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Nissan On The Brink Of Bankruptcy In The Automotive Market? Executives Sound Alarm, And Rumors About A Possible Acquisition By Honda Gain Momentum And Could Materialize Soon.
Nissan is facing one of its biggest financial and operational crises. During a press conference held in November, the automaker declared it is in “emergency mode”, with one of its executives warning of a crucial countdown: the company has between 12 and 14 months to reverse its situation and ensure its survival in the competitive automotive market. In this scenario, speculations arise about a possible bankruptcy or even an acquisition by rival Honda. In this article, we explore the developments of this crisis and analyze what is at stake for Nissan.
Has Nissan’s Bankruptcy Happened Before In The Automotive Market?
This emergency bankruptcy protocol for Nissan includes laying off 9,000 people and 20% of its global manufacturing capacity, selling about 10% of its shares in Mitsubishi, and delaying the launch of new models. As if that weren’t enough, Renault, which owned 46% of the Japanese brand, is “jumping ship” gradually.
The French company was responsible for pulling Nissan out of bankruptcy in 1999 and, along with Mitsubishi, formed an alliance. However, now Renault is selling the shares it held and owns less than 36%, with prospects for a reduction of that number.
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According to the Financial Times, at least two unnamed high-ranking executives from the company confirmed that the brand is looking for a new anchor investor and there is a possible acquisition of Nissan by Honda soon. This will be difficult. And, in the end, it’s necessary for Japan and the U.S. to generate money.
Acquisition Of Nissan By Honda
However, it may be that Nissan’s bankruptcy in the automotive market still has a chance for salvation, and it already has a name, which is also Japanese: Honda.
Currently, the brand is finalizing a deal with the almost-bankrupt Nissan to co-develop electric vehicles. Speculation is that the automaker producing the Civic and CG might intervene and take on the role of anchor investor or even buy the shares sold by Renault.
Three months ago, a joint venture between Honda and Nissan was announced. The partnership was established with the goal of co-developing electric cars and also to curb the ‘invasion’ from China that is happening in various automotive markets around the world.
However, coincidence or not, the former CEO of Nissan made a bold prediction. According to Carlos Ghosn, at the time, it is hard to imagine for a moment how the partnership between the two will work unless there is an acquisition of Nissan by Honda in partnership with Mitsubishi with Honda in the driver’s seat. He points out that it will be a disguised acquisition of Nissan by Honda.
Impact Of Possible Bankruptcy Of Nissan On The Brazilian Automotive Market
Neither of the two brands has directly commented on the acquisition of Nissan by Honda or other negotiations. The brand only states that the partnership with Honda is strategically very important and expects to accelerate the realization of its activities’ results through regular progress in the management level of both companies. Ultimately, it is still too early to say whether this move will actually happen or not.
What we have, at least in Brazil, is a program of massive investments to be made at the company’s factory located in Resende, in the state of Rio de Janeiro, for the production of a new SUV, in addition to renewing the current Nissan Kicks and bringing the new generation.
Nissan’s bankruptcy is something shocking, as it is a multinational company that was founded nearly a century ago in Japan.
Dacanearom o brasileiro que tinha reerguido a Nissan, então f d c
Estão colhendo o Q plantaram depois Q tramaram pra derrubar o brasileiro que ja tinha levantado , levafo pra dentro a Mitsubishi e a levantou ,pois estava quebrada ,falundo pela 1x , ai a diretoria sicou com ciumes por um gringo ter levantado uma empresa secular ,jm bando de velhos incompetentes fofmou a panelinha e afundou o Br Carlos Ghosn que fugiu pra não ser preso por algo que não fez.
Não demorou e finalmente o plabo arquitetato na 1° vez ,voltou a tona e finalmente entrou em pratica e estão quase matando a marca secular por incopetencia .
Se a Honda não comprar , pode ser que os Chineses comprfm pra terror dos japineses pous a maiogia das matcas ja estaou tudo na mão de 6 duzia das gigantes, sobrando os Chineses, caso a Honda não compre.
O Br Carlos Ghosn deve ta morrendo de dar risada, pous ja sabia que isfo uria acontecer.
Quem viver ,vera,
Tienes toda la razón, Nissan y sobre todo en México es incongruente profesa transparencia pero se contradice de lo que dice con lo que hace, RH sólo le importa su miserable encuesta de empleados, NO LE IMPORTA EL.NEGOCIO, inculpa a sus empleados con artimañas para despedirlos y posterior difamación, la calidad es muy mala y están pagando las consecuencias porque no solo lo hacen en México sino en todo el.mindo
Bem…podem ir buscar quem salvou a Nissan antes. Fazer intriga e mais fácil que gerenciar….as pessoas que derrubaram o antigo presidente devem estar orgulhosas
O que isso tem a ver com a ameba ditadora? Se já teve um Nissan sabe pq ela está falindo.
É injustificável usar aquele câmbio CVT e o preço das peças é completamente absurdo.
Pesquise você mesmo.
Tive um Nissan Tiida por 10 anos é um veículo excelente. Nunca deu problema mecânico.
Estou no terceiro Sentra, preparando para o quarto, nunca me deram problema, não troco de marca.
Mejor cambia ya de marca, tu siguiente sentra trae una porqueria de transmisión con falla en la bomba de aceite. No te va a durar ni a 50000 km
Mas é justamente sobre isso Q vou comentar, ,pensei que ninguém iria falar algo do Br Carlos Ghosn que levantou e tava dando certo ,ai alguem ja deveria estar com essa ideia de derrubar e puxou o tapete do Ghosn.
Así es seguro El Sr Ghons se debe estar muriendo de risa, Nissan ya no es confiable, ni con sus empleados, accionistas y mucho menos con sus clientes, sus vehículos con su Transmisión CVT de Jatco con falla en la bomba de aceite siguen poniéndola en sus vehículos y no hacen nada, cosechan lo que sembraron
Su Área de RH y complience son una porqueria igual que sus CVTs pero le vale, que bueno que se estén llevando a la quiebra se lo merecen