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Giant Grupo Boticário’s Logistics Will Be a Case Study at the Logistics, Solutions, and Trends Workshop – Itajaí Edition

Published on 27/10/2023 at 13:09
O Grupo Boticário está presente em mais de 50 países e conta hoje com mais de 4 mil lojas físicas, cerca de 15 mil colaboradores diretos e é líder nacional em e‑commerce de beleza.
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The Event Is Completely Free and Takes Place on November 8, from 8:30 AM to 4 PM, at Centreventos Itajaí

The complex and efficient logistics of the brand O Boticário, a business group that heavily invests in innovation, technology, and efficiency, will be showcased at the 30th edition of the Workshop on Logistics, Solutions and Trends, on November 8, at Centreventos Itajaí. The brand is globally recognized and stands out for its ability to develop and produce sustainable products, job generation potential, customer engagement, and agility and efficiency in order delivery.

The case of O Boticário will be presented by the logistics intelligence manager at Grupo Boticário, Guilherme Mafioletti Debona, and civil engineer and master’s in Transport Engineering Aldrei Camille Max Skwarok, a specialist in logistics intelligence at the Group. They will bring to the event, considered the largest traveling logistics workshop in Brazil, the innovations of the business group.

“We will address trends in industrial logistics and last mile, as well as the technologies and systems used in the main logistics intelligence projects in retail and innovation in ESG,” explains Aldrei Camille.

Grupo Boticário is present in more than 50 countries and currently has over 4,000 physical stores, around 15,000 direct employees, and is a national leader in beauty e-commerce. It is considered one of the largest business groups in Brazil, the largest beauty franchise in the world, and the most beloved cosmetics brand in the country.

“Our purpose is to create opportunities for beauty to transform people’s lives and the world around us. This purpose connects us with our greatest treasure – our customer – and is also the foundation that supports our main achievements,” emphasizes the specialist.

The president of Grupo Painel Logístico Deivid Roberto Santos highlights the importance of the content that will be presented by specialists from the global beauty brand, along with other relevant cases and panels during the event in Itajaí. “We are addressing major topics related to logistics and supply chain and bringing to the region the expertise of companies that have logistics as their competitive differentiator,” assures Deivid.

500 participants are expected, including managers, executives, directors, and consultants from the sector. “Our goal is to strengthen the relationship between clients and suppliers, bringing relevant content, innovations, networking, and business opportunities to the audience,” he adds. This is the third time the municipality has hosted an edition of the event, which will be held in partnership with the Itajaí Department of Economic Development and Tourism.

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JOAO HENRIQUE BAGGIO

JOÃO HENRIQUE BAGGIO, a journalist with over 30 years of experience, specializing in economic journalism and possessing extensive knowledge in the areas of port operations, logistics, and multimodal cargo transport.

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