Samsung Family Hub Refrigerators Start Displaying Ads In The U.S.

Written by Fabio Lucas Carvalho Publicado em 20/09/2025 at 13:44 Atualizado em 20/09/2025 at 13:48

Samsung confirma que geladeiras Family Hub exibirão anúncios nos EUA. Atualização surpreende clientes e reforça estratégia da marca de integrar telas em tudo.

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Samsung Confirms Pilot Program in the U.S. and Transforms Family Hub Refrigerators into Screens for Ads, Following Its Global Philosophy of “Screens Everywhere.”

If it’s digital, it can have a screen. And if it has a screen, it can show ads. This idea that already dominates phones, TVs, and even cars has now arrived in the kitchen.

Samsung has announced that its Family Hub™ refrigerators will begin displaying advertising in the United States.

Update Confirmed

The announcement came in a statement to Android Authority.

ARTICLE CONTINUES BELOW

How Ads Work

Ads will appear when the screen is idle.

However, they will not show up during “Art Mode” or while displaying photo albums.

In other words, they replace the screensaver.

Samsung says it is possible to manually dismiss each ad, and it won’t return. However, there is no official option to permanently disable the feature in the refrigerator’s settings.

In practice, the consumer is stuck with the system. The only way out is to wait for users to discover some alternative method to block the ads.

Company’s Broader Strategy

The innovation follows a philosophy referred to by Samsung itself as “Screens Everywhere.” The brand has been inserting advertising into its televisions for years and is now bringing the same idea to the kitchen.

Moreover, Family Hub™ refrigerators also stand out for other features, such as AI Vision Inside™ technology, which promises to automatically recognize stored food items.

This move, however, reflects a larger trend. It’s not just Samsung. Even cars are not exempt: automotive entertainment systems are already showing ads. Now, even a quick trip to the refrigerator at midnight could be accompanied by unavoidable advertising.

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Samsung Family Hub Refrigerators Start Displaying Ads In The U.S.

Samsung Confirms Pilot Program in the U.S. and Transforms Family Hub Refrigerators into Screens for Ads, Following Its Global Philosophy of “Screens Everywhere.”

Update Confirmed

How Ads Work

Company’s Broader Strategy

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Samsung Family Hub Refrigerators Start Displaying Ads In The U.S.

Samsung Confirms Pilot Program in the U.S. and Transforms Family Hub Refrigerators into Screens for Ads, Following Its Global Philosophy of “Screens Everywhere.”

Update Confirmed

How Ads Work

Company’s Broader Strategy

In the cold desert of Ladakh, where it hardly rains, engineer Sonam Wangchuk created the ice stupa, a tower that freezes winter water and stores it for irrigating crops in the spring, a simple engineering feat that mimics nature.

Almost 6,000 residents live concentrated along a single street nearly 9 km long in the interior of Poland. Houses form a continuous row, and behind them, narrow agricultural strips emerge, creating one of the most unusual rural patterns in Europe.

They planted a sea of eucalyptus to produce cellulose, but the monoculture turned into a green desert, dried up springs and rivers, and pushed families out of regions in Minas Gerais and Bahia.

Júlia Pimentel, an 11-year-old from Minas Gerais, independently invented a new formula to calculate the square root using simple addition and multiplication, and her method was published in one of the most important mathematical scientific journals in Brazil.

Chinese woman planted trees for decades while sand buried part of her house, received $5,000 from an American in 1999, and helped transform the desert into a forest of 8 million trees in China.

The Atacama Desert, the driest place on Earth, was covered in flowers and turned into a colorful carpet with more than 200 species in the phenomenon called “desert bloom,” when atypical rains awaken seeds that had remained dormant in the soil for many years.

Heir bought 23,000 degraded acres in the Scottish Highlands, fenced the area, planted nearly 1 million native trees, and transformed empty mountains into a forest officially recognized after meeting 15 evaluation criteria over 20 years.

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