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SERES Plans Expansion of Dealership Network in Brazil to Lead Electric Car Market.
Shortly after inaugurating its operation center in Brazil, the automaker Seres announced the completion of the study that will define the first phase of its plan to open dealerships in the country. The company, which is focusing on electric cars, states that the expansion will start in the state of São Paulo, followed by Brasília, Santa Catarina, Rio de Janeiro, and Minas Gerais.
Seres Chose Strategic Locations
The reason for choosing these locations for the group’s first stores is due to the higher demand for electric cars. For example, the automaker SERES highlights that 32% of the national demand is in the state of São Paulo. However, the company has not yet disclosed how many stores will be opened in the state, something that will be communicated soon, according to information from the company’s advisory.
The company’s headquarters in Brazil is already operating in the Alphaville neighborhood, in Barueri, on Avenida Tucunaré 790, and the first showroom was opened on Avenida Europa, 110, in São Paulo. According to the official statement, several dealership groups have already been contacted, mainly those operating regionally in more than one location.
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According to the head of operations at SERES Brazil, José Augusto Brandimarti, a standard for dealerships has already been defined, and the reception has been very good. The first areas of operation have already been selected. Now, the demand for its products will be evaluated to quantify the dealerships in each state and in which cities.
New Electric Cars from Automaker SERES Arriving in Brazil
This new announcement shows a certain shift in the strategy of the electric and hybrid car manufacturer according to what was announced during the launch of the Seres 3. Initially, the plan was to use a hybrid system and prioritize sales through online channels; however, now the company shows a clearer intention to develop a network of dealerships.
The brand’s first launch in Brazil was the Seres 3, a compact electric SUV that costs R$ 199.990 with a fixed equipment package. One step up, the Seres 5 can already be reserved for R$ 420 thousand.
Meanwhile, the automaker SERES also announces the arrival of the top-of-the-line Seres 7, known as Aito M7 in China, for this month of November. This new premium electric SUV developed by Huawei and Seres features an electric powertrain with an extended range (EREV) and has already received over 80,000 orders since its debut in early September in China.
Learn More About the Seres 7
The Seres 7 is powered by two electric motors and an extended-range generator, giving the vehicle an impressive range of 1,100 km per charge. The model is a large SUV, measuring 5,020 mm in length, 1,945 mm in width, 1,770 mm in height, and a generous wheelbase of 2,850 mm.
The hybrid car seats up to 6 passengers, promising to offer comfort with its technological package, its biggest differentiators. Despite its large size and weight of 2,450 kg, the vehicle has great performance.
The rear-wheel drive version features a 272-horsepower electric motor, while the AWD variant, which will arrive in Brazil, includes an additional 177-horsepower motor on the front axle. The range of the versions reaches the promised 1,100 km per cycle with the addition of a 1.5 turbo gasoline engine, which delivers 122 horsepower and serves as a generator for the 88 kWh batteries of the large SUV.
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