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Expansion of Grupo Dass in Paraguay occurs amid the advance of Brazilian companies attracted by lower operational costs, tax incentives, and cheaper energy in South America, a scenario that has been expanding the foreign industrial presence in the neighboring country in recent years.
Grupo Dass, a Brazilian supplier of sports goods for brands like Nike, Adidas, Fila, Umbro, and Asics, started operations in Paraguay through Dasstex, a unit created in partnership with Grupo Texcin to expand regional production of sportswear and strengthen its presence in Latin America.
According to information published by the Paraguayan newspaper La Nación and reproduced by Brazilian media, the operation foresees an investment of US$ 40 million and the creation of more than 600 jobs in Paraguayan territory, with production initially aimed at the Brazilian market.
Sports production migrates to Paraguay
The new unit will operate at the Texcin industrial plant, on the outskirts of Asunción, and is expected to initially serve the Brazilian market, although the company also mentions the possibility of commercial expansion to other Latin American countries.
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In recent years, Paraguay has started to attract Brazilian industries interested in the maquila regime, an export-oriented model that provides for a single tax of 1% on the national added value or on the export invoice, according to data from the official agency Rediex.
Cheaper energy and fewer taxes attract companies
In an interview with La Nación, the Paraguayan Minister of Industry and Commerce, Marco Riquelme, stated that the country has been receiving Brazilian investors linked to brands like Fila and Umbro, as well as manufacturers serving global companies like Nike, Asics, and Champion.
Despite the association made between Nike and Adidas and the industrial expansion in Paraguay, the confirmed movement involves Grupo Dass, responsible for manufacturing products for these brands in different South American markets.
So far, there is no official confirmation that Nike or Adidas have directly transferred their Brazilian operations to Paraguay.
Grupo Dass expands presence outside Brazil
The expansion of Dass in Paraguay occurs after recent changes in the company’s operations in Argentina, where the company had been facing production adjustments and a reduction in industrial activities in some units.
In January 2025, the Exclusivo portal reported that a factory located in Coronel Suárez, in the province of Buenos Aires, ceased activities related to the production of Adidas footwear.
Before that, in 2022, FashionNetwork had reported the dismissal of 100 employees in Eldorado, in the province of Misiones, amid operational difficulties faced by the company in the neighboring country.
Who is the Dass Group
With a presence in the sports market for more than four decades, the Dass Group produces footwear, clothing, and accessories for national and international brands, in addition to operating industrial structures in different countries in South America.
In its institutional channels, the company defines itself as an integrated management and sourcing operation for the sports sector, with activities focused on manufacturing, distribution, and product development.
In Brazil, the group manages brands such as Fila, Umbro, New Balance, and Osklen, in addition to acting as an industrial supplier for global companies in the sports segment.
The establishment of the new operation in Paraguay occurs at a time of increased regional competition for industrial investments related to the textile and footwear sectors, especially in activities with higher demand for labor.
