New National Pickup Arrives With Hybrid Engine, Over 400 Horsepower, and Price to Undercut Market Leaders

Written by Carla Teles

Published on 03/07/2025 at 19:39

Descubra a GWM Poer, a nova picape nacional com motor híbrido de 408 cv. Com produção no Brasil e preço para desafiar as líderes, ela chega em 2025. Saiba mais! Imagem: GWM

257 people reacted to this.

With Production Confirmed in Iracemápolis (SP), GWM Poer Will Have a Hybrid Version of Over 400 Horsepower and a Diesel Option to Challenge the Leaders with Cutting-Edge Technology and Aggressive Pricing.

The Brazilian mid-size pickup market is about to be transformed. A new national pickup with hybrid powertrain, over 250 horsepower, and a price calculated to impact the leaders is coming. Its name is GWM Poer, a vehicle that promises to initiate a new era with local production, cutting-edge technology, and an unprecedented strategy in the country.

The Key to Competitive Pricing

GWM has confirmed that the Poer will be a national pickup. Manufacturing will take place at the modern factory in Iracemápolis (SP). This decision is the cornerstone of the brand’s strategy.

Producing in Brazil protects the vehicle from currency fluctuations and import taxes. This allows GWM to offer the pickup at a more stable and aggressive price. Additionally, local production ensures the availability of parts and a more robust after-sales support, a crucial point for Brazilian consumers.

ARTICLE CONTINUES BELOW

A Hybrid Version and a Diesel Option to Conquer Brazil

Produced in Brazil, the GWM Poer combines the power of a hybrid engine with 408 hp and a competitive price strategy to revolutionize the pickup segment. Image: GWM

GWM will not bet on a single version. The company will tackle the market on two fronts with the Poer.

The first is the GWM Poer Hi4T, a plug-in hybrid (PHEV) version. This will be the showcase model, focused on high performance and technology. The system combines a 2.0 turbo gasoline engine with an electric motor, delivering a total power of 408 hp and an impressive torque of 77.9 kgfm.

The second is the GWM Poer P30, equipped with a 2.4 turbodiesel engine producing 184 hp and 49.0 kgfm of torque. This version targets the traditional consumer and agribusiness, which today represent over 95% of segment sales.

Technology and Performance That Challenge Competitors

The standout is the hybrid version Poer Hi4T. Its 37.1 kWh battery allows a range of up to 110 km in pure electric mode. This means that, in daily use, many owners can drive without spending fuel. The performance surpasses that of any diesel competitor, offering the power of a V8 with electric efficiency.

In addition to the engine, the Poer stands out for its size. With approximately 5.41 meters in length, it is one of the largest in its category. Inside, the finish promises the “comfort of an SUV”, with a multimedia center of up to 14.6 inches and a digital instrument panel.

The pickup will also come with a complete driver assistance package (ADAS Level 2+), including adaptive cruise control, lane assist, and cameras with 360-degree vision.

GWM Poer vs. Hilux, Ranger, and S10

GWM’s pricing strategy has been calculated to pressure the leaders. Market estimates place the Poer in the range of R$ 270,000 to R$ 340,000.

The diesel version, Poer P30, with its 184 hp, will compete in price with the top-of-the-line four-cylinder versions of the competition, offering more space and technology.

Meanwhile, the hybrid Hi4T version, with its 408 hp, will be positioned to compete with the more expensive diesel variants, such as the Ford Ranger V6 (250 hp) and the Toyota Hilux GR-S (224 hp), but offering almost double the power for a similar price. This new national pickup creates a new dilemma for the consumer: the traditional strength of diesel or the superior performance and efficiency of hybrid technology.

14 Comments

most recent

older Most voted

Built-in feedback

View all comments

joaoalmeida

#147688

09/07/2025 22:18

esperamos que fabriquem mesmo no brassil

Respond

junior pedrosa

#147395

06/07/2025 14:30

Será ecologiaagente correta com o motor a etanol.

-1

Respond

junior pedrosa

#147394

06/07/2025 14:29

Será ecologia

Respond

New National Pickup Arrives With Hybrid Engine, Over 400 Horsepower, and Price to Undercut Market Leaders

With Production Confirmed in Iracemápolis (SP), GWM Poer Will Have a Hybrid Version of Over 400 Horsepower and a Diesel Option to Challenge the Leaders with Cutting-Edge Technology and Aggressive Pricing.

The Key to Competitive Pricing

A Hybrid Version and a Diesel Option to Conquer Brazil

Technology and Performance That Challenge Competitors

GWM Poer vs. Hilux, Ranger, and S10

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

Goodbye traditional washing machine: Panasonic surprises housewives with the NA-G5 featuring four drums, a 13 kg washer and dryer, a 12 kg dryer, independent mini washers, a heat pump, and a 4-in-1 system awarded at the German Design Award.

