English 
Spanish 
3 min read
5 comments
XBRI Pneus announces billion-dollar investment in new venture. It is a new factory in Paraná that will be responsible for generating thousands of new jobs and promises to boost the national economy.
XBRI Pneus, a Brazilian brand of the Chinese group Sunset Tires, will build its new tire factory in Brazil, in Ponta Grossa (PR), which promises to be the largest in the country. The plant, which will receive billions of dollars in investment and promises to generate thousands of new jobs, will be the company's first in the country, with the capacity to produce up to 14,5 million tires annually. This volume will include 12 million units for passenger cars and 2,5 million for trucks, buses, agricultural machinery and mining vehicles.
New XBRI Tires factory to receive billion-dollar investment of R$ 1,5 billion
XBRI Pneus announced the construction of its new factory on December 12, during a hearing in Brasília (DF) with the Vice President of the Republic and Minister of Development, Industry, Commerce and Services, Geraldo Alckmin.
The project, responsible for generating jobs, will represent an initial investment of R$1,5 billion and will have more than 500 thousand square meters of manufacturing area, on a 330-hectare plot of land.
- Maximum alert! After the collapse of the Juscelino Kubitschek Bridge, 40 federal bridges in critical condition could collapse in the coming years, according to an alarming report by the Public Prosecutor's Office
- Discover the history of orichalcum, the precious metal of the ancient world that shone in antiquity and still challenges archaeologists with its mysterious secrets!
- New factory built in Brazil will have an investment of 11 MILLION euros! Belgian laminate flooring company Unilin has chosen Paraná for its new unit
- Anvisa bans the sale of famous brand powdered milk in all supermarkets in Brazil due to irregularities that put consumers on alert!
According to Sunset Tires, the new XBRI Pneus plant will primarily serve the Brazilian aftermarket and the domestic automotive industry. The unit will also export products to the United States and Europe. In addition, the plant located in Ponta Grossa will have a research and development center.
According to Sunset Tires CEO Nabil Chamseddine, with the new factory, in addition to generating jobs, the company will nationalize technologies dominated only by foreign companies, creating a true “Rubber School” in Brazil. In addition, the investment project will feature the most modern technology in the segment and a strong focus on sustainability through the recycling of products and reuse of water used in the production process.
Understand the importance of the new XBRI Pneus factory for the Brazilian economy
With the capacity to produce 14 million tires per year, the plant in Ponta Grossa will be able to quadruple the supply of XBRI Pneus products in the country.
In 2023, the company sold around 3,5 million tires in the domestic market, with an estimated revenue of R$4,5 billion in resale, according to Sunset Tires. This year, the company expects a growth of 20%. Currently, the company imports the products it sells in Brazil from Asia.
According to Samer Nasser, Director of Institutional Relations at Sunset Tires, today the production, logistics and tax costs for importing from its factories in Asia are already similar to those of production in Brazil. Therefore, the company understands that the time has come to make this investment.
Investment with 100% national capital
XBRI Pneus, which has 100% national capital, focuses on research and innovation to develop a genuinely Brazilian tire industry. This investment will also focus on generating direct and indirect jobs, reflecting the company's commitment to national economic growth and development.
According to Chameddine, by investing in the brand's growth in Brazil, the company reaffirms its commitment to the country's economic development and to offering high-quality products at competitive prices.
The executive also highlights that the brand is prepared to overcome challenges and continue growing, benefiting consumers and boosting the economy. In a social responsibility action, XBRI Pneus renewed, for the fourth consecutive year, its partnership with Ayrton Senna Institute. This collaboration allocates a percentage of sales to educational initiatives that promote development opportunities for children and young people through education.
This investment in a product that will always have a large market is very good, and I really hope that it will be very safe and technological, and that they will think about what the recycling system for used tires should be like so that we have a sustainable environment.
Another factory, another multinational company. Congratulations to Paraná and those responsible for this achievement, jobs, income and taxes for the city, state and federal government. This is how wealth is generated and the government is able to invest in infrastructure for the nation. It doesn't matter where the capital and investment money come from; all investment in our territory is welcome.