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Up To 75% Discount on Electricity Bill: New Solar Energy Model Created in Ceará Promises Savings for Apartment Residents

Written by Rannyson Moura
Published on 01/10/2025 at 09:10
Iniciativa pioneira no Ceará cria modelo de investimento em condomínio solar que oferece descontos de até 75% na conta de energia elétrica para moradores de apartamentos e salas comerciais. Fonte: E4
Iniciativa pioneira no Ceará cria modelo de investimento em condomínio solar que oferece descontos de até 75% na conta de energia elétrica para moradores de apartamentos e salas comerciais. Fonte: E4
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Pioneering Initiative in Ceará Creates Investment Model in Solar Condominium That Offers Discounts of Up to 75% on Electricity Bill for Apartment Residents and Commercial Offices.

The search for cheaper and more sustainable alternatives in the electricity bill has gained a new ally in Ceará, as reported this Wednesday, 01. A novel format has been launched in Brazil that guarantees up to 75% discount on the electric bill for consumers living in apartments, commercial offices, or properties without physical space for solar panel installation.

This innovative solution is based on the concept of solar condominium, allowing any interested party to invest in shares of photovoltaic plants and enjoy the benefits of renewable energy without needing to make renovations or adaptations to the property.

How Shared Solar Energy Investment Works

The model created in Ceará works through the acquisition of a share in solar plants managed by the responsible company. All the energy produced is converted into credits, which become direct deductions on the consumer’s electric bill.

According to the project’s idealizer, entrepreneur Lucas Melo, the reduction can be significant. “Many apartment residents expressed a desire to adopt solar energy, but they did not have a place to install it. We created this alternative so they can access real savings on their electric bill and participate in the energy transition,” explains the CEO of Sunplena Energia.

Economy and Financial Return Guaranteed

The numbers are striking. An electricity bill of R$ 250, for example, can drop to just R$ 70, generating a discount of R$ 180. The average investment in each share is around R$ 7.6 thousand, with a return expected in approximately three and a half years.

Furthermore, the solar plants, located in different regions of Ceará, have an estimated lifespan of several decades, which ensures continuous savings for many years after the initial investment is recovered.

After the success of the pilot project, the proposal is to be taken to other states, with São Paulo as the next destination. The idea is to expand access to solar energy in large urban centers, where properties generally do not allow for individual installation of photovoltaic systems.

The format is different from subscription energy, already popular in Brazil. While subscription does not require investment, discounts usually range from 10% to 20%. In the solar condominium, the consumer needs to invest funds, but in return can achieve up to 75% reduction in the monthly bill.

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Rannyson Moura

Holds a degree in Advertising and Marketing from UERN; a master's in Social Communication from UFMG; and is a PhD candidate in Language Studies at CEFET-MG. He has worked as a freelance writer since 2019, with articles published on websites such as Baixaki, MinhaSérie, and Letras.mus.br. Academically, his work has been published in books and presented at industry events. Among his research topics, a notable interest is in the publishing market, approached from a perspective that considers different social markers.

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