Portuguese 
English 
Spanish 
3 min of reading 
11 comments 
Pharmacies Cannot Require the CPF Before Showing Discounts. This Practice is Illegal and Can Be Reported Immediately to the Procon, as the Consumer Has the Right to Know Promotional Prices Before Deciding Whether to Join the Loyalty Program.
According to the portal es360, several pharmacies in Brazil have made it common for attendants to request the customer’s CPF before informing the prices with discounts. Although justified as a requirement to generate coupons in loyalty programs, this practice is illegal and can be reported immediately to the Procon. The consumer has the right to know, clearly and in advance, both the original and promotional prices without needing to provide personal data.
According to the manager of the Procon in Vitória, Breno Panetto, the customer must first know the prices before deciding whether to provide their CPF and join the discount program.
The prior requirement violates the Consumer Defense Code and opens the door for fines and sanctions against the companies.
-
How much does a cashier earn at Carrefour and Atacadão in 2026? New updated salaries, increases of up to 15% in some cities, and a package with PLR, bonuses, and benefits draw attention and raise comparisons between networks.
-
End of an era: Nissan announces its departure from the country with the closure of a historic factory after 7 years producing the Frontier, negotiates operations with 2 groups, and integrates a global strategy that has already reorganized 36 markets, in Córdoba, Argentina.
-
Brazil has just taken the first step to bring small modular nuclear reactors to the country, with the Ministry of Mines and Energy establishing a working group that will define where to build, how to finance, and who will operate this new energy technology.
-
Experts say that China and Europe should join forces to reconfigure the global order, strengthen UN-centered multilateralism, and expand cooperation in trade, technology, and climate amid the US withdrawal and the advance of a multipolar world.
Why Do Pharmacies Ask for CPF?
Chains claim that the information is necessary to include the customer in loyalty clubs, a practice already common in supermarkets.
In these programs, the CPF is linked to a database that allows the release of discounts on specific products, in addition to sending personalized promotions.
However, the legislation is clear: establishments must display both the original price and the promotional price on the price tags in a visible and legible manner.
This ensures that the consumer has the ability to compare and decide if it is worth joining the program. Conditioning access to the discount on the presentation of the CPF undermines the transparency required by law.
What Can the Consumer Do in Case of Abuse
If a pharmacy refuses to inform the promotional price without the CPF, the customer can file a complaint with the Procon.
The procedure can be done in person, through the official website, or via the app. Companies caught in violation are subject to fines and administrative proceedings.
Furthermore, the consumer can demand at the time of purchase that the promotional price be visible and accessible to all, regardless of registration.
If this does not occur, the company will be in violation of the Consumer Defense Code.
Other Customer Service Issues Are Also Under Scrutiny
The Procon warns that the same logic applies to customer service channels. Companies that use robots for initial support must ensure the option for human assistance 24 hours a day in essential services.
In addition, SAC menus must already offer the option for immediate cancellation on the first screen.
If the consumer cannot find this option or cannot get human contact to deal with more complex demands, the company will also be violating the legislation.
Transparency and Consumer Rights
The message from consumer protection agencies is clear: pharmacies cannot require CPF before showing discounts.
The consumer has the right to clear information and should be wary of being induced to provide personal data unnecessarily.
Any abusive practice should be reported, strengthening oversight and ensuring that the market operates fairly.
And you, have you ever been in a situation where a pharmacy only showed the discounted price after asking for your CPF? Do you think it’s right to condition this information to registration?
Leave your opinion in the comments; your experience can help other consumers better understand their rights.
Todo lugar que vc chega a primeira pergunta é: qual seu CPF esse procon é hipócrita porque quando vc vai reclamar na maioria das vezes nada acontece, nenhuma empresa quando vc entra no atendimento ao cliente tem opção de cancelar ou falar com algum humano, agora é tudo no chat que na maioria das vezes não reconhece a sua reclamação e finaliza o atendimento, isso é Brasil, é o dito pelo não dito!
Atualmente, Drogasil, São Paulo, pague menos e outras não pedem mais o CPF, perguntam se tem cadastro, que dá na mesma, mudaram o termo da a pergunta e se disser que não tem, cadastram na hora, se não quiser paga o preço cheio. Aconteceu comigo, inclusive eu falo que é proibido, a cara dos atendentes mudam e fazem cara **** como se eu tivesse obrigação de informar.
Tomei ” uma volta” das lojas Americanas de $ $ 349,00 em produtos que devolvi e eles não fizeram o ressarcimento.