Cheapest Custom in Brazil Costs R$ 14,580 and Is About to Disappear Due to New Regulation

Written by Alisson Ficher

Published on 17/05/2025 at 19:53

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New Phase Of Environmental Regulations Redefines The Market For Affordable Custom Motorcycles In Brazil, Bringing Direct Impacts On Production, Style And Consumer Choices Seeking Economic And Stylish Options For Daily Use.

The Haojue Chopper Road 150, currently the most affordable custom motorcycle in the Brazilian market with a suggested price of R$ 14,580, is about to be discontinued.

This decision comes due to the new phase of the Air Pollution Control Program for Motorcycles and Similar Vehicles (Promot), which went into effect in 2025 and requires all models in production to comply with stricter environmental regulations.

According to the regulation established by the National Environmental Council (Conama) and monitored by Ibama, motorcycles need to drastically reduce their pollutant emissions.

ARTICLE CONTINUES BELOW

Why Is The Chopper Road 150 At Risk?

The main barrier to the permanence of the Haojue Chopper Road 150 in the market is the requirement to adopt phase 5 of Promot, a regulation that establishes stricter limits for pollutant gas emissions from motorcycles and mopeds.

This regulation aims to significantly reduce atmospheric pollution generated by transportation, especially in large urban centers where the motorcycle fleet is numerous.

While most manufacturers have already equipped their models with modern electronic injection systems that optimize fuel combustion and reduce pollutants, the Chopper Road 150 retains the old carburetor, which compromises compliance with the new environmental standards.

Features Of The Cheapest Custom Motorcycle In The Country

Launched to cater to an audience seeking style combined with practicality, the Haojue Chopper Road 150 is a simple and functional motorcycle, ideal for urban use.

Its design resembles classics from past decades, with high handlebars, sloped tank, flat seat, and rounded headlights, characteristics that give the motorcycle a retro look highly valued by enthusiasts of the custom style.

Under the tank, the 149 cm³ single-cylinder, DOHC engine, air-cooled, delivers a maximum power of 11.27 horsepower at 8,000 RPM and torque of 1.16 kgf.m at 6,000 RPM.

The transmission is a manual five-speed, while the tank holds up to 9.5 liters of gasoline, providing good autonomy for daily use.

Weighing approximately 130 kg, the Chopper Road 150 is easy to maneuver, making it a great option for beginner motorcyclists or for those who want a light and practical motorcycle in the city.

In terms of safety, the motorcycle features a disc brake system on both wheels, with the rear having combined braking, a technology that minimally engages the front brake to improve stability during braking.

The panel is simple and analog but includes useful features such as gear indicator, tachometer, partial and total odometers, fuel level indicators, turn signals, and high beam.

The cheapest custom motorcycle in Brazil faces the end of the line with new environmental rules. Understand what changes for those who love style and economy in motorcycles.

Market Trends And The Future Of Custom Motorcycles

Haojue was the fifth brand that registered the most motorcycles in Brazil in 2024, driven mainly by its city models, which are more conventional and geared towards daily use.

In the custom segment, however, the Chopper Road 150 did not make it to the top 10 in sales, reflecting a clear shift in the consumer profile of this category.

The market for custom motorcycles has been shifting towards larger and more powerful models, primarily used for leisure and rides, while smaller motorcycles are left for those seeking economic and accessible style.

With the pressure from new environmental regulations, the trend is that simple motorcycles with outdated technology will gradually be replaced by more modern and sustainable options.

What To Expect From Haojue And The Market?

So far, Haojue has not released an official plan regarding the future of the Chopper Road 150, but industry experts believe that the manufacturer should focus on updating its line to meet the current environmental standards.

Models with electronic injection systems and more efficient engines should be prioritized to ensure the brand’s continuity in Brazil.

Additionally, the growing demand for electric and hybrid motorcycles is beginning to influence the national industry, which seeks to reduce pollutant emissions and keep pace with global trends in sustainable mobility.

Despite the potential end of the Chopper Road 150, owners of the motorcycle can remain assured regarding support and maintenance, which will continue to be offered by authorized dealerships for an indefinite period.

This care is essential to ensure safety and value retention of the model in the used market.

Complete Technical Specifications Of The Haojue Chopper Road 150

Length: 1,995 mm
Width: 810 mm
Height: 1,115 mm
Wheelbase: 1,285 mm
Ground Clearance: 185 mm
Seat Height: 745 mm
Handlebar Height: 1,000 mm
Footpeg Height: 275 mm

This configuration reinforces the motorcycle’s proposal as a compact, lightweight custom that is easy to ride, especially for those seeking a stylish and economical alternative in urban traffic.

The Haojue Chopper Road 150 is close to becoming a collector’s item in Brazil. Will affordable custom motorcycles still have space in an increasingly demanding and environmentally regulated market?

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Cheapest Custom in Brazil Costs R$ 14,580 and Is About to Disappear Due to New Regulation

New Phase Of Environmental Regulations Redefines The Market For Affordable Custom Motorcycles In Brazil, Bringing Direct Impacts On Production, Style And Consumer Choices Seeking Economic And Stylish Options For Daily Use.

Why Is The Chopper Road 150 At Risk?

Features Of The Cheapest Custom Motorcycle In The Country

Market Trends And The Future Of Custom Motorcycles

What To Expect From Haojue And The Market?

Complete Technical Specifications Of The Haojue Chopper Road 150

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Cheapest Custom in Brazil Costs R$ 14,580 and Is About to Disappear Due to New Regulation

New Phase Of Environmental Regulations Redefines The Market For Affordable Custom Motorcycles In Brazil, Bringing Direct Impacts On Production, Style And Consumer Choices Seeking Economic And Stylish Options For Daily Use.

Why Is The Chopper Road 150 At Risk?

Features Of The Cheapest Custom Motorcycle In The Country

Market Trends And The Future Of Custom Motorcycles

What To Expect From Haojue And The Market?

Complete Technical Specifications Of The Haojue Chopper Road 150

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

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