Samsung Family Hub Refrigerators Start Displaying Ads In The U.S.

Written by Fabio Lucas Carvalho

Published on 20/09/2025 at 13:44

Updated on 20/09/2025 at 13:48

Samsung confirma que geladeiras Family Hub exibirão anúncios nos EUA. Atualização surpreende clientes e reforça estratégia da marca de integrar telas em tudo.

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Samsung Confirms Pilot Program in the U.S. and Transforms Family Hub Refrigerators into Screens for Ads, Following Its Global Philosophy of “Screens Everywhere.”

If it’s digital, it can have a screen. And if it has a screen, it can show ads. This idea that already dominates phones, TVs, and even cars has now arrived in the kitchen.

Samsung has announced that its Family Hub™ refrigerators will begin displaying advertising in the United States.

Update Confirmed

The announcement came in a statement to Android Authority.

ARTICLE CONTINUES BELOW

How Ads Work

Ads will appear when the screen is idle.

However, they will not show up during “Art Mode” or while displaying photo albums.

In other words, they replace the screensaver.

Samsung says it is possible to manually dismiss each ad, and it won’t return. However, there is no official option to permanently disable the feature in the refrigerator’s settings.

In practice, the consumer is stuck with the system. The only way out is to wait for users to discover some alternative method to block the ads.

Company’s Broader Strategy

The innovation follows a philosophy referred to by Samsung itself as “Screens Everywhere.” The brand has been inserting advertising into its televisions for years and is now bringing the same idea to the kitchen.

Moreover, Family Hub™ refrigerators also stand out for other features, such as AI Vision Inside™ technology, which promises to automatically recognize stored food items.

This move, however, reflects a larger trend. It’s not just Samsung. Even cars are not exempt: automotive entertainment systems are already showing ads. Now, even a quick trip to the refrigerator at midnight could be accompanied by unavoidable advertising.

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Samsung Family Hub Refrigerators Start Displaying Ads In The U.S.

Samsung Confirms Pilot Program in the U.S. and Transforms Family Hub Refrigerators into Screens for Ads, Following Its Global Philosophy of “Screens Everywhere.”

Update Confirmed

How Ads Work

Company’s Broader Strategy

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Update Confirmed

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