U.S. Eliminates Tariff on Pulp, and Brazil Aims for New Victory with Meat, Fruits, and Coffee in the American Market

Written by Caio Aviz

Published on 11/09/2025 at 23:01

“Rolos de celulose ao lado de carnes, frutas e café retratam setores estratégicos nas exportações brasileiras para os Estados Unidos em 2025.”

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Withdrawal of Tariff Strengthens Competitiveness of Brazilian Pulp and Opens Expectation for New Tariff Reductions in Strategic Agricultural Products

A recent decision by the United States brought relief to the Brazilian pulp sector and opened space for expectations in other areas of agribusiness.

On September 10, 2025, the White House reversed the 10% tariff applied to Brazilian pulp, a measure that had been implemented as part of a broader package of additional tariffs.

According to Minister of Agrarian Development, Paulo Teixeira, the decision may be the beginning of a movement that also reaches meat, fruits, and coffee, products that still face barriers in the North American market.

ARTICLE CONTINUES BELOW

Decree Alters Pulp Tariffs

The tariff change was formalized after the presidential decree issued by Donald Trump on September 5, 2025, which redefined the parameters of the “Trade and Security Agreements.”

On September 8, the measure took effect, and Brazilian pulp was exempt from the additional 10% tariff.

According to a statement from the Brazilian Tree Industry (Ibá), three product specifications — SH4 4703.11.00, 4703.21.00, and 4703.29.00 — were excluded from the charge.

These classifications represented over 90% of the volume exported to the U.S. in 2024, making the decision crucial for maintaining competitiveness in the sector.

Items That Remain Taxed

Despite the reversal on pulp, the decree maintained high additional tariffs on other segments.

Papers in general continue with a 50% tariff, while MDF and MDP wood panels remain at 40%.

These rates remain in effect, putting pressure on part of the Brazilian industry.

Expectation of Reduction for Meat, Fruits, and Coffee

According to Paulo Teixeira, North American consumers are paying high prices due to the tariffs.

The minister highlighted that Brazil provides quality products at competitive prices, but the barriers have increased consumption costs in the U.S.

Therefore, he bets that meat, fruits, and coffee will be the next items to see tariff reductions.

This view is shared by agribusiness representatives, who see the decision as a partial victory and a possible signal of new flexibilities.

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Political and Economic Impacts

During an event in Brasília, held on September 11, 2025, to announce the 12th Harvest Survey of Grains 2024/2025 by Conab, Teixeira linked U.S. tariff policy to the trial of former president Jair Bolsonaro in the STF.

He expressed hope that, after the conclusion of the sessions of the 1st Panel of the Supreme Court, set for September 12, “economic rationality” prevails.

Present at the event were also Minister of Agriculture, Carlos Fávaro, and Vice President Geraldo Alckmin, who also heads the Ministry of Development, Industry, Commerce, and Services (MDIC).

Diplomacy and Sovereignty

Minister Carlos Fávaro argued that Brazil relies on good diplomacy with the United States but emphasized national sovereignty in any scenario.

He reminded that, in recent years, 435 new markets have been opened for Brazilian agribusiness, which strengthens the country’s position in international negotiations.

According to Fávaro, if the U.S. retaliates, the impact will be greater for North American consumers than for Brazilians.

The Future of Trade Relations

The U.S. reversal on pulp represents a step forward for bilateral trade, but there are still challenges to overcome.

Tariffs on papers, MDF, and MDP remain high, and the sectors of meat, fruits, and coffee await the next developments.

Meanwhile, Brazil reinforces its image as a provider of high-quality products at competitive prices, in addition to highlighting its ability to diversify markets.

U.S. Eliminates Tariff on Pulp, and Brazil Aims for New Victory with Meat, Fruits, and Coffee in the American Market

Withdrawal of Tariff Strengthens Competitiveness of Brazilian Pulp and Opens Expectation for New Tariff Reductions in Strategic Agricultural Products

Decree Alters Pulp Tariffs

Items That Remain Taxed

Expectation of Reduction for Meat, Fruits, and Coffee

Political and Economic Impacts

Diplomacy and Sovereignty

The Future of Trade Relations

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U.S. Eliminates Tariff on Pulp, and Brazil Aims for New Victory with Meat, Fruits, and Coffee in the American Market

Withdrawal of Tariff Strengthens Competitiveness of Brazilian Pulp and Opens Expectation for New Tariff Reductions in Strategic Agricultural Products

Decree Alters Pulp Tariffs

Items That Remain Taxed

Expectation of Reduction for Meat, Fruits, and Coffee

Political and Economic Impacts

Diplomacy and Sovereignty

The Future of Trade Relations

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