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‘No One Wants to Work at Ford’: $17 Wages Force Young People to Face Exhausting Shifts in Two Jobs, Until CEO Decides to Change Everything

Written by Alisson Ficher
Published on 08/07/2025 at 19:56
Updated on 08/07/2025 at 20:00
Salários baixos forçam jovens da Ford a trabalharem em dois empregos. CEO promove mudanças históricas para atrair e reter novos talentos.
Salários baixos forçam jovens da Ford a trabalharem em dois empregos. CEO promove mudanças históricas para atrair e reter novos talentos.
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Young Workers Face Long Shifts And Multiple Jobs Amid Low Wages Paid By Large Automakers, A Scenario That Led Ford To Adopt Internal Changes And Reignite Debates On Compensation And Quality Of Life In The Industrial Sector.

The Difficulty In Attracting Young Workers And The Quest For Dignified Conditions In Industrial Jobs In The United States Returned To The Center Of Corporate Debate In 2025, Especially After Reports Involving Ford Motor Company.

The Scenario Gained Traction After Jim Farley, Current CEO Of Ford, Revealed A Series Of Internal Changes Aimed At Transforming The Company’s Relationship With Its Workforce, Especially With The Younger Generations, Amid Salaries Considered Insufficient To Ensure The Well-Being Of Employees.

The Topic References A Historical Tradition.

In 1914, Henry Ford, Founder Of The Automaker, Became Globally Known After Announcing A Significant Increase In Salaries Paid By The Company, More Than Doubling The Daily Rate To 5 Dollars And Reducing The Workday To Eight Hours.

The Decision, Which Marked The Start Of A New Era For The U.S. Labor Market, Aimed To Ensure Stability, Productivity, And Even Create Consumers For The Vehicles Produced On The Company’s Assembly Lines.

Challenges For Young Workers At Ford

More Than A Century Later, The Challenge Of Retaining Workers Reappeared, But Now From A New Perspective.

During Negotiations With The United Auto Workers (UAW), Which Represents Employees In The Automotive Sector, Jim Farley Heard Disturbing Reports: Many Young Employees Hired By Ford Were Working Two Jobs To Supplement Their Income, Enduring Exhausting Shifts And Minimal Rest Periods.

According To The Executive Himself In An Interview With Journalist Walter Isaacson At The Aspen Ideas Festival, Employees Reported Situations Where They Spent Up To Eight Hours In Roles At Amazon Before Starting More Than Seven Hours Of Shifts At Ford Factories, Sleeping Only Three Or Four Hours A Day.

This Context Of Base Salaries Of US$ 17 Per Hour, Considered Insufficient To Cover The Cost Of Living In Various Regions Of The United States, Contributed To Increased Employee Turnover And Ford’s Difficulty In Filling Positions Intended For Young Professionals.

“None Of The Young People Want To Work Here. Jim, You Pay 17 Dollars An Hour, And They Are Very Stressed,” A Veteran Employee Reportedly Said During The Conversations With The CEO.

Changes In Ford’s Compensation Policy

The Company’s Reaction Was To Transform Temporary Contracts Into Full-Time Positions, Ensuring Not Only Higher Salaries But Also The Possibility Of Profit Sharing And Access To More Comprehensive Health Plans.

The Changes Were Detailed In The Collective Agreement Negotiated Between Ford And The UAW In 2019, Which Established The Right For Temporary Workers To Become Permanent After Two Years Of Continuous Work At The Automaker.

With The Restructuring, Ford Sought To Reverse The Scenario Of Internal Dissatisfaction, Offering Better Career Prospects And Quality Of Life To Employees.

Impacts Of Salary Decisions At Ford

According To Farley, The Initiative Represents An Attempt To Create A Positive Cycle Of Industrial Development, Inspired By Henry Ford’s Ideas From The Early 20th Century.

The CEO States That By Ensuring Better Salaries And Benefits, The Company Itself Contributes To Strengthening The Purchasing Power Of Workers, Which May Result In Increased Demand For The Vehicles Manufactured By Ford.

“I Do This Because I Want My Factory Workers To Buy My Cars. If They Make Enough Money, They Will Buy My Own Product. It’s A Self-Fulfilling Prophecy, In A Way,” He Explained.

However, The Problem Is Not Restrained To Ford Or The Automotive Sector.

The Scarcity Of Young People Interested In Industrial Jobs Reflects A Structural Change In The U.S. And Global Labor Market, Marked By Technological Transformations, The Pursuit Of Quality Of Life, And Changes In Expectations Of New Generations.

The Role Of Technical Education And The Industry

Besides The Salary Issue, Farley Highlights The Importance Of Investing In Technical Education And Professional Training, Something That, According To Him, Is Taken More Seriously In Countries Like Germany.

There, Each Factory Worker Normally Receives An Apprentice As Early As High School, With A Training System That Can Last Up To Eight Years, Ensuring Skilled And Motivated Labor.

The Executive Also Recognizes The Need For More Robust Public Policies To Encourage Training And The Valuation Of Technical Professions In The United States, Pointing Out That The Solution To Current Challenges Requires Cooperation Between Companies, Governments, And Educational Institutions.

“Our Governments Need To Take Investment In Technical Schools And Specialized Professions Very Seriously. We Can’t Just Wait For It To Get Better. After 120 Years, We Have The Resources And Experience To Solve These Problems, But We Need More Help From Others,” Farley Declared During The Event.

Recent Industry Data Reinforce The Scale Of The Challenge Faced By Automakers.

According To The Bureau Of Labor Statistics, The Average Hourly Wage In The Automotive Industry Was Around US$ 25 In 2024, Yet A Large Portion Of New Hires Still Start Earning Close To 17 Dollars.

The Cost Of Living, Especially In Major Urban Centers, Further Pressures Young Workers To Seek Alternatives To Supplement Their Income, Ultimately Affecting The Physical And Mental Health Of An Entire Generation Of Workers.

In This Context, The Changes Implemented By Ford Have Been Closely Monitored By Other Major Companies In The Sector, Seeking To Avoid A Similar Labor Crisis.

The Growing Interest In Tech Jobs, The Advancements In Automation, And The Aging Of Traditional Industrial Workers Place Extra Pressure On Automakers To Find Lasting Solutions That Maintain Competitiveness And Meet The New Demands Of The Labor Market.

Future Challenges And The Search For New Talent

In Light Of This Scenario, Ford’s Recent Experience May Serve As An Example For Other American And Global Corporations On The Importance Of Balancing Fair Compensation, Attractive Benefits, And Investment In Technical Training.

After All, To What Extent Should Companies Assume Responsibility For The Well-Being Of Employees To Ensure Productivity And Innovation In The 21st Century?

What Can Be Done To Make The Automotive Industry An Attractive Destination Again For Young People Entering The Job Market?

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Alisson Ficher

Jornalista formado desde 2017 e atuante na área desde 2015, com seis anos de experiência em revista impressa, passagens por canais de TV aberta e mais de 12 mil publicações online. Especialista em política, empregos, economia, cursos, entre outros temas e também editor do portal CPG. Registro profissional: 0087134/SP. Se você tiver alguma dúvida, quiser reportar um erro ou sugerir uma pauta sobre os temas tratados no site, entre em contato pelo e-mail: alisson.hficher@outlook.com. Não aceitamos currículos!

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