Fiat and Volkswagen Dominate the Ranking of the 50 Most Sold Cars in Brazil in 2025. Discover the Brands That Dominated the Automotive Market This Year!
The Fenabrave released data on the 50 Most Licensed Cars in the first six months of 2025 — and the competition is fierce between Fiat and Volkswagen! Check out the giants that lead the national automotive market.
Highlights of the Top 5: Heated Competition
- Fiat Strada — 62,697 units: the already established market champion.
- Volkswagen Polo — 57,216: closing in on Fiat’s pickup truck.
- VW T‑Cross — 44,529: the compact SUV takes 3rd place.
- Fiat Argo — 44,466: nearly a tie with the T‑Cross.
- Hyundai HB20 — 36,873: remains a firm favorite among Brazilians.
Market on the Rise: The News in the Ranking
- The Brazilian automotive sector registered 1,131,269 passenger and light commercial vehicles in the semester — a rise of 4.8% over the previous year.
- June alone recorded 202,164 registrations, showing that demand remains strong.
Hybrid and Electric Cars – Modest Growth
- BYD Song is the best-selling electrified vehicle (including hybrids and electric cars) in 24th place, with 17,486 registrations.
- Among pure electric cars, the BYD Dolphin Mini leads with 13,213 units, occupying the 31st position.
Top 10 in the Overall Ranking
| Position | Model | Units Sold |
|---|---|---|
| 1 | Fiat Strada | 62 697 |
| 2 | Volkswagen Polo | 57 216 |
| 3 | Volkswagen T‑Cross | 44 529 |
| 4 | Fiat Argo | 44 466 |
| 5 | Hyundai HB20 | 36 873 |
| 6 | Chevrolet Onix | 34 389 |
| 7 | Fiat Mobi | 33 230 |
| 8 | Honda HR‑V | 32 002 |
| 9 | Hyundai Creta | 31 177 |
| 10 | Toyota Corolla Cross | 30 090 |
SUVs continue to thrive: Creta, HR‑V, Corolla Cross, and Compass maintain their positions among the favorites.
Complete Ranking of the Top 50
(The other 40 models include Saveiro, Compass, Tracker, Kwid, Fastback, Toro, Kicks, Hilux, Nivus, Onix Plus, Renegade, Pulse, Corolla, Song, Virtus, Ranger, HB20S, Cronos, Tiggo 7, S10, Dolphin Mini, Haval H6, Rampage, Spin, Kardian, Montana, Basalt, Fiorino, Duster, Taos, City, SW4, Master, Tiggo 8, City Hatch, Commander, 2008, C3, BYD Dolphin, BYD King)
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The 2026 electric Vitara arrives in Brazil and proves that Suzuki is not leaving: 4×4 traction, 184 hp, 61 kWh LFP battery, 293 km range, R$ 259,000, and a trunk capacity of 224 L.
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Hyundai has unveiled the Boulder, a square SUV with a body-on-frame design, 37-inch mud tires, and carriage-style doors that seems to be made to take on the Ford Bronco and the Scout Traveller in the United States.
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The Toyota Hilux is R$ 75.5 thousand cheaper and bets on the 2.8 turbodiesel engine with up to 204 hp and 50.9 kgfm to catch up with the VW Saveiro, which leads with 4,472 sales.
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The new Renault Koleos has a screen exclusively for the passenger that is invisible to the driver, heated rear seats, and 29 assistance systems, but its Chinese competitors cost R$ 40,000 less and deliver more power.
Overview
- The dominance of Fiat and Volkswagen models shows a preference for reliable utility and hatchback vehicles in an otherwise conservative market.
- The rise of BYD, although modest, indicates that electrification is starting to gain traction — a turnaround could happen in the coming semesters.
- With a growth rate of nearly 5%, the sector is regaining its footing, driven by popular models.
Strategies for Those Looking to Buy
If you are researching a new car, it’s worth considering:
- Fiat Strada and VW Polo: absolute leaders — good resale value, a wide support network, and strong public acceptance.
- T‑Cross, Creta, and Corolla Cross: great combination of space, value, and style, with strong market appeal.
- BYD Song and Dolphin Mini: for the sustainable buyer who wants to be a step ahead in electrification.
With the economy showing slight acceleration and hybrids/electrics beginning to appear, the second half of 2025 promises even more excitement in the Brazilian automotive market.
In your opinion, which car represents the best cost-benefit today?

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