While cities spend fortunes patching potholes and tons of plastic become waste, the Netherlands transforms over 218,000 recycled cups into a modular bike path that can conceal drainage, cables, and pipes.

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

A 106-meter, 2,600-ton, pyramid-shaped bridge was transported through a narrow canal in Belgium with only 30 to 40 centimeters of clearance, before being installed in Ghent to shorten trips and improve road safety.

Brigadeiro becomes a R$ 300,000 per month business in Porto Alegre after a couple transforms an empty store into a buffet inspired by children’s parties, which now attracts up to 600 customers per weekend and turns down reservations due to lack of space.

Owner of a fortune of R$ 40 million, a 38-year-old actress leaves the city to live on a farm with her family after selling million-dollar properties, overcoming a US$ 10 million debt, and producing most of her own food away from Hollywood.

São Paulo opens nearly 8,000 job vacancies this week and surprises job seekers with opportunities in production, logistics, commerce, construction, and customer service.

Space Station will pass over Brazil and can be seen by residents with the naked eye; the orbital laboratory, which travels at 28,000 km/h and orbits the Earth 16 times a day, will cross the sky in a few minutes during the early morning.

New National Pickup Arrives With Hybrid Engine, Over 400 Horsepower, and Price to Undercut Market Leaders

With Production Confirmed in Iracemápolis (SP), GWM Poer Will Have a Hybrid Version of Over 400 Horsepower and a Diesel Option to Challenge the Leaders with Cutting-Edge Technology and Aggressive Pricing.

The Key to Competitive Pricing

A Hybrid Version and a Diesel Option to Conquer Brazil

Technology and Performance That Challenge Competitors

GWM Poer vs. Hilux, Ranger, and S10

While an average building in London or New York takes three years to be completed, in China a 26-story tower went up in five days with about 100 workers, and the global modular construction market already moves US$ 95 billion per year.

Australia installs giant concrete structures on the seabed 800 meters from the shore to create an ocean intake for desalination that will draw in saltwater and produce 30 million liters of drinking water per day.

Goodbye traditional washing machine: Panasonic surprises housewives with the NA-G5 featuring four drums, a 13 kg washer and dryer, a 12 kg dryer, independent mini washers, a heat pump, and a 4-in-1 system awarded at the German Design Award.

While cities spend fortunes patching potholes and tons of plastic become waste, the Netherlands transforms over 218,000 recycled cups into a modular bike path that can conceal drainage, cables, and pipes.

A public school student single-handedly created a machine capable of treating water for up to 50 people using only solar energy. It was awarded third place at one of the most important science fairs in the world.

While communities suffer from water scarcity and the advancing desert, women in Morocco use nets high up in the mountains to trap fog droplets, fill reservoirs, and transport drinking water through more than 10 km of piping.

5 used cars starting from R$ 30,000 with cheap and easy-to-find parts from manufacturers like Fiat, Honda, and Volkswagen deliver up to 120 hp, fuel consumption of 13 km/l, a trunk capacity of 384 liters, and simple maintenance in 2026

German factories, German workers, and Chinese electric cars: Volkswagen considers opening idle plants to Chinese partners as it faces a drop in profits, high costs, and the risk of mass layoffs.

Volkswagen prepares new national hybrid Tukan to compete with Fiat Strada, Toro, Montana, and BYD’s advancement in Brazil with a 1.5 turbo flex engine, 48V MHEV system, MQB platform, reinforced suspension, 6-speed automatic transmission, and production in São José dos Pinhais, Paraná.

Toyota Yaris Cross surprises Brazilians by defeating Nissan Kicks in consumption, maintenance, and cost-benefit in the most anticipated duel of 2026.

Chinese cars accelerate in Brazil, aim for one-third of the market by 2030, and put traditional automakers against the wall with technology, price, and after-sales service at stake.

A 106-meter, 2,600-ton, pyramid-shaped bridge was transported through a narrow canal in Belgium with only 30 to 40 centimeters of clearance, before being installed in Ghent to shorten trips and improve road safety.

Brigadeiro becomes a R$ 300,000 per month business in Porto Alegre after a couple transforms an empty store into a buffet inspired by children’s parties, which now attracts up to 600 customers per weekend and turns down reservations due to lack of space.

Owner of a fortune of R$ 40 million, a 38-year-old actress leaves the city to live on a farm with her family after selling million-dollar properties, overcoming a US$ 10 million debt, and producing most of her own food away from Hollywood.

São Paulo opens nearly 8,000 job vacancies this week and surprises job seekers with opportunities in production, logistics, commerce, construction, and customer service.

Space Station will pass over Brazil and can be seen by residents with the naked eye; the orbital laboratory, which travels at 28,000 km/h and orbits the Earth 16 times a day, will cross the sky in a few minutes during the early morning.