Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

Written by Bruno Teles

Published on 17/04/2026 at 12:53

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Kia issued an official statement this week denouncing the use of the names EV2 and EV3 by the Chinese JMEV and its representative in Brazil, E-Motors, which sells the two electric models starting at R$ 69,990 in direct sales.

The Korean automaker claims that the names EV2 and EV3 are registered trademarks with the INPI (National Institute of Industrial Property) and are being used without authorization. Kia stated that “it will take appropriate measures to protect the respective trademarks.” The models are part of Kia’s global electric lineup alongside the EV4, EV5, and EV9, the latter two already on sale in Brazil.

JMEV, linked to Jiangling Motors (a global partner of Ford), began selling the EV2 in Brazil for R$ 69,990 and the EV3 for R$ 99,990.

The JMEV EV2 is an urban electric compact and holds the position of the cheapest electric car in the Brazilian market.

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What E-Motors says about the accusation

Kia denounces the use of the names EV2 and EV3 by the Chinese JMEV, which sells the cheapest electric car in Brazil for R$ 69,990. Trademarks are registered with the INPI. (148 characters)

Mercídio Givisiez, CEO of E-Motors Brazil, responded that the nomenclature of the models came from the factory in China and that the same names are used in other countries in South America.

The company did not indicate whether it intends to change the names of the vehicles in the Brazilian market after the notification.

On Kia’s side, the EV3 was presented at the São Paulo Auto Show at the end of 2025 and is in the homologation process for launch in Brazil in the second half of 2026.

The Kia EV2, a compact SUV with up to 453 km of range, has confirmed production in Slovakia, but there is still no official date for the Brazilian market.

What’s at stake

If Kia obtains a favorable decision from the INPI, JMEV may be forced to change the name of the two models in Brazil, which would affect all commercial communication, sales material, and brand positioning of E-Motors.

For the consumer, the cheapest electric car in the country may continue to exist, but with a different name.

What do you think: should JMEV change the names of the cars or is Kia overreacting in protecting its brand? Share your thoughts.

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Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

Kia issued an official statement this week denouncing the use of the names EV2 and EV3 by the Chinese JMEV and its representative in Brazil, E-Motors, which sells the two electric models starting at R$ 69,990 in direct sales.

What E-Motors says about the accusation

What’s at stake

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Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

Kia issued an official statement this week denouncing the use of the names EV2 and EV3 by the Chinese JMEV and its representative in Brazil, E-Motors, which sells the two electric models starting at R$ 69,990 in direct sales.

What E-Motors says about the accusation

What’s at stake

Seen from space, an image taken by an astronaut shows an unlikely oasis in the Saudi Arabian desert, protected by a terrain that slows the advance of sand, surrounded by green circles, remnants of an extinct lake and nearly 10,000 years of preserved history.

The oldest tree in the world, alive since before the birth of Jesus Christ, is cut down in a scientific study and the case changes environmental preservation rules.

An entire island in the Pacific wants to surround itself with a colossal barrier against the ocean to try to escape increasingly violent waves and not be swallowed by the sea in the coming decades.

After ten days orbiting the Moon, science confirms that the astronauts of the Artemis II mission return with altered bodies.

Peru built a tunnel at an altitude of 4,738 meters cutting through the Andes Mountains, and the road leading to it reaches 4,818 meters, making it the highest paved road in the entire world.

In the Saudi Arabian desert, the world’s largest green hydrogen plant is 80% complete and will use 4 gigawatts of solar and wind energy to produce 600 tons of clean fuel per day when it opens in 2027.

The CEO of Honor in Spain says that smartphones will change with AI, foldables, and even robot phones; the component crisis is making cheap models more expensive in 2026 and shifting the focus to premium.

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