Europe Remains a Focus for Brazilians, While a City in Brazil Becomes a Favorite for Foreigners in 2026 and Secures Third Place Among the Most Booked Destinations in eDreams ODIGEO's Global Ranking

Europe Remains a Focus for Brazilians, While a City in Brazil Becomes a Favorite for Foreigners in 2026 and Secures Third Place Among the Most Booked Destinations in eDreams ODIGEO’s Global Ranking

Written by Romário Pereira de Carvalho

Published on 18/02/2026 at 11:19

Updated on 18/02/2026 at 11:20

Imagem: Ilustração artística feita por IA

Uma pessoa reagiu a isso.

eDreams ODIGEO Survey Reveals Rio de Janeiro Among the Most Booked Destinations for 2026, Highlighting the Impact of Carnival, Beaches, and Ongoing International Interest

While cities like Rome, Barcelona, London, and Madrid remain recurring dreams among Brazilian travelers, a curious trend is catching attention. Instead of crossing the ocean, some foreign tourists are turning their eyes to Brazil. And, it seems, the interest is not subtle.

Rio Among the Most Booked Destinations for 2026

eDreams ODIGEO’s survey indicates that Rio de Janeiro is the third most booked destination for travel in 2026.

To reach the ranking, the company analyzed tickets purchased with departures scheduled from January 1, 2026, identifying the most sought-after locations so far.

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The result reinforces the international strength of the state’s capital. Famous for its beaches and iconic landscapes, the city also benefits from another decisive factor.

The Carnival continues to be one of the major attraction drivers. According to the study, a significant portion of tourists plans to travel specifically during this period, contributing to a 7% increase in searches for trips to Rio.

In the global ranking, only Bangkok and Paris appear ahead of the Brazilian destination. Rio’s presence in the top 3 highlights not just popularity, but also consistency in demand.

Global List of Most Booked Destinations

The list of the most booked destinations for 2026 includes:

Bangkok (Thailand);
Paris (France);
Rio de Janeiro (Brazil);
Barcelona (Spain);
Rome (Italy);
London (United Kingdom);
Madrid (Spain);
Florianópolis (Brazil);
Amsterdam (Netherlands);
Marrakech (Morocco).

The diversity of the list shows a balance between historic metropolises, cultural destinations, and coastal cities. Brazil appears twice, indicating a growing relevance in the global tourism scene.

Performance Already Strong in 2025

The good moment didn’t start now. Data from the same study reveals that, in 2025, Rio de Janeiro recorded the highest growth in bookings among all analyzed destinations, with a 164% increase in demand. This significant leap placed the city in a position of absolute prominence.

São Paulo also performed remarkably. The city ranked in the top 5 of the biggest increases, with a growth of 49%, reflecting consistent advancement in international interest.

The ranking of the largest increases in 2025 was as follows:

Rio de Janeiro (+164%);
Santiago (+102%);
Lima (+54%);
São Paulo (+49%);
Johannesburg and Pristina (+44%).

Although the focus is now on 2026, the previous numbers help explain the current scenario. They reveal a trend of strengthening Brazil as a competitive destination.

As a complementary detail, industry experts observe that changes in tourist behavior, such as the search for cultural experiences and significant events, continue to influence travel decisions for both Brazilians and foreigners.

With information from Seu Dinheiro.

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Europe Remains a Focus for Brazilians, While a City in Brazil Becomes a Favorite for Foreigners in 2026 and Secures Third Place Among the Most Booked Destinations in eDreams ODIGEO’s Global Ranking

eDreams ODIGEO Survey Reveals Rio de Janeiro Among the Most Booked Destinations for 2026, Highlighting the Impact of Carnival, Beaches, and Ongoing International Interest

Rio Among the Most Booked Destinations for 2026

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Global List of Most Booked Destinations

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Europe Remains a Focus for Brazilians, While a City in Brazil Becomes a Favorite for Foreigners in 2026 and Secures Third Place Among the Most Booked Destinations in eDreams ODIGEO’s Global Ranking

eDreams ODIGEO Survey Reveals Rio de Janeiro Among the Most Booked Destinations for 2026, Highlighting the Impact of Carnival, Beaches, and Ongoing International Interest

Rio Among the Most Booked Destinations for 2026

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