ISQP Survey recognizes Equatorial Maranhão, Equatorial Amapá, and Equatorial Piauí in the top three positions of the national satisfaction ranking
The Equatorial Group once again stood out in the Brazilian electric sector after occupying the top three positions in the Satisfaction and Perceived Quality Survey (ISQP) of Large Clients, promoted by Abradee.
The result was announced at the end of April, in Curitiba, at Copel’s headquarters, during an event that brought together representatives from the country’s main energy concessionaires.
The evaluation reinforced the group’s leadership in consumer experience and highlighted the evolution of the strategy focused on customer centrality.
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As a result, Equatorial’s distributors have risen to the top of the national ranking, consolidating a rare performance among companies of the same economic group.
Result places three group companies at the top
Equatorial Maranhão secured the first place nationally for the fourth consecutive year, maintaining its leadership among large clients served in Brazil.
Equatorial Amapá, in its first participation in the survey, reached the second position, demonstrating rapid evolution since its integration into the Equatorial Group.
Equatorial Piauí took the third position and was also recognized as the distributor with the best customer service.
Thus, the group occupied the top three positions among the distributors evaluated by Abradee, in different regional contexts.
Customer-centered strategy drives recognition
According to Maurício Velloso, Director of Clients, Innovation, and Services at Equatorial Group, the result confirms the consistency of the strategy adopted by the company.
According to the executive, putting the client at the center of decisions has guided the work of the distributors in all the group’s operations.
Moreover, Velloso stated that the performance reflects the focus on innovation, efficiency, and continuous improvement of the large clients’ experience.
For him, the recognition also shows the daily commitment of the teams to transform the customer relationship into a competitive and sustainable differential.
Survey measures quality perceived by large clients
Created in 1999, the ISQP is an index by Abradee aimed at evaluating the satisfaction of large clients of electric energy distributors.
These consumers are connected at medium and high voltage and are also known in the sector as Group A clients.
Annually, the indicator is constructed from interviews conducted with clients in various regions of Brazil.
Thus, the research reflects consumers’ perception of the performance of concessionaires in different dimensions of relationship and service.
Index evaluates customer service, energy, and company image
The ISQP is composed of six main pillars, which measure the perceived quality by the large clients served by the distributors.
Among the evaluated criteria are energy supply, scheduled shutdown, consumer guidance, billing, general service, and company image.
Additionally, for clients connected at high voltage, the research also considers the role of the relationship agent.
With this, the survey evaluates everything from the efficiency of service channels to the clarity of information and brand trust.
Recognition reinforces the Group’s position in the electric sector
The performance achieved by Equatorial’s distributors shows the consolidation of a strategy based on service, efficiency, and operational evolution.
Furthermore, the presence of the three companies at the top of the national ranking highlights the group’s ability to deliver results in different regional markets.
The leadership of Equatorial Maranhão, the debut of Equatorial Amapá, and the recognition of Equatorial Piauí expand the group’s visibility in the electric sector.
Now, the result from Abradee reinforces an important question for the market: to what extent can the experience of large clients become the main competitive differential of energy distributors in Brazil?

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