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The Canadian Damon Motorcycles Is Bringing Its Technologies and Electric Motorcycles to Latin America, Having Signed a Long-Term Partnership with Auteco
The Canadian electric motorcycle manufacturer, Damon Motorcycles, is seeking expansion in its segment. Considering its first years in North America, its plan now includes coming to Latin America.
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Understand the Plans of the Canadian Manufacturer and the Arrival of Electric Motorcycles in Latin America
Damon has initiated a long-term partnership with the Colombian Auteco to develop new products for electric motorcycles focused on Latin America. The Canadian manufacturer’s main model, the Hypersport, is planned to arrive in Latin America. These electric motorcycles reach speeds of 320 km/h and have 200 horsepower.
Their battery allows the model to have up to 321 km of range on a single charge. The Hypersport electric motorcycles also have radars, providing 360° monitoring. Their system can predict risk situations for the rider, anticipating their reactions.
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Auteco also sells electric motorcycles from KTM, Husqvarna, and TVS in Colombia. In total, there are 600 sales points and more than 500 service stations only in Latin America. The Canadian Damon imports its motorcycles to several countries worldwide, but always focusing on the United States, Europe, and its home country, Canada.
The Competitive Market in North America
The company competes with several firms, such as Zero Motorcycles, which has about 200 dealerships spread across various countries, Harley Davidson, which has become one of the largest manufacturers offering electric motorcycles for the streets, and lastly, Damon also competes with the newcomer in the market, Tarform, which launched its electric motorcycle, Luna, made with sustainable materials and featuring various characteristics in its eco-friendly design.
Damon Motorcycles
Founded in 2016 by entrepreneurs Dominique Kwong and Jay Giraud, the Canadian company aims to be a leader in electric mobility worldwide. Damon creates technologies to solve frontier problems around the globe. In 2019, the company introduced various technologies, including the first collision alarm with Artificial Intelligence (AI).
The following year, the HyperSport debuted at CES and won the Best Innovation award. The founders’ edition motorcycles sold out in 4 days.
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