Unshakeable Leadership: SHELL Is The Most Valuable Oil And Gas Brand In The World, Positioned At The Top Of The List For The 9th Consecutive Year

Shell, Valued at US$ 48.2 Billion, Plans for the Last Drop of Its Oil to Leave Brazil. The Multinational Has 14 Active Drill Ships and 3 More Already Contracted

The brand valuation consultancy Brand Finance has released its Oil & Gas 50 2023 ranking, which positions the 50 most valuable and strongest oil and gas brands in the world. According to the ranking, Shell has been named the most valuable oil and gas brand in the world for the ninth consecutive year.

According to Brand Finance, brand value is understood as the net economic benefit that its owner would obtain by licensing it in the open market. Meanwhile, brand strength is represented by the effectiveness of its performance in intangible measures compared to its competitors.

Despite experiencing a 3% decrease in brand value, Shell maintained its position as the most valuable oil and gas brand in the world, with a value of US$ 48.2 billion. However, the Saudi oil and gas giant, Aramco, reduced the gap between itself and Shell with a brand value that increased by 4%, to US$ 45.2 billion.

Record Year in Oil and Gas Industry Profits

Savio D’Souza, Director of Valuation at Brand Finance, stated: “The oil and gas industry had a record year in terms of profits and cash flow driven by the pandemic recovery and geopolitical uncertainty. It is likely that geopolitics and economic uncertainty will also play a significant role in the coming year.”

“The challenge for oil and gas brands will be to optimize their brand and business positioning for the global energy transition, balancing their responsibility to provide affordable energy to the world,” he added.

Petronas Again Receives Title of World’s Strongest Oil and Gas Brand

According to Brand Finance, it can be said that Petronas is once again the world’s strongest oil and gas brand, a title it has held since 2020. Although its brand value decreased by 7%, to US$ 12.7 billion, the company’s Brand Strength Index (BSI) score rose two points, to 89 out of 100 in 2023, earning a corresponding AAA rating.

When it comes to emerging companies, Qatargas – with a brand value that increased by 147%, to US$ 3.1 billion – is the fastest-growing oil and gas brand in the world, as well as the fastest-growing brand across all sectors in the Middle East in 2023, according to Brand Finance’s research. The consultancy reveals that Qatargas, a company owned by QatarEnergy, is one of the leading global brands in gas production.