New FUCHS100 strategy reinforces sustainable growth, expands industrial investments in Brazil, and positions the country among the company’s most strategic markets
The FUCHS Group, the world’s largest independent lubricant manufacturer, presented its new corporate strategy during the 2026 Capital Markets Day. Named FUCHS100, the plan sets global targets until 2031, the company’s centenary year. Among its main objectives, the company projects to achieve an annual revenue of up to € 4.5 billion.
At the same time, the multinational reinforced its commitment to the Brazilian market. Recently, the company confirmed an investment exceeding R$ 220 million in the construction of a new industrial unit in Sorocaba, in the interior of São Paulo. The project is part of the company’s expansion strategy in Brazil and Latin America.
New strategy succeeds FUCHS2025 cycle
According to FUCHS SE, the new corporate journey replaces the FUCHS2025 cycle. In this way, the company aims to strengthen growth, operational efficiency, and sustainability in the face of new global market demands.
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Furthermore, the company assesses that the lubricants sector is undergoing a transformation marked by more complex technical demands, customized solutions, and increased regulatory pressure. In this scenario, the concept “Focus To Win” will guide the next stages of global operations.
According to Stefan Fuchs, CEO of FUCHS SE, the previous strategy consolidated important changes within the organization. According to the executive, clearer market segmentation allowed for expanded growth opportunities and accelerated responses to customer demands.
Brazil gains relevance in global expansion
Meanwhile, Brazil has taken a strategic position within the company’s new structure. Currently, the country is already among FUCHS’s top ten global markets.
According to data from the Association of Lubricant Producers and Importers (Simepetro), the Brazilian market moved approximately 1.5 million m³ of lubricants in 2025. Given this scenario, the company seeks to expand its presence in segments considered priority.
Strategic sectors for growth
- Food industry
- Mining
- Agribusiness
- Automotive aftermarket
According to Antonio Oliveira, General Director of FUCHS Lubrificantes do Brasil, the country has great expansion potential for more efficient, safe, and sustainable solutions.
Sorocaba factory expands production capacity
The new industrial plant in Sorocaba began the filling and labeling stage in 2025. When fully completed, the unit will have a production capacity exceeding 50 thousand tons annually.
Furthermore, the structure will be approximately five times larger than the company’s current factory in Barueri, also located in São Paulo.
New unit structure
- Land area of 88.8 thousand m²
- Built area exceeding 19.5 thousand m²
- Tank farm with 3.6 thousand m³
- Complete production of the FUCHS line
- More than 700 solutions in the portfolio
In this context, the Brazilian operation is expected to function as an important regional hub for supplying Latin America.
Company bets on sustainability and innovation
In parallel, sustainability remains one of the central pillars of the FUCHS100 strategy. The company maintains the goal of achieving carbon neutrality by 2050.
According to the company, the solutions developed by FUCHS help reduce mechanical friction, save energy, and extend the lifespan of industrial equipment. In this way, the products also contribute to more sustainable production chains.
According to Dr. Timo Reister, Vice-CEO of FUCHS, the combination of global presence and regional proximity represents an important competitive advantage for capturing new market opportunities.
Internal survey reinforces focus on people
At the same time, the company also maintains a focus on team development. Recent internal survey results indicate that almost 90% of employees demonstrate pride in working for the company.
Finally, Stefan Fuchs stated that the company will continue to invest in organizational culture, collaboration, and high performance to sustain the execution of the global strategy until 2031.

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