self-service units, a diverse mix, and marketing to attract audiences from different regions, increasing its national visibility.
Other Networks Expand Regional Presence and Specific Niches
Just behind the leading trio, the Claudino Group, controlling Armazém Paraíba, reached R$ 3.7 billion in sales with 500 stores, mainly concentrated in the Northeast. The Herval Group, with 220 stores, recorded R$ 3.1 billion in sales, focusing on medium-sized cities.
The ranking also includes Grupo CVLB, Lojas Lebes, Grupo Grazzioni, MadeiraMadeira, and Webfones, which together complete the group of largest stores in department retail and highlight the diversity of strategies, formats, and regions served in Brazilian retail.
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