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New Shopping Center with Innovative Format to Open in Curitiba, Combining Indoor and Outdoor Spaces with a Wide Variety of Stores and Amenities for Visitors.
The Uberaba neighborhood in Curitiba will soon gain a new shopping center that promises to transform the shopping experience in the region.
Scheduled to open in mid-August 2025, the Flow Open Mall comes with an innovative concept that combines air-conditioned indoor environments with integrated outdoor spaces, creating a format known as “open mall”.
The venture is already over 85% leased and offers a structure that includes 700 covered parking spaces and a diverse mix of services and renowned brands.
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Strategic Location and Area of Influence
Located along Avenida Comendador Franco, formerly Avenida das Torres, at number 7000, the Flow Open Mall is strategically situated on a road that sees about 5% of the city’s total vehicle fleet, according to recent estimates.
The shopping center’s area of influence reaches approximately 700,000 people, consolidating its position as an important commercial hub of the state capital.
With a total area of about 34,000 square meters, the venture arises to meet the demand for a modern, practical, and comfortable shopping space.
Concept and Structure of the Open Mall
The “open mall” model adopted at Flow is a trend that combines the best of traditional shopping malls with the sense of freedom found in outdoor environments.
Wider corridors and differentiated spaces are designed to offer greater comfort and fluency for the public.
Moreover, the design favors natural air circulation in outdoor spaces, while the indoor areas remain air-conditioned, ensuring thermal comfort year-round.
Anchor Stores and Commercial Mix
Among the anchor stores, the supermarket Max Atacadista and Ultra Academy are already confirmed, attracting different consumer profiles to the location.
Max Atacadista, known for its wholesale and retail model, offers variety and competitive prices, while Ultra Academy enhances the mall’s appeal to the health and wellness segment.
The initial mix will feature 60 stores, including fast-food options, health and beauty services, telecommunications, fashion, and children’s entertainment, aiming to meet a broad demand from the local population.
Confirmed Brands and Service Diversity
Several brands are already confirmed at Flow Open Mall, strengthening its portfolio.
Brands such as Natura and O Boticário will offer beauty and cosmetics products; Kopenhagen and Cacau Show will be in the chocolate segment; and telecommunications operators like Claro, Vivo, and Tim are also present.
For the travel and tourism sector, agency CVC has been confirmed, while Giraffas will ensure presence in the food area.
Other establishments include Via Pink, Anjos Colchões, Call Farma, and Homenz, further expanding the variety available for visitors.
Expansion Plan and Diversity of Spaces
The expansion project for Flow Open Mall is already planned, with space reserved for an additional 40 stores that can be installed as demand increases.
These stores range from compact spaces of 24 square meters to large units of 5,400 square meters, allowing flexibility to attract different types of businesses and efficiently meet the public’s needs.
Parking and Convenience for Visitors
The parking area, one of the critical points in shopping centers, will feature 700 covered spaces, facilitating access and providing convenience for those opting for individual transportation.
The coverage of the spaces also protects vehicles against weather conditions, a particularly valued difference in regions with climate variations.
Infrastructure for Leisure and Comfort
In addition to the physical infrastructure, Flow Open Mall invests in creating a pleasant and functional environment, with areas for socializing and spaces geared towards children, known as kids place.
This diversity of services is aimed at transforming the mall into a location not just for shopping but also for leisure and socialization.
Audience Potential and Local Impact
The choice of location on Avenida Comendador Franco reinforces the shopping center’s potential as this road is one of the city’s main routes, facilitating access from different neighborhoods and integrating urban flow into a new commercial hub.
It is estimated that the daily vehicle movement on this avenue significantly contributes to the audience of the venture, which should attract not only residents of Uberaba but also consumers from nearby regions.
Trend of Open Mall in Brazil
The concept of “open mall” has been gaining ground in various Brazilian cities, as it combines the comfort of controlled indoor environments with the sense of freedom and spaciousness of outdoor areas.
This format also tends to present lower operational costs for retailers, which may reflect in more competitive prices for consumers.
Context and Relevance for Curitiba
With the expected opening in the coming weeks, the Flow Open Mall arrives at an opportune moment for Curitiba, whose demand for new commercial spaces is growing alongside urban expansion and population increase.
The innovative model and diversity of confirmed brands indicate that the venture can establish itself as a regional benchmark.
Furthermore, the inclusion of establishments focused on health, beauty, technology, and food reinforces the strategy to meet multiple needs of customers in a single location.
The investment in spacious and well-planned areas underscores the pursuit of comfort and safety, two aspects increasingly valued in physical retail.
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