Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

Written by Bruno Teles

Published on 17/04/2026 at 12:53

Updated on 02/05/2026 at 15:29

Be the first to react!

Kia issued an official statement this week denouncing the use of the names EV2 and EV3 by the Chinese JMEV and its representative in Brazil, E-Motors, which sells the two electric models starting at R$ 69,990 in direct sales.

The Korean automaker claims that the names EV2 and EV3 are registered trademarks with the INPI (National Institute of Industrial Property) and are being used without authorization. Kia stated that “it will take appropriate measures to protect the respective trademarks.” The models are part of Kia’s global electric lineup alongside the EV4, EV5, and EV9, the latter two already on sale in Brazil.

JMEV, linked to Jiangling Motors (a global partner of Ford), began selling the EV2 in Brazil for R$ 69,990 and the EV3 for R$ 99,990.

The JMEV EV2 is an urban electric compact and holds the position of the cheapest electric car in the Brazilian market.

ARTICLE CONTINUES BELOW

What E-Motors says about the accusation

Kia denounces the use of the names EV2 and EV3 by the Chinese JMEV, which sells the cheapest electric car in Brazil for R$ 69,990. Trademarks are registered with the INPI. (148 characters)

Mercídio Givisiez, CEO of E-Motors Brazil, responded that the nomenclature of the models came from the factory in China and that the same names are used in other countries in South America.

The company did not indicate whether it intends to change the names of the vehicles in the Brazilian market after the notification.

On Kia’s side, the EV3 was presented at the São Paulo Auto Show at the end of 2025 and is in the homologation process for launch in Brazil in the second half of 2026.

The Kia EV2, a compact SUV with up to 453 km of range, has confirmed production in Slovakia, but there is still no official date for the Brazilian market.

What’s at stake

If Kia obtains a favorable decision from the INPI, JMEV may be forced to change the name of the two models in Brazil, which would affect all commercial communication, sales material, and brand positioning of E-Motors.

For the consumer, the cheapest electric car in the country may continue to exist, but with a different name.

What do you think: should JMEV change the names of the cars or is Kia overreacting in protecting its brand? Share your thoughts.

0 Comments

most recent

older Most voted

Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

Kia issued an official statement this week denouncing the use of the names EV2 and EV3 by the Chinese JMEV and its representative in Brazil, E-Motors, which sells the two electric models starting at R$ 69,990 in direct sales.

What E-Motors says about the accusation

What’s at stake

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

Toyota launches “family hybrid van” with 7 or 8 seats, 1.8 hybrid engine, fuel consumption of up to 23.8 km/l, and a price equivalent to about R$ 104,000 without taxes, below the Tiggo 8 Pro Plug-in Hybrid sold in Brazil: meet the Noah Hybrid 2026 in Japan.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

With 70 tons of rock removed by hand and an 800-year-old abandoned cave, a former businessman transforms a dark shelter into a modern home carved in the heart of the forest.

Scientists have created a material six times lighter than air, 75 times lighter than styrofoam, and that becomes stronger the more it is compressed: aerographite seems impossible, but it can reinforce structures, batteries, and satellites.

Brazilian fintech unexpectedly closes office, lays off dozens via video call, and leaves employees insecure while the company denies mass layoffs.

Brazilians build modern houses 10 minutes from Disney, with luxury finishes, 3 bedrooms, 3 bathrooms, a $227 condo fee, and potential for Airbnb, targeting investors who want to use the property in Orlando and rent it out when they are not in the United States.

Largest investment per capita in Brazil: city receives R$ 1 billion in sanitation, invests 322% above the national average, and gains a new ETA capable of supplying an additional 1,270 liters of water per second.

Neither washing machine nor laundry: the trick that helps eliminate odors accumulated from sweat, humidity, and dust, restores the volume of pillows and duvets in a few hours, and is surprising those seeking convenience at home.

The truck leaves and the train enters: Transnordestina will invest R$ 3.6 billion in a new railway corridor with an 84-hectare terminal, a 7.5 km branch, and the capacity to double the movement of the Port of Pecém to 40 million tons.

Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

Kia issued an official statement this week denouncing the use of the names EV2 and EV3 by the Chinese JMEV and its representative in Brazil, E-Motors, which sells the two electric models starting at R$ 69,990 in direct sales.

What E-Motors says about the accusation

What’s at stake

Libya built over 4,000 kilometers of underground pipelines to bring water from the Sahara to coastal cities in a project that the government itself called the Eighth Wonder of the World.

Desert sand, previously discarded for being too smooth for concrete, becomes an ecological brick in the United Arab Emirates, dispensing with Portland cement, curing at room temperature, and attempting to transform dunes useless for construction into raw material for a new arid engineering.

He transformed an abandoned plastic water tank into an underground house in the “hobbit hole” style, using only repurposed pallet wood, without heavy machinery or expensive labor.

Toyota launches “family hybrid van” with 7 or 8 seats, 1.8 hybrid engine, fuel consumption of up to 23.8 km/l, and a price equivalent to about R$ 104,000 without taxes, below the Tiggo 8 Pro Plug-in Hybrid sold in Brazil: meet the Noah Hybrid 2026 in Japan.

China transforms desert-devastated area into the world’s largest artificial forest, planting trees for 60 years, blocking sand that reached Beijing, and creating a “green lung” of 92,000 hectares in a region once considered lost.

With 70 tons of rock removed by hand and an 800-year-old abandoned cave, a former businessman transforms a dark shelter into a modern home carved in the heart of the forest.

Scientists have created a material six times lighter than air, 75 times lighter than styrofoam, and that becomes stronger the more it is compressed: aerographite seems impossible, but it can reinforce structures, batteries, and satellites.

Chevrolet Onix leads the efficiency ranking among flex-fuel cars by Inmetro, achieves almost 18 km/l, and costs less than R$ 100,000.

Non-alcoholic beer is not always 0.0%: the drink can appear on the breathalyzer, result in a fine of R$ 2,934.70, suspend the driver’s license for 12 months, and even lead the vehicle to be impounded.

A burned Ferrari seemed destined for scrap, until a company removed the V8 engine, installed three electric motors, and transformed the old sports car into the 308 GTE with a 47 kWh battery.

Smaller than a Kwid and priced at around R$ 60,000, the Mitsubishi eK Cross EV features a 1,500 W outlet, 180 km range, and becomes a sort of power bank on wheels in Japan.

Brazilian fintech unexpectedly closes office, lays off dozens via video call, and leaves employees insecure while the company denies mass layoffs.

Brazilians build modern houses 10 minutes from Disney, with luxury finishes, 3 bedrooms, 3 bathrooms, a $227 condo fee, and potential for Airbnb, targeting investors who want to use the property in Orlando and rent it out when they are not in the United States.

Largest investment per capita in Brazil: city receives R$ 1 billion in sanitation, invests 322% above the national average, and gains a new ETA capable of supplying an additional 1,270 liters of water per second.

Neither washing machine nor laundry: the trick that helps eliminate odors accumulated from sweat, humidity, and dust, restores the volume of pillows and duvets in a few hours, and is surprising those seeking convenience at home.

The truck leaves and the train enters: Transnordestina will invest R$ 3.6 billion in a new railway corridor with an 84-hectare terminal, a 7.5 km branch, and the capacity to double the movement of the Port of Pecém to 40 million tons.