Portuguese 
English 
Spanish 
5 min of reading 
0 comments 
New Phase Of Environmental Regulations Redefines The Market For Affordable Custom Motorcycles In Brazil, Bringing Direct Impacts On Production, Style And Consumer Choices Seeking Economic And Stylish Options For Daily Use.
The Haojue Chopper Road 150, currently the most affordable custom motorcycle in the Brazilian market with a suggested price of R$ 14,580, is about to be discontinued.
This decision comes due to the new phase of the Air Pollution Control Program for Motorcycles and Similar Vehicles (Promot), which went into effect in 2025 and requires all models in production to comply with stricter environmental regulations.
According to the regulation established by the National Environmental Council (Conama) and monitored by Ibama, motorcycles need to drastically reduce their pollutant emissions.
-
A Mercado Livre customer opened their package and found 32 resumes of people looking for jobs crumpled as protective paper inside the box, exposing names, addresses, documents, and phone numbers of dozens of candidates.
-
Iceberg A23a, one of the largest in the world, is undergoing accelerated collapse and may disappear: what explains the end of the ice giant?
-
The simplest swap at home can reduce energy consumption by up to 90% without changing habits, using a technology that lasts up to 25 times longer and consumes only a fraction of the electricity.
-
With over 14 million baskets of earth moved, an ancient North American metropolis built a monumental pyramid of 30 meters and established a city with 20,000 inhabitants nearly a thousand years ago.
The Chopper Road 150, equipped with a carburetor system instead of electronic injection, does not meet these new environmental standards, which puts its continuity in the market in question.
In early May 2025, AutoPapo was present at the launch of the Haojue DL 160, an event held at Suzuki’s headquarters in Brazil, which also represents the Chinese brand Haojue through the JTZ group.
During the visit, the absence of the Chopper Road 150 from the display of showcased motorcycles drew attention, indicating that production of this model is set to be halted.
Although the manufacturer has not yet released an official position, dealerships confirm that the model remains available for sale while stocks last and that maintenance will continue to be guaranteed for owners.
Why Is The Chopper Road 150 At Risk?
The main barrier to the permanence of the Haojue Chopper Road 150 in the market is the requirement to adopt phase 5 of Promot, a regulation that establishes stricter limits for pollutant gas emissions from motorcycles and mopeds.
This regulation aims to significantly reduce atmospheric pollution generated by transportation, especially in large urban centers where the motorcycle fleet is numerous.
While most manufacturers have already equipped their models with modern electronic injection systems that optimize fuel combustion and reduce pollutants, the Chopper Road 150 retains the old carburetor, which compromises compliance with the new environmental standards.
Features Of The Cheapest Custom Motorcycle In The Country
Launched to cater to an audience seeking style combined with practicality, the Haojue Chopper Road 150 is a simple and functional motorcycle, ideal for urban use.
Its design resembles classics from past decades, with high handlebars, sloped tank, flat seat, and rounded headlights, characteristics that give the motorcycle a retro look highly valued by enthusiasts of the custom style.
Under the tank, the 149 cm³ single-cylinder, DOHC engine, air-cooled, delivers a maximum power of 11.27 horsepower at 8,000 RPM and torque of 1.16 kgf.m at 6,000 RPM.
The transmission is a manual five-speed, while the tank holds up to 9.5 liters of gasoline, providing good autonomy for daily use.
Weighing approximately 130 kg, the Chopper Road 150 is easy to maneuver, making it a great option for beginner motorcyclists or for those who want a light and practical motorcycle in the city.
In terms of safety, the motorcycle features a disc brake system on both wheels, with the rear having combined braking, a technology that minimally engages the front brake to improve stability during braking.
The panel is simple and analog but includes useful features such as gear indicator, tachometer, partial and total odometers, fuel level indicators, turn signals, and high beam.
Market Trends And The Future Of Custom Motorcycles
Haojue was the fifth brand that registered the most motorcycles in Brazil in 2024, driven mainly by its city models, which are more conventional and geared towards daily use.
In the custom segment, however, the Chopper Road 150 did not make it to the top 10 in sales, reflecting a clear shift in the consumer profile of this category.
The market for custom motorcycles has been shifting towards larger and more powerful models, primarily used for leisure and rides, while smaller motorcycles are left for those seeking economic and accessible style.
With the pressure from new environmental regulations, the trend is that simple motorcycles with outdated technology will gradually be replaced by more modern and sustainable options.
What To Expect From Haojue And The Market?
So far, Haojue has not released an official plan regarding the future of the Chopper Road 150, but industry experts believe that the manufacturer should focus on updating its line to meet the current environmental standards.
Models with electronic injection systems and more efficient engines should be prioritized to ensure the brand’s continuity in Brazil.
Additionally, the growing demand for electric and hybrid motorcycles is beginning to influence the national industry, which seeks to reduce pollutant emissions and keep pace with global trends in sustainable mobility.
Despite the potential end of the Chopper Road 150, owners of the motorcycle can remain assured regarding support and maintenance, which will continue to be offered by authorized dealerships for an indefinite period.
This care is essential to ensure safety and value retention of the model in the used market.
Complete Technical Specifications Of The Haojue Chopper Road 150
- Length: 1,995 mm
- Width: 810 mm
- Height: 1,115 mm
- Wheelbase: 1,285 mm
- Ground Clearance: 185 mm
- Seat Height: 745 mm
- Handlebar Height: 1,000 mm
- Footpeg Height: 275 mm
This configuration reinforces the motorcycle’s proposal as a compact, lightweight custom that is easy to ride, especially for those seeking a stylish and economical alternative in urban traffic.
The Haojue Chopper Road 150 is close to becoming a collector’s item in Brazil. Will affordable custom motorcycles still have space in an increasingly demanding and environmentally regulated market?
Seja o primeiro a reagir!