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Ironberg’s Inauguration in Fortaleza Attracts 20,000 People, Hosts Famous Bodybuilders, and Showcases Million-Dollar Expansion with Neymar as Partner
The Ironberg gym, in which Neymar is a partner, held a memorable inauguration in Fortaleza last Wednesday (27). The event gathered over 20,000 people and established the brand as one of the major references in the fitness sector in Brazil.
Modern Structure and Million-Dollar Investment
With turnstiles open, the public could closely follow the arrival of the new unit. The space attracted bodybuilding influencers, such as Renato Cariani, Júlio Balestrin, and Paulo Muzy, well-known names in this universe.
Located in a mall in the capital of Ceará, the gym covers 10,000 m². The location features training areas, restaurants, and specialized health and wellness stores.
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The modern structure was designed to provide a complete experience.
The investment for the inauguration reached R$ 40 million. Therefore, the partners demonstrated confidence in the growth of the Brazilian fitness market.
On social media, the brand highlighted the strength of the audience: “There were more than 20,000 people who turned our dream into something much bigger than we imagined. The energy we felt exceeded all expectations.”
Neymar in the Fitness World
Neymar has expanded his role off the field by becoming a partner at Ironberg. For him, the chain is already among the best in the segment and has the potential to expand even further.
Currently, Ironberg has seven units in operation. Moreover, the goal is to reach at least 50 gyms in the coming years, reinforcing its presence in the national market.
In addition to this investment, Neymar launched Next 10 in February, a brand of dietary supplements aimed at athletes and wellness enthusiasts. The star bets on products that enhance his presence in the health and fitness sector.
With information from Correio do Estado.
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