This Trading Surprised Brazil by Turning the Former Troller Factory into an Electric Car Manufacturer in Ceará, with R$ 60 Billion in Revenue — and Few People Know Who They Are

Written by Felipe Alves da Silva

Published on 15/07/2025 at 12:20

Nova fase da antiga fábrica da Troller em Horizonte (CE), agora dedicada à produção de carros elétricos multimarcas. Imagem: IA

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Comexport, a logistics and commercial giant based in Brazil, will take a historic step in December 2025 by starting the production of electric and hybrid vehicles at its new multibrand factory in Ceará. The facility was acquired from Ford in Horizonte, a municipality 45 km from Fortaleza, and will be the starting point for a transformation in the Brazilian automotive industrial park.

The factory, which previously housed the production of Troller utility vehicles, was remodeled with an initial investment of R$ 400 million. With the capacity to assemble up to 40,000 vehicles per year, the project relies on a flexible production model known as “multibrand shuttle”, where different cars are assembled on the same lines.

The company’s strategy is to start operations with two or three electrified models, using the CKD (Complete Knock Down) system, where vehicles are assembled from imported kits. Over time, Comexport intends to nationalize production, integrating suppliers and reducing dependence on imports.

Manufacturer with Unrevealed Brand and Unprecedented Hub in the Northeast

The name of Comexport’s first partner manufacturer remains confidential, but it has been confirmed that it belongs to a popular brand among Brazilians and is not a new entrant in the market. The expectation is that the contract will be officially announced later this semester.

ARTICLE CONTINUES BELOW

From Trading to Industrial Player with R$ 60 Billion in Revenue

Founded in the 1970s as a trading company focused on textile exports, Comexport has undergone various phases to become what it is today. After losing market share in fertilizers due to global concentration, the company reinvented itself as a 5PL logistics operator, offering integrated services ranging from storage to financing.

In 2020, the company’s revenue was R$ 11 billion. By 2024, it reached R$ 58 billion, and the projection for 2025 is R$ 60 billion, consolidating its position among the largest companies in the country, even though it is little known to the general public.

Despite interest from major groups like XP, BTG Pactual, and J&F, Comexport does not consider being sold. CEO Alan Goldlust claims that they are capitalized “three times what is necessary” and are seeking strategic alliances with operational synergy, and not just asset sales.

National Industry and Advanced Logistics as Competitive Differentiators

To make the manufacturer project feasible, Comexport relies on the integration of logistics, technology, and parts nationalization, creating a sustainable and economically viable production model for the Brazilian context. The goal is to scale production with local suppliers and lower automotive electrification costs in Brazil.

The initiative positions Ceará as a new strategic center for electric mobility in the country, alongside existing hubs in Pernambuco and Bahia. The company also hopes to benefit other manufacturers in the region, such as Stellantis and BYD, with the supply of optimized components and logistics solutions.

According to a report from NeoFeed published on July 14, 2025, Comexport’s transition from a simple trading company to a logistics and industrial powerhouse was the result of strategic decisions in response to changes in the global scenario, particularly in the commodities sector.

This Trading Surprised Brazil by Turning the Former Troller Factory into an Electric Car Manufacturer in Ceará, with R$ 60 Billion in Revenue — and Few People Know Who They Are

Manufacturer with Unrevealed Brand and Unprecedented Hub in the Northeast

From Trading to Industrial Player with R$ 60 Billion in Revenue

National Industry and Advanced Logistics as Competitive Differentiators

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This Trading Surprised Brazil by Turning the Former Troller Factory into an Electric Car Manufacturer in Ceará, with R$ 60 Billion in Revenue — and Few People Know Who They Are

Manufacturer with Unrevealed Brand and Unprecedented Hub in the Northeast

From Trading to Industrial Player with R$ 60 Billion in Revenue

National Industry and Advanced Logistics as Competitive Differentiators

Gaddafi built the world’s largest artificial river under the Sahara — it’s 4,000 km of giant pipes that pump 40,000-year-old fossil water to entire cities in Libya.

Discovery in Africa scares even scientists: a study published on April 23 reveals that the crust in Turkana has become so thin that it could pave the way for the continent’s division and the emergence of an ocean in the future, in a gigantic geological transformation.

Japanese garbage collectors treat filthy trucks as if they were dealership cars, and the obsession with cleanliness is so absurd that they invented a washing machine that only exists for this type of vehicle.

In 1991, Brazil’s GDP was almost double India’s, and today it is little more than half: while India grew 6.5% per year and trained engineers, Brazil preferred to train lawyers, and now it is rushing to strengthen ties with the world’s fourth-largest economy.

The Brazilian city of the crooked buildings, which is being “swallowed” by the sea, receives more than R$ 20 million after a R$ 276.6 million package for 214 cities, with transfers of R$ 2.5 million per tourist resort.

South America’s most famous oasis has an emerald lagoon formed by underground waters in the Peruvian desert. It is located 300 km from Lima, is surrounded by giant dunes, and holds a mysterious mermaid legend.

Residents of large cities in China are turning chickens into pets, accumulating 3.1 billion views on social media, spending less than 30 yuans per month, and driving a fever for unusual animals in a market that is already approaching 10 billion yuans.

The world’s highest railway, built on frozen ground, is starting to sink with accelerated warming, already threatening nearly 40% of the lines by 2050 and potentially generating over US$6 billion in costs by 2090.

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