Lack Of Skilled Labor In Brazil Is Main Threat To Important Sector, Says Research

Written by Alisson Ficher

Published on 30/01/2025 at 14:55

A escassez de profissionais qualificados desafia o setor de consumo no Brasil, impulsionando empresas a buscar soluções urgentes.

3 people reacted to this.

The Lack Of Skilled Labor Is The Main Concern Of 41% Of CEOs In The Consumer Sector In Brazil. While Companies Invest In Technology And Training, Challenges Such As Cybersecurity And Sustainability Are Also A Concern.

As companies rush to adapt to new technologies and economic challenges, a silent obstacle looms: the shortage of qualified professionals.

The impact of this deficiency may be greater than imagined, compromising productivity, investments, and even the survival of many businesses.

According to the 28th edition of the Global CEO Survey, conducted by PwC, 41% of business leaders in the consumer sector in Brazil cite the lack of skilled labor as the main risk to businesses in 2024.

ARTICLE CONTINUES BELOW

Economic Outlook Splits Opinions

Moderate optimism marks economic forecasts for 2024. In Brazil, 62% of CEOs in the consumer sector expect local economic growth, a percentage lower than the national average of 73%.

On the global scene, 59% project growth, a figure close to the world average of 58%, but well below the 68% of the general perception of the country.

Beyond Labor: Other Threats On The Radar

If the lack of qualification is concerning, cybersecurity is not being overlooked either. Digital threats were cited by 31% of the CEOs interviewed, highlighting the risks of hacking attacks and data breaches.

According to Luciana Medeiros, partner at PwC Brazil, “the shortage of skilled labor dominates concerns, reducing focus on equally critical challenges such as technological disruptions.”

Companies Need To Reinvent Themselves To Survive

The study also revealed a concerning fact: 33% of CEOs in the sector believe that their companies will not survive for more than 10 years without significant changes.

Although below the national average of 45%, this percentage reinforces the urgency of adaptation.

To address this, 59% of companies plan to expand their teams in 2024, betting on employee training and adopting new strategies.

Labor Shortage Hits Construction Industry! ‘The Foreman’s Son Is An Engineer And Doesn’t Want To Go To Work’, Says Construction CEO

Artificial Intelligence: Ally Or Challenge?

Technology emerges as a way to optimize processes and fill qualification gaps.

63% of CEOs state that generative AI has increased team efficiency, while 82% plan to invest in technology to empower their employees.

However, the financial impact is still modest: only 34% of respondents report an increase in revenue and 31% in profitability, although 57% expect an improvement in profitability still in 2024.

For Medeiros, “AI is already part of inventory management and customer experience, but full integration is still a challenge.” Currently, 51% of CEOs are confident in the implementation of the technology in key processes.

Limited Market Diversification

Despite the challenges, business diversification remains limited.

In the last five years, only 33% of consumer sector companies in Brazil have entered new markets, a percentage lower than the national average of 45%.

The main bets are in sectors such as financial services, wellness, and e-commerce. However, competition remains fierce.

“Companies from other areas can easily enter the consumer sector, putting pressure on traditional players,” explains Medeiros.

Sustainability And Executive Compensation

Increasingly, sustainability is at the center of corporate decisions. 62% of Brazilian CEOs in the consumer sector state that part of the executives’ variable compensation is tied to environmental goals.

Although relevant, the figure is still below the national average of 69%.

Additionally, 51% of companies reported cost reductions due to sustainable initiatives, indicating opportunities for advancement.

Is The Future Of The Sector Threatened?

The lack of skilled labor, technological challenges, and the need for reinvention threaten the future of the consumer sector in Brazil.

Companies are investing in training and technology, but will it be enough? Will the market be able to keep up with the growing demand for specialized professionals before the problem becomes irreversible?

