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Havan’s anniversary campaign marks the retailer’s 40 years in June 2026, with participation from Nattan, Manu Bahtidão, and Luciano Hang in actions related to offers, physical stores, website, app, and the company’s social networks.
Havan placed the celebration of its 40 years at the center of a national campaign with participation from Nattan, Manu Bahtidão, and Luciano Hang, bringing together music, humor, offers, and actions in the physical stores, on the website, and on the digital channels of the Santa Catarina retailer.
The action was presented by the company to mark the four-decade anniversary of the network in June 2026, the month in which Havan completes 40 years since its founding, according to the trajectory informed by the retailer itself.
With the motto “The whole of Brazil is invited”, the campaign associates the brand’s anniversary with a celebration open to the public, with popular language and a focus on commercial and digital engagement.
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In the official communication, the retailer presents the action as a birthday party spread across the country, with stores set in a festive atmosphere and commercial programming linked to the anniversary month.
The campaign page highlights offers, fast delivery, in-store pickup, and various categories, as well as bringing together Luciano Hang, Nattan, and Manu Bahtidão as central characters in the promotion.
In addition to the display of products and discounts, the initiative uses an advertising narrative of a national party, with music, dance, strong colors, and participation from artists known to the public.
This format brings the corporate date closer to content aimed at social networks, without distancing the campaign from its commercial purpose in retail.
Havan’s campaign brings together popular music and party language
The presence of Nattan and Manu Bahtidão places Havan’s campaign in an environment linked to Brazilian popular music, the consumption of short videos, and advertising pieces with a strong visual presence.
Nattan has a trajectory associated with forró and nationally reaching songs, while Manu Bahtidão is linked to technomelody and songs of popular circulation.
In the retailer’s communication strategy, the artists appear as recognizable references for audiences from different regions of the country and help to broaden the campaign’s identification.
The choice also relates the action to rhythms frequently used in choreographies, shareable snippets, and advertising pieces made to circulate on digital platforms.
Among the central elements of the promotion, the soundtrack helps to associate the commercial message with a sound identity linked to the brand’s anniversary.
With popular rhythms, the campaign aims to make the piece recognizable and suitable for short content formats, especially in publications distributed on the retailer’s digital channels.
In Brazilian retail, artists, influencers, and public figures are often used by brands to expand reach and compete for attention in digital environments.
In Havan’s anniversary campaign, the combination of entertainment, retail, and institutional memory organizes communication around a commemorative date and a schedule of offers.
Luciano Hang remains in the retailer’s communication
The participation of Luciano Hang maintains a characteristic present in Havan’s communication, which frequently associates the entrepreneur’s image with the company’s public identity.
In the 40-year campaign, Hang appears alongside Nattan and Manu Bahtidão, in pieces that link the founder’s figure to the musical and festive aesthetic chosen for the celebration.
The presence of the entrepreneur also connects to the brand’s trajectory narrative, inaugurated in Brusque, Santa Catarina, and known for megastores, monumental facades, and replicas of the Statue of Liberty.
According to the retailer’s institutional page, the first Havan store was inaugurated in 1986, in a 45-square-meter space, in Brusque, Santa Catarina.
The company also informs that the name Havan originated from the union of the names Hang and Vanderlei, a former partner of the company, which contextualizes the brand’s origin.
By revisiting this history, the campaign presents the anniversary as a celebration involving consumers, collaborators, and partners across different contact channels with the retailer.
The official message speaks of an invitation to the entire Brazil, an expression used by the company to bring the public closer to the celebration and expand the idea of participation in the campaign.
This participation appears both in the physical and digital environments, as Havan uses stores, website, app, and social networks to distribute the anniversary action.
Anniversary offers maintain Havan’s commercial focus
Even with entertainment language, the campaign maintains the commercial objective characteristic of commemorative dates in retail, with the promotion of offers and encouragement to access sales channels.
On the official anniversary page, Havan gathers products from different sectors, such as bedding, bath, and table, appliances, electronics, fashion, household utilities, tools, decoration, toys, beauty, smartphones, and home items.
The variety of categories structures a campaign aimed at consumers with different interests, by bringing together items for home use, technology, clothing, and products related to family routine.
At the same time, the presence of flash sales and purchasing conditions keeps the action connected to the promotional logic adopted by retail networks during anniversary periods.
Havan also uses the date to direct the public to physical stores, the website, and the app, integrating different sales channels in the same advertising action.
In-store pickup and fast delivery appear as commercial resources highlighted by the company, within a communication that combines purchase convenience, product exposure, and brand experience.
The participation of well-known artists expands the campaign’s reach among audiences who follow music, humor, and entertainment content, in addition to regular retail consumers.
With this strategy, the celebration also circulates outside traditional advertising spaces, through videos, digital publications, and pieces associated with the invited artists.
Havan’s Anniversary Becomes Content for Social Media
The visual language of the campaign brings together videos, digital pieces, and store materials, with a party setting, recognizable characters, and a musical rhythm easily identified by the public.
This format follows the dynamics of digital platforms, where retail brands compete for attention with short content, rapid circulation, and a strong presence of image and sound.
Instead of working only with price posters, Havan uses a narrative in which the anniversary appears as part of the experience of interacting with the brand.
The public is invited to follow the celebration, visit stores, access offers, and interact with the retailer across different channels, creating a link between entertainment and sales.
The campaign also aligns with the cultural calendar of June, a month associated with popular festivals, music, and dance in various regions of the country.
Even so, the official communication remains focused on the 40 years of the company, the special actions, and the offers prepared for the commemorative period.
In the retail sector, corporate anniversaries are often used to reinforce brand recall, promote commercial conditions, and expand the circulation of campaigns across different platforms.
In Havan’s case, popular artists, the presence of the founder, and entertainment resources structure the campaign, while the commercial operation remains linked to offers and sales channels.
The 40th-anniversary celebration brings together corporate memory, popular appeal, and digital circulation in a single communication strategy.
Among stores, offers, music, and well-known characters, the retailer presents the anniversary as part of its brand history and as a date embedded in the company’s promotional calendar.
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