The Most Sold Pickup In The U.S. For 48 Years, With 136 Liters Of Tank, 728 Kg Of Payload And 9.1 Km/L On The Road, The Ford F-150 Lariat 2025 Is Power And Technology Like You Have Never Seen.
When we talk about pickups, few names carry as much weight as the Ford F-150. A best seller in the United States for almost half a century, the F-150 is much more than a vehicle: it’s an American icon. And now, with the 2025 Lariat version, the question on everyone’s mind is: does it still remain the best pickup in the world?
The Ford F-150 carries a legacy that few vehicles can match. Since its debut, it has dominated the market with impressive numbers, selling more than 600,000 units per year. The 2025 Lariat version arrives with significant changes, bringing a new design, updated technologies, and the promise of keeping the V8 engine alive for a few more years.
But what makes this pickup a reference? Does it surpass competitors such as the Chevrolet Silverado and the RAM 1500?
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Even with an oil-bathed belt, consumption above 17 km/l, and a turbo engine, the Chevrolet Onix remains among the best-selling used cars in Brazil, leaving the HB20, Fiat Strada, Palio, and Uno behind with nearly 39,000 transfers in April.
Design And Technology Of The New Ford: What Has Changed?

At first glance, the design changes may seem subtle, but every detail makes a difference. The new LED headlights and the redesigned grille offer a more modern look, while the strategic chrome accents add a touch of elegance. Inside, comfort and technology are the main highlights.
The Lariat 2025 comes equipped with a modern multimedia center, advanced connectivity, and a fully digital dashboard. In addition, driving assistance features such as 360º cameras and automatic parking make the experience of driving this giant much more practical.
V8 Engine: Is The End Near?
The V8 engine of the F-150 is almost an entity in itself. The unmistakable roar of the 5.0 Coyote is something fans adore, but the pressure for more efficient and sustainable engines is growing ever stronger. While Chevrolet bets on smaller and more economical engines, Ford insists on the V8, at least until stricter laws force otherwise.
With 405 horsepower and 56.7 kgfm of torque, the Lariat 2025 delivers ample performance. In a test, it reached 0 to 100 km/h in just 7.2 seconds, surpassing the Silverado in power and torque.
Driving And Fuel Efficiency: A Unique Experience
Driving the F-150 Lariat is like piloting a luxury ship: big, powerful, and surprisingly comfortable. The suspension has been adjusted to provide more smoothness, making the ride more pleasant than that of its competitors.
Fuel consumption? It’s not the best, but it’s expected for a V8: 5.1 km/l in the city and 9.1 km/l on the highway. Still, the 136-liter tank ensures impressive range, ideal for long trips.
Price And Competitiveness In Brazil
With a starting price of R$ 519,990, the F-150 Lariat is priced less than the Silverado, but it is still a significant investment. The difference lies in the package: power, technology, and the prestige of the Ford brand.
The Lariat stands out for the complete experience it offers. Although the Silverado has better payload capacity and the RAM brings superior finishing, the F-150 balances comfort, performance, and price, which can be decisive for many buyers.
The F-150 Lariat 2025 is for those seeking power, comfort, and tradition in one package. If you want a pickup that combines history, technology, and an engine that roars like few, the Lariat 2025 is the right choice.

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