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In The Race For The Popular Car Title, Where High Prices Are The Rule, A Manufacturer Has Surprised Brazilians. In Times Of Inflation And Economic Hardship, Many Brazilians Are Seeking More Affordable Alternatives To Acquire A New Vehicle.
The automotive industry in Brazil has been going through a turbulent time with prices, especially among popular vehicles.
The race for the cheapest car on the market has intensified. Models that were once synonymous with savings are now out of reach for many Brazilians.
With the rise in prices, the public has seen some of the most popular models overtaken by a new favorite. This car stood out this month of September, bringing a new accessible option and revolutionizing the market by surpassing its more traditional competitors.
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The 2026 electric Vitara arrives in Brazil and proves that Suzuki is not leaving: 4×4 traction, 184 hp, 61 kWh LFP battery, 293 km range, R$ 259,000, and a trunk capacity of 224 L.
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Hyundai has unveiled the Boulder, a square SUV with a body-on-frame design, 37-inch mud tires, and carriage-style doors that seems to be made to take on the Ford Bronco and the Scout Traveller in the United States.
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The Toyota Hilux is R$ 75.5 thousand cheaper and bets on the 2.8 turbodiesel engine with up to 204 hp and 50.9 kgfm to catch up with the VW Saveiro, which leads with 4,472 sales.
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The new Renault Koleos has a screen exclusively for the passenger that is invisible to the driver, heated rear seats, and 29 assistance systems, but its Chinese competitors cost R$ 40,000 less and deliver more power.
Well-established models like the Renault Kwid and the Chevrolet Onix have fallen behind, and the new leader is already attracting the attention of thousands of consumers seeking a more affordable new car.
New Alternatives For Consumers
The good news is that, with this new option in the market, those looking for an affordable vehicle have a new alternative.
The market for popular vehicles has experienced a price increase over the past two years, but now the values have finally stabilized.
However, this stability is still not enough to make cars affordable for everyone, as the list of the cheapest vehicles starts around R$ 74,000 and goes up to R$ 95,000. These values are a challenge for a good part of the population, who dream of acquiring a new car.
Ranking Of Popular Cars For 2024
Additionally, the ranking of popular cars for 2024 is dominated by hatchbacks. The only sedan to make the list of the cheapest is the Fiat Cronos, which reinforces the predominance of a specific segment in this market.
Most of the more affordable vehicles are within a price range between R$ 80,000 and R$ 90,000, where models such as the Chevrolet Onix, Fiat Argo, Hyundai HB20, and Volkswagen Polo continue to be the best sellers.
With a basic package of equipment, including air conditioning, power steering, and stability control, the new favorite has already reached the top of the list.
Table Of The Cheapest Popular Cars In 2024
| Model | Price (R$) | Power (hp) | Type |
|---|---|---|---|
| Fiat Mobi Like 1.0 | 73.990 | 75 | Hatchback |
| Renault Kwid Zen 1.0 | 74.590 | 71 | Hatchback |
| Citroën C3 Live 1.0 | 76.890 | 75 | Hatchback |
| Fiat Argo 1.0 | 85.990 | 75 | Hatchback |
| Renault Stepway Zen 1.0 | 86.999 | 82 | SUV |
| Hyundai HB20 | 90.000 | 80 | Hatchback |
| Chevrolet Onix | 90.000 | 82 | Hatchback |
| Volkswagen Polo Track | 90.000 | 84 | Hatchback |
| Peugeot 208 Like 1.0 | 91.990 | 75 | Hatchback |
| Fiat Cronos Drive 1.0 | 94.990 | 75 | Sedan |
The Fiat Mobi Like 1.0: The Cheapest Car In Brazil
Despite having simple features, it has an important differentiator that is attracting many consumers. It is this set of factors that places it in the position of the cheapest new car in Brazil.
The Fiat Mobi Like 1.0, with a price of R$ 73,990, is the champion of this ranking, being the cheapest car in the country in 2024.
It surpassed the Renault Kwid Zen 1.0, which took second place in the ranking with a price of R$ 74,590.
Highlights Of The Ranking
Even though it is no longer the cheapest car in Brazil, the Kwid is still one of the most accessible options, thanks to its 1.0 SCe 12V engine, which delivers 71 hp.
Another highlight on the list is the Citroën C3 Live 1.0, which occupies the third position.
With a price of R$ 76,890, it is part of a new strategy from Citroën for Brazil, focused on more affordable vehicles.
Equipped with the 1.0 Firefly engine, the same used in other Stellantis models, the C3 has 75 hp and is an interesting alternative for those looking for a more spacious car without spending too much.
The Fiat Argo 1.0 appears in fourth place with a price of R$ 85,990.
Although it has been more competitive in the past, the Argo remains a solid choice in the market.
Its engine is the well-known Firefly with 75 hp, combined with a 5-speed manual transmission.
Situation Of The Renault Stepway Zen 1.0
However, the model is slightly outdated in terms of features, especially when compared to rivals.
The Renault Stepway Zen 1.0 rounds out the top 5 with a price of R$ 86,999.
With a more powerful engine than the Kwid, it delivers 82 hp.
However, the Stepway faces a complicated situation in the market, as Renault is revamping its vehicle lineup and will soon launch new models.
The Popular Ones On The List
The ranking of the cheapest cars in Brazil for 2024 also includes the Hyundai HB20, the Chevrolet Onix, and the Volkswagen Polo Track, which occupy the 6th, 7th, and 8th positions respectively.
These models, quite popular, also have prices around R$ 90,000, making them viable options for those wanting a compact car with a good list of equipment.
It is worth mentioning the Peugeot 208 Like 1.0, which, with a price of R$ 91,990, has become one of the most technological options on the list.
Equipped with a 10.3-inch multimedia center and wireless compatibility with Android Auto and Apple CarPlay, it offers more connectivity than its direct competitors.
The Cheapest Sedan In Brazil
Finally, the cheapest sedan in Brazil in 2024 is the Fiat Cronos Drive 1.0, sold for R$ 94,990.
With the same 75 hp Firefly engine present in other Fiat models, the Cronos is the only sedan to appear among the 10 cheapest vehicles in the country.
The race for the cheapest popular cars has intensified, but one question remains: How long will Brazilians have to deal with such high prices to acquire a new vehicle?
Se Renault stepway e SUV
Fiat toro e um trator
Até quando o Brasil for governado por pessoas tão horríveis e tão cruéis como esses **** **** e desumanos até querem a popupalacao na miséria e eles vivendo uma vida de Reis e rainhas entre os miseráveis que sofrem para bancar seus luxos.
Pagando impostos abusivos altíssimos e desnecessários. Que não volta de maneira nenhuma para o povo.
Não troco meu Etios 1.5 XS 2018 por nenhum dos ZERO KM apresentados na lista
É isso aí carro de homem sério e conhecedor do que tem e usa não troco ele por essas **** 0 km parabéns.tenho um com 200 mil km não troco por nenhum desses 0 km apresentados
Tb amo meu Etios Cross! Nunca me deixou na mão.