GreenYellow, Which Operates in the Energy Efficiency Sector, Announced It Will Invest R$ 270 Million in Solar Energy Generation
GreenYellow, a French multinational operating in the energy efficiency sector, announced an investment plan in Brazil. According to the company’s CEO, Pierre-Yves Mourgue, a total of R$ 270 million can be invested in the photovoltaic solar energy sector.
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The company plans to build 27 new solar power plants in the country by the first quarter of 2022, which will increase energy generation capacity to 70 megawatts (MWp). The company also signed contracts to implement at least 240 efficiency projects in the coming months.
CEO Mourgue states, “We need to try to predict what will happen after the first wave of photovoltaic projects. We are working to integrate solar energy with energy efficiency. We are also studying solutions for floating photovoltaic projects. Brazil is lucky to have a spectacular solar resource; the country’s potential is phenomenal.”
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Illiterate or semi-literate grandmothers were trained to repair solar systems, open rural workshops, and light up homes that still depended on kerosene.
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The world has bet on green hydrogen as the fuel of the future, but now faces the side effect: producing 1 kilogram requires about 9 liters of ultrapure water, and the largest projects on the planet are precisely in the driest regions of the Earth, where water is already scarce for people.
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Africa has about 500,000 cell towers and most still burn diesel to operate, while companies rush to cover antennas with solar energy and avoid signal blackouts.
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Farmers swapped diesel for solar panels in Pakistan, powered irrigation pumps almost cost-free, expanded rice fields, and now groundwater has become a red alert in the countryside.
In parallel, the company is exploring the opportunity to install solar panels in parking lots, related to the modernization of car battery systems and solar lighting systems. Additionally, the team recently started providing digital solutions.
Despite the crisis triggered by the pandemic, the multinational’s energy performance contracts increased by 40% in 2020.
“By the end of 2019, we had reached 1,000 contracts, and in the span of just one year, we managed to close another 400. It is worth noting that this performance occurred in a very atypical year, with a pandemic, which generally causes agreements to be frozen or shelved, waiting for the market to recover,” affirms the executive.

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