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New R$ 65,000 Popular Car Succeeds, Surpassing Onix, Argo, Kwid, and Others to Become the Cheapest New Car in Brazil in November

Written by Alisson Ficher
Published on 06/11/2024 at 01:10
Com desconto de R$ 11 mil, o Fiat Mobi 2024 é vendido por R$ 63.990 em novembro, destacando-se como o carro mais barato do Brasil neste mês!
Com desconto de R$ 11 mil, o Fiat Mobi 2024 é vendido por R$ 63.990 em novembro, destacando-se como o carro mais barato do Brasil neste mês!
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Special Discount of R$ 11,000 in November Makes Model Cost Just R$ 63,990! With This Promotional Value, the Car Becomes the Most Accessible Zero-Kilometer in Brazil, Surpassing Even Rivals Such as Renault Kwid.

In a bold move to dominate the popular vehicle market, Fiat has launched a surprising promotion that promises to shake up the competition.

With a discount of R$ 11,000, the 2024 Fiat Mobi Like can be purchased for R$ 63,990 in a special batch during the month of November.

The strategy positions the subcompact as the cheapest zero-kilometer car in the country, surpassing rivals such as Renault Kwid and Chevrolet Onix, renewing its appeal among consumers looking for an economical and accessible option.

Offers and the Special Discount of R$ 11,000
For the month of November, Fiat offers exclusive conditions for purchasing the Mobi Like, a well-equipped version that has gained prominence with the new price.

The discount reduces the table value from R$ 74,990 to R$ 63,990, attracting even more consumers interested in saving without giving up a zero-kilometer vehicle.

This discount of R$ 11,000 is valid while stocks last, as announced by the automaker.

This reduced price is Fiat’s response to the growing demand for popular cars in Brazil, an increasingly competitive market where automakers compete for the preference of a public seeking accessibility and efficiency.

With a discount of R$ 11 thousand, the Fiat Mobi 2024 is sold for R$ 63,990 in November, standing out as the cheapest car in Brazil this month!
With a discount of R$ 11 thousand, the Fiat Mobi 2024 is sold for R$ 63,990 in November, standing out as the cheapest car in Brazil this month!

Highlights of the 2024 Mobi Like Version

Even with the reduced price, the Mobi Like 2024 version does not disappoint in terms of equipment. Standard, the model offers features that prioritize safety and practicality in everyday life.

Items such as air conditioning, power steering, power windows and locks, as well as ABS brakes and dual airbags are part of the basic package.

The version also includes a trip computer, tire pressure monitoring system, and daytime running lights, features that meet the demands of consumers looking for a functional compact.

Fuel-Efficient Engine and Suitable Performance for the City

The Fiat Mobi is powered by the 1.0 Fire Evo engine, delivering up to 74 horsepower and 9.7 kgfm of torque when fueled with ethanol.

The engine is tuned for efficient performance in urban areas, with an average consumption that can reach up to 13.5 km/l in the city and 15 km/l on the highway with gasoline, according to data provided by the automaker.

This fuel consumption, combined with a range of up to 700 km on a single tank, makes the Mobi an economical option in times of rising fuel prices.

Sales Growth and Popularity

Since its launch in 2016, the Fiat Mobi has accumulated over 500,000 units produced in Brazil, with manufacturing centralized at the plant in Betim, Minas Gerais.

Only in 2023, the model has already registered over 51,000 units sold, consolidating itself as one of the leaders in the popular car segment.

From January to September this year, the Mobi had over 49,672 registrations, reinforcing its appeal among Brazilian consumers.

Comparison with Direct Competitors

In the current market scenario, Fiat’s promotion places the Mobi Like ahead of rivals such as the Renault Kwid and Chevrolet Onix, which previously led the list of the cheapest cars.

The Kwid, for example, has the Zen version with a starting price of R$ 74,590, while the Fiat Argo, another popular model from Fiat, starts at R$ 86,990.

These differences make the Mobi the most viable option for those looking for a new car with a differentiated cost-benefit, especially during the November promotion.

The cheapest cars in Brazil in November 2024, considering the Fiat Mobi’s promotional price with the R$ 11,000 discount.

Position Model Price (R$) Remarks
1st Fiat Mobi Like 63.990 Promotional price with R$ 11,000 discount until November
2nd Renault Kwid Zen 74.590 Basic Zen version with 1.0 flex engine
3rd Citroën C3 Live 77.590 Entry-level version with 1.0 Firefly engine
4th Fiat Argo 86.990 Entry-level 1.0 version
5th Renault Stepway Zen 86.990 1.0 flex engine with 5-speed manual transmission

With the attractive price of R$ 63,990, will the Fiat Mobi 2024 establish itself as the best-selling popular car of the year?

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6 Comments
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Marco Domine
Marco Domine
09/11/2024 08:56

Carro popular ? 63.000 em um Mobi ? Rs…..

Maluhy
Maluhy
08/11/2024 22:51

Admissível uns 10 mil dólares um 1.0 popular,acima disso melhor comprar um seminovo de categoria superior…

Dyêgo Leão
Dyêgo Leão
08/11/2024 19:26

Tive um Mobi minha maior alegria foi quando conseguir vendelo, pra mim o pior carro que já existiu…!

Last edition 1 year ago for Dyêgo Leão
Alisson Ficher

A journalist who graduated in 2017 and has been active in the field since 2015, with six years of experience in print magazines, stints at free-to-air TV channels, and over 12,000 online publications. A specialist in politics, employment, economics, courses, and other topics, he is also the editor of the CPG portal. Professional registration: 0087134/SP. If you have any questions, wish to report an error, or suggest a story idea related to the topics covered on the website, please contact via email: alisson.hficher@outlook.com. We do not accept résumés!

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