Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

Written by Bruno Teles

Published on 17/04/2026 at 12:53

Updated on 02/05/2026 at 15:29

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Kia issued an official statement this week denouncing the use of the names EV2 and EV3 by the Chinese JMEV and its representative in Brazil, E-Motors, which sells the two electric models starting at R$ 69,990 in direct sales.

The Korean automaker claims that the names EV2 and EV3 are registered trademarks with the INPI (National Institute of Industrial Property) and are being used without authorization. Kia stated that “it will take appropriate measures to protect the respective trademarks.” The models are part of Kia’s global electric lineup alongside the EV4, EV5, and EV9, the latter two already on sale in Brazil.

JMEV, linked to Jiangling Motors (a global partner of Ford), began selling the EV2 in Brazil for R$ 69,990 and the EV3 for R$ 99,990.

The JMEV EV2 is an urban electric compact and holds the position of the cheapest electric car in the Brazilian market.

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What E-Motors says about the accusation

Kia denounces the use of the names EV2 and EV3 by the Chinese JMEV, which sells the cheapest electric car in Brazil for R$ 69,990. Trademarks are registered with the INPI. (148 characters)

Mercídio Givisiez, CEO of E-Motors Brazil, responded that the nomenclature of the models came from the factory in China and that the same names are used in other countries in South America.

The company did not indicate whether it intends to change the names of the vehicles in the Brazilian market after the notification.

On Kia’s side, the EV3 was presented at the São Paulo Auto Show at the end of 2025 and is in the homologation process for launch in Brazil in the second half of 2026.

The Kia EV2, a compact SUV with up to 453 km of range, has confirmed production in Slovakia, but there is still no official date for the Brazilian market.

What’s at stake

If Kia obtains a favorable decision from the INPI, JMEV may be forced to change the name of the two models in Brazil, which would affect all commercial communication, sales material, and brand positioning of E-Motors.

For the consumer, the cheapest electric car in the country may continue to exist, but with a different name.

What do you think: should JMEV change the names of the cars or is Kia overreacting in protecting its brand? Share your thoughts.

Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

Kia issued an official statement this week denouncing the use of the names EV2 and EV3 by the Chinese JMEV and its representative in Brazil, E-Motors, which sells the two electric models starting at R$ 69,990 in direct sales.

What E-Motors says about the accusation

What’s at stake

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Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

Kia issued an official statement this week denouncing the use of the names EV2 and EV3 by the Chinese JMEV and its representative in Brazil, E-Motors, which sells the two electric models starting at R$ 69,990 in direct sales.

What E-Motors says about the accusation

What’s at stake

A giant printer called the “Ferrari” of concrete has landed in Latin America and can already build a 120-square-meter house in just 48 hours, making the traditional construction site look like something from the last century.

A British company has installed in the middle of the ocean the world’s first floating platform that generates electricity 24 hours a day from the temperature difference between the surface and the depths of the Atlantic, without relying on wind or sun.

Great Atlantic Sargassum Belt has ceased to be a climatic phenomenon and has become a biological system that feeds on itself, with 8,000 kilometers in length, 37 million tons of algae, and scientists confirm that it is now permanent.

China is building an artificial island in the middle of the sea, covering 20 km², to construct the largest offshore airport in the world, the Dalian Jinzhouwan. This $4.3 billion project is anchored on more than 3,000 pillars embedded in the rock beneath the ocean and is scheduled to open in 2035.

A robot named Walter does the work of five bricklayers per hour and can save the construction industry, where the average age of professionals is 46 years and almost no one wants to learn the trade anymore, in the United Kingdom.

Engineers had to pour concrete mixed with tons of ice throughout entire nights in the Dubai desert to erect the Burj Khalifa; any carelessness could clog the pipes half a mile high.

The James Webb telescope spotted a planet 700 light-years from Earth with mornings full of sand clouds and nights with clear skies, the temperature difference between the two hemispheres reaches an impressive 170 degrees.

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On the other side of the planet, a Brazilian doctor operates on a patient in Porto Alegre while being in China, almost 19,000 km away, using a surgical robot that responds in 200 milliseconds in a procedure that seems like science fiction.

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