Special Discount of R$ 11,000 in November Makes Model Cost Just R$ 63,990! With This Promotional Value, the Car Becomes the Most Accessible Zero-Kilometer in Brazil, Surpassing Even Rivals Such as Renault Kwid.
In a bold move to dominate the popular vehicle market, Fiat has launched a surprising promotion that promises to shake up the competition.
With a discount of R$ 11,000, the 2024 Fiat Mobi Like can be purchased for R$ 63,990 in a special batch during the month of November.
The strategy positions the subcompact as the cheapest zero-kilometer car in the country, surpassing rivals such as Renault Kwid and Chevrolet Onix, renewing its appeal among consumers looking for an economical and accessible option.
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Offers and the Special Discount of R$ 11,000
For the month of November, Fiat offers exclusive conditions for purchasing the Mobi Like, a well-equipped version that has gained prominence with the new price.
The discount reduces the table value from R$ 74,990 to R$ 63,990, attracting even more consumers interested in saving without giving up a zero-kilometer vehicle.
This discount of R$ 11,000 is valid while stocks last, as announced by the automaker.
This reduced price is Fiat’s response to the growing demand for popular cars in Brazil, an increasingly competitive market where automakers compete for the preference of a public seeking accessibility and efficiency.

Highlights of the 2024 Mobi Like Version
Even with the reduced price, the Mobi Like 2024 version does not disappoint in terms of equipment. Standard, the model offers features that prioritize safety and practicality in everyday life.
Items such as air conditioning, power steering, power windows and locks, as well as ABS brakes and dual airbags are part of the basic package.
The version also includes a trip computer, tire pressure monitoring system, and daytime running lights, features that meet the demands of consumers looking for a functional compact.
Fuel-Efficient Engine and Suitable Performance for the City
The Fiat Mobi is powered by the 1.0 Fire Evo engine, delivering up to 74 horsepower and 9.7 kgfm of torque when fueled with ethanol.
The engine is tuned for efficient performance in urban areas, with an average consumption that can reach up to 13.5 km/l in the city and 15 km/l on the highway with gasoline, according to data provided by the automaker.
This fuel consumption, combined with a range of up to 700 km on a single tank, makes the Mobi an economical option in times of rising fuel prices.
Sales Growth and Popularity
Since its launch in 2016, the Fiat Mobi has accumulated over 500,000 units produced in Brazil, with manufacturing centralized at the plant in Betim, Minas Gerais.
Only in 2023, the model has already registered over 51,000 units sold, consolidating itself as one of the leaders in the popular car segment.
From January to September this year, the Mobi had over 49,672 registrations, reinforcing its appeal among Brazilian consumers.
Comparison with Direct Competitors
In the current market scenario, Fiat’s promotion places the Mobi Like ahead of rivals such as the Renault Kwid and Chevrolet Onix, which previously led the list of the cheapest cars.
The Kwid, for example, has the Zen version with a starting price of R$ 74,590, while the Fiat Argo, another popular model from Fiat, starts at R$ 86,990.
These differences make the Mobi the most viable option for those looking for a new car with a differentiated cost-benefit, especially during the November promotion.
The cheapest cars in Brazil in November 2024, considering the Fiat Mobi’s promotional price with the R$ 11,000 discount.
| Position | Model | Price (R$) | Remarks |
|---|---|---|---|
| 1st | Fiat Mobi Like | 63.990 | Promotional price with R$ 11,000 discount until November |
| 2nd | Renault Kwid Zen | 74.590 | Basic Zen version with 1.0 flex engine |
| 3rd | Citroën C3 Live | 77.590 | Entry-level version with 1.0 Firefly engine |
| 4th | Fiat Argo | 86.990 | Entry-level 1.0 version |
| 5th | Renault Stepway Zen | 86.990 | 1.0 flex engine with 5-speed manual transmission |
With the attractive price of R$ 63,990, will the Fiat Mobi 2024 establish itself as the best-selling popular car of the year?

Carro popular ? 63.000 em um Mobi ? Rs…..
Admissível uns 10 mil dólares um 1.0 popular,acima disso melhor comprar um seminovo de categoria superior…
Tive um Mobi minha maior alegria foi quando conseguir vendelo, pra mim o pior carro que já existiu…!