2 Comments

most recent

older Most voted

Patricia Claus

#121591

02/02/2025 09:05

InteressAnte a fala do CEO…..,meu filho tem 1ano
De formado em economia( faculdade Federal) fala inglês e espanhol fluente , não tem experiência pq não dão chance , resultado está desempregado em um país como o nosso ! Como muitos outros jovens ! Alguém me explique!

Respond

Felipe Silva Wagner

#121177

31/01/2025 12:07

Os presidentes de empresa gerentes supervisores. se aposentar nelas e ficam até a morte … ninguém sobe de cargo…os que estudaram que estão no chão de fabrica fica Pola mesmo…ou sair da empresa…. Não a incetivo nem de ser promovido..nem a incetivo de qualificação profissional..avera um apagão de profissionais no futuro…

Respond

Lack Of Skilled Labor In Brazil Is Main Threat To Important Sector, Says Research

The Lack Of Skilled Labor Is The Main Concern Of 41% Of CEOs In The Consumer Sector In Brazil. While Companies Invest In Technology And Training, Challenges Such As Cybersecurity And Sustainability Are Also A Concern.

Economic Outlook Splits Opinions

Beyond Labor: Other Threats On The Radar

Companies Need To Reinvent Themselves To Survive

Artificial Intelligence: Ally Or Challenge?

Limited Market Diversification

Sustainability And Executive Compensation

Is The Future Of The Sector Threatened?

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Lack Of Skilled Labor In Brazil Is Main Threat To Important Sector, Says Research

The Lack Of Skilled Labor Is The Main Concern Of 41% Of CEOs In The Consumer Sector In Brazil. While Companies Invest In Technology And Training, Challenges Such As Cybersecurity And Sustainability Are Also A Concern.

Economic Outlook Splits Opinions

Beyond Labor: Other Threats On The Radar

Companies Need To Reinvent Themselves To Survive

Artificial Intelligence: Ally Or Challenge?

Limited Market Diversification

Sustainability And Executive Compensation

Is The Future Of The Sector Threatened?

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

Brazil will harvest a record crop of up to 357 million tons of grains, but it does not have the capacity to store a large part of it. The storage deficit has reached the highest level in history and is equivalent to almost the entire production of Argentina.

Four times faster than the Concorde, capable of taking passengers from New York to London in less than an hour at Mach 5.5, and with an engine that switches from turbojet to ramjet mid-flight at Mach 3.5, the Hermeus Quarterhorse went from paper to its first flight in just 19 months.

She started by collecting oyster shells from restaurants and today she has already accumulated more than 10 tons to restore reefs, recover coastal habitats, and demonstrate how a common waste can become a tool for ocean conservation.

SpaceX will dock a $843 million vehicle to the International Space Station to push a nearly 420-ton laboratory against the atmosphere and make the debris fall in a controlled manner into the ocean.

China opens the world’s first school where more than 100 humanoid robots from different brands will study together, each movement will be repeated up to 600 times a day and the data will feed a collective brain that will teach all the robots of the future.

Heir worked at thirteen in an ice cream factory without revealing he was the owner’s son; today, at twenty-five, he leads the best-selling ice cream brand for home consumption in the Northeast, grosses almost R$ 300 million, has 145 stores, and competes with multinationals with regional flavors.

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EMS launches Ozivy pen for R$ 452 and fully enters the weight loss battle that is driving pharmacies and patients in Brazil.

Panama bets on a $4.5 billion railway bridge over the Panama Canal and calls on Renfe to validate a 450 km high-speed line that promises 50,000 jobs, but still faces the technical challenge of crossing one of the world’s most strategic routes.

“It doesn’t look like India”: British architect praises urban planning, cleanliness, and safety of this planned city in a country with 1,476,625,576 inhabitants

Heir worked at thirteen in an ice cream factory without revealing he was the owner’s son; today, at twenty-five, he leads the best-selling ice cream brand for home consumption in the Northeast, grosses almost R$ 300 million, has 145 stores, and competes with multinationals with regional flavors.