Fiat and Volkswagen Dominate the Ranking of the 50 Most Sold Cars in Brazil in 2025. Discover the Brands That Dominated the Automotive Market This Year!
The Fenabrave released data on the 50 Most Licensed Cars in the first six months of 2025 — and the competition is fierce between Fiat and Volkswagen! Check out the giants that lead the national automotive market.
Highlights of the Top 5: Heated Competition
- Fiat Strada — 62,697 units: the already established market champion.
- Volkswagen Polo — 57,216: closing in on Fiat’s pickup truck.
- VW T‑Cross — 44,529: the compact SUV takes 3rd place.
- Fiat Argo — 44,466: nearly a tie with the T‑Cross.
- Hyundai HB20 — 36,873: remains a firm favorite among Brazilians.
Market on the Rise: The News in the Ranking
- The Brazilian automotive sector registered 1,131,269 passenger and light commercial vehicles in the semester — a rise of 4.8% over the previous year.
- June alone recorded 202,164 registrations, showing that demand remains strong.
Hybrid and Electric Cars – Modest Growth
- BYD Song is the best-selling electrified vehicle (including hybrids and electric cars) in 24th place, with 17,486 registrations.
- Among pure electric cars, the BYD Dolphin Mini leads with 13,213 units, occupying the 31st position.
Top 10 in the Overall Ranking
| Position | Model | Units Sold |
|---|---|---|
| 1 | Fiat Strada | 62 697 |
| 2 | Volkswagen Polo | 57 216 |
| 3 | Volkswagen T‑Cross | 44 529 |
| 4 | Fiat Argo | 44 466 |
| 5 | Hyundai HB20 | 36 873 |
| 6 | Chevrolet Onix | 34 389 |
| 7 | Fiat Mobi | 33 230 |
| 8 | Honda HR‑V | 32 002 |
| 9 | Hyundai Creta | 31 177 |
| 10 | Toyota Corolla Cross | 30 090 |
SUVs continue to thrive: Creta, HR‑V, Corolla Cross, and Compass maintain their positions among the favorites.
Complete Ranking of the Top 50
(The other 40 models include Saveiro, Compass, Tracker, Kwid, Fastback, Toro, Kicks, Hilux, Nivus, Onix Plus, Renegade, Pulse, Corolla, Song, Virtus, Ranger, HB20S, Cronos, Tiggo 7, S10, Dolphin Mini, Haval H6, Rampage, Spin, Kardian, Montana, Basalt, Fiorino, Duster, Taos, City, SW4, Master, Tiggo 8, City Hatch, Commander, 2008, C3, BYD Dolphin, BYD King)
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Volkswagen admits to Reuters that the value of its cars is falling in Brazil due to the aggressive entry of Chinese companies like BYD, but asserts that it will not enter a price war and believes it is well-positioned to hold back the advance.
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Used BYD Dolphin Mini becomes a standout among semi-new cars by selling in 15 days, surpassing HB20, Onix, and Polo in stores, and showing that used electric cars are gaining strength in the Brazilian market in 2026, according to a survey by Indicata released in April.
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Toyota launches Wigo cheaper than Fiat Mobi, Citroën C3, Argo, Polo Track, HB20, and Onix in Brazil, with a 1.0 three-cylinder engine, 5-speed manual transmission or CVT, and rear camera in the top version; the urban hatch shows an entry-level Toyota that Brazilians don’t have in the Philippines.
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BMW X7 priced at R$ 1 million impresses with absurd technology, extreme luxury for seven people, and a self-parking system in Brazil
Overview
- The dominance of Fiat and Volkswagen models shows a preference for reliable utility and hatchback vehicles in an otherwise conservative market.
- The rise of BYD, although modest, indicates that electrification is starting to gain traction — a turnaround could happen in the coming semesters.
- With a growth rate of nearly 5%, the sector is regaining its footing, driven by popular models.
Strategies for Those Looking to Buy
If you are researching a new car, it’s worth considering:
- Fiat Strada and VW Polo: absolute leaders — good resale value, a wide support network, and strong public acceptance.
- T‑Cross, Creta, and Corolla Cross: great combination of space, value, and style, with strong market appeal.
- BYD Song and Dolphin Mini: for the sustainable buyer who wants to be a step ahead in electrification.
With the economy showing slight acceleration and hybrids/electrics beginning to appear, the second half of 2025 promises even more excitement in the Brazilian automotive market.
In your opinion, which car represents the best cost-benefit today?